政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/33099
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113325/144300 (79%)
Visitors : 51163704      Online Users : 928
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/33099


    Title: 財經頻道可信度之研究
    The Study of Financial Channel Credibility
    Authors: 何墨儀
    Ho, Erin Mo-Yi
    Contributors: 劉幼琍
    何墨儀
    Ho, Erin Mo-Yi
    Keywords: 財經頻道
    可信度
    財經節目
    財經資訊
    財經新聞
    德菲法
    Business & Financial Channel
    Credibility
    Business Program
    Business Information
    Business News
    Delphi Method
    Date: 2005
    Issue Date: 2009-09-17 15:29:57 (UTC+8)
    Abstract: 本論文主要在瞭解財經頻道的可信度。可信度是社會的資產；國內財經頻道成立至今12年，有其特殊的發展需要和歷程；本論文之研究期間，正值主管當局對財經頻道進行換照審議工作，財經頻道可信度的瞭解因此更為需要。本研究以文獻探討及財經頻道之前驅研究建立財經頻道可信度之架構，並以修正式德菲法對專家學者小組進行兩回合問卷調查，及四位學者專家的深度訪談，試圖建構國內財經頻道可信度面向及量表。
    <br>本研究將財經頻道可信度可分為可信賴性、專業性、正確性、多元性及社會責任等5個面向共38項題項，其中可信賴性有9項題項、專業性有9項題項、正確性有8項題項、多元性有4項題項、社會責任則有8項題項。
    <br>研究顯示，社會責任面向中的「從業人員不涉及股市內線交易」與「經營者以大眾利益為考量」等兩個題項是財經頻道可信度最重要的量表題項，相較於過去國內對一般新聞媒體可信度研究的結果對社會責任面向的不確定性，本研究認為社會責任面向為財經頻道可信度的面向之一；在可信賴性面向中，「平衡報導、多方並陳」因應財經頻道特質所納入的題項，也成為此面向中最重要的題項。可信賴性與社會責任兩個面向較偏向一般性的媒體可信度面向，專業性、正確性及多元性等三個面向則偏向財經頻道特有的可信度面向。研究發現，財經頻道的可信度與一般電視可信度的量表題項的確略有不同，理論界與實務界應將兩者區分開來，不應一視同仁。以此研究反觀國內八家財經頻道，大部份頻道的現況與本研究結果相去甚遠，值得欲永續經營的財經頻道經營者及從業人員深思。
    <br>研究建議，財經頻道應以中立的態度多方並陳、平衡報導，提升從業人員對自我的道德要求及專業訓練，加強議題的選擇、處理、追蹤的能力，並在組織內控上善盡把關之責，不但需要多元的內容呈現，也希望提供訊息來源並經過驗證，最後，對社會責任的認知及製作品質精良的節目是財經頻道未來應持續發展的方向。本研究結果期望能對財經頻道業者在經營及操作上提供參考，並提供閱聽眾在選擇收視財經頻道時做為評鑑之參考指標。
    This study aims to build evaluation criteria of financial news channel credibility. In comparison of news channels, there are comprehensive approaches to evaluate their credibility, but those approaches may not fit precisely with the feature of the financial news channel. Based on literature review and pilot study, a framework of credibility specific to financial news channels is built within this study. The scale of credibility evaluation is conducted by two rounds of questionnaires and in-depth interviews with professionals through Delphi method.<br>Through a total of 38 questions, this study categorizes financial channel credibility into five dimensions of trustworthiness, professionalism, accuracy, diversity, and social responsibility. It consists of 9 questions regarding trustworthiness, 9 questions on professionalism, 8 questions related to accuracy, 4 questions on diversity, and 8 questions on social responsibility.<br>In the social responsibility part, two issues of “no insider trading conducted by personnel in the business” and “managers make considerations based on public benefits” are the most important on the scale for financial channel credibility. To compare with the uncertainties on news media credibility in past domestic studies of social responsibility, this study reveals that social responsibility is one of most important dimensions of financial channel credibility. In the trustworthiness dimension, “balanced reporting and description of multiple sources” is incorporated in response to the features of financial channels, and is the most important issue in this aspect. In comparison with other media credibility studies, “trustworthiness” and “social responsibility” belong to general media credibility dimensions, while the three dimensions of professionalism, accuracy, and diversity are more unique to financial channel credibility. This study discovers that the credibility of financial channels indeed shows differences from issues on the credibility scales of general television; the two should be separated in theory and in practice.<br>The report suggests that financial channels should keep a neutral attitude to describe diverse sources and make balanced reports; elevate the ethical requirements and professional training for personnel in the business; strengthen the ability in selecting, treating, and tracking issues, and have adequate control in organizational change. Not only content diversity is necessary, but also the information source should be given and confirmed. Finally, perception of social responsibility and production of quality programming is a direction financial channels should develop in the future. It is expected the results of this study can provide a framework for financial channel business in operation and management, and also an evaluative indicator for members in public who choose to watch financial channels.
    Reference: 中文部份
    毛仁傑（1989）。《個人生活型態理財觀念與理財行為》，台大商研所碩士論文。
    台灣證券交易所（2005）。歷史介紹。上網日期：2006年6月14日。網址： http://www.tse.com.tw/ch/about/company/history.php
    江侃士（1994）。《以行為理論探討股市投資決策》，台大財金所碩士論文。
    行政院新聞局（2005）。衛星電視事業換照審查結果名單。上網日期：2006年6月14日。網址：http://info.gio.gov.tw/public/Attachment/5811024871.doc
    何墨儀（2004）。《大陸媒體發展專業化頻道之分析》。未出版，政大傳播學院。
    吳碧娥（2005）。《財經專業報紙失業議題的框架分析》，國立政治大學新聞研究所碩士論文。
    李芳甄（2002）。《虛擬攝影棚在台灣電視節目製作之發展與應用》。師範大學圖文傳播學系碩士論文。
    周一玲（2001）。《財經網路媒體經營模式之關鍵成功因素探討》。國立台灣大學國際企業學研究所碩士論文。
    林南谷（2003）。《真相改組周荃下台 明起與環球合作》。聯合報2003.7.6。
    林振春（1992）。《社會調查》(三版)。台北市：五南圖書。
    林聰毅（2004）。《叫我模範生 尖銳 辛辣 福斯新聞網 爆紅》，經濟日報2004.12.23，A16版。上網日期：2006年6月18日。網址：聯合新聞網http://udndata.com/library/
    張雅芳（2005）。《電視財經節目與投顧分析師可信度之研究》。銘傳大學傳播管理研究所碩士論文。
    黃貴華（1996）。《遏止第四台報明牌歪風 影響股市行情 證交所:違法案件宜速辦速結》，聯合報1996.07.27，18版。
    黃瑜琪（1997）。《專業財經頻道 ET-CNBC元旦開播》，聯合晚報1997.12.30，10版。
    新聞局（2005）。衛星廣播電視事業換照報告書。上網日期：2006年6月14日。網址：http://info.gio.gov.tw/ct.asp?xItem=26768&ctNode=1948&mp=27
    楊宜真（1999）。《傳播科技人才之能力需求與學程設計原則：修正式德菲研究》。國立交通大學傳播研究所碩士論文。
    葉恆芬（2000）。《網路媒體可信度及其影響因素初探研究－以台灣地區網路使用者為例》。國立中正大學電訊傳播研究所碩士論文。
    劉佩修（2001）。《財經專業報刊金融開放圖象—以《工商時報》、《經濟日報》為例，1990-1999》。國立政治大學新聞研究所碩士論文。
    潘明全（1990）。《個人投資股票行為傾向之研究-Fishbein模式之應用》，政大企研所碩士論文。
    潘淑滿（2003）。《質性研究 理論與應用》。台北市：心理。
    鄭仁偉（1988）。《台北區證券投資者投資行為特性之研究》，國立中興大學企業管理研究所碩士論文。
    黎世明（1988）。《內外控人格及風險態度與投資行為關係之研究》，台大商研所碩士論文。
    聯合報（2004）。《打不過市場霸主CNBC CNN財經頻道將關門大吉》，聯合報2004.10.30，B2版
    謝邦昌、柯惠新、盧傳熙（民89）。《市場調查與分析技術》。台北，曉園。
    謝智謀、林維君譯；Hinton Perry 著(2000)。《統計學》。台北市：弘智文化。
    羅文輝（2004）。〈選擇可信度：1992及2002年報紙與電視新聞可信度的比較研究〉。中華傳播學會年度論文。
    羅文輝、陳世敏（1993）。《新聞媒介可信度之研究》。國科會專題研究報告。
    證期局（2005）。集中交易市場成交金額投資人類別比例表。上網日期：2006年6月14日。網址：http://www.sfb.gov.tw/reference/point/9411/t16.xls
    蘇欣儀（2003）。《電視媒體品牌權益衡量指標之建構》。銘傳大學傳播管理研究所碩士論文。
    英文部份
    Abel, J. D., & Wirth, M. O. (1977). Newspaper vs. TV credibility for local news. Journalism Quarterly, 54, 371-375.
    Anne, E., Neimeyer, G. J., Pedersen, P.B. (1994): The Delphi technique: a methodological discussion. Journal of Advanced Nursing, 19, 180-186.
    Aristotle, (1954). The Rhetoric of Aristotle (W. Rhys Roberts Trans.) New York. (Original work published 1378).
    ASNE (1985). Newspaper Credibility: Building Reader Trust. The American Society of Newspaper Editors.
    Baker, H. K., Kent, H. & Haslem, J. A., (1973). Information needs of individual investors, Journal of Accountancy, 136, 64-69.
    Bentele, G. (1988). Der Faktor Glaubwurdigkeit. Forschungsergebnisse und Fragen fur die Sozialisationsperspektive. Publizistik, 33(2-3):406-26.
    Berlo, D. K., Lemert, J. B., & Mertz, R. J. (1970). Dimensions for evaluating the acceptability of message sources. Public Opinion Quarterly, 33, 563-576.
    Bloomberg (n. d.). About Bloomberg. 上網日期：2006年6月14日。網址： http://about.bloomberg.com/about/media/tv.html
    Bouazza, A.(1986). Information user studies. In Allen Kent, Encyclopedia of Library and Information Science. New York: Marcel Dekker.
    Burgoon, J. K. (1976). The ideal source: A reexamination of source credibility measurement. Central States Speech Journal, 2, 200-206.
    Burgoon, J. K., & Burgoon, M., & Buller, D.B. (1986). Newspaper image: dimensions and relation to demographics, Satisfaction. Journalism Quarterly, 63: 771-781.
    Carter, R., & Greenberg, B. (1965). Newspapers or television: Which do you believe? Journalism Quarterly, 42, 29-34.
    CNBC Europe (n. d.). About CNBC Europe. 上網日期：2006年6月14日。網址：http://www.cnbceurope.com/about/
    Cobbey, R. (1980). Audiences Attitudes and Readership. American Newspaper Publishers Association News Research Report. No.29.
    Corner, J. (1998). Television news and economic exposition. In N. T. Gavin (Eds.), The economy.Media and Public knowledge (pp. 53-70). New York: Leicester University Press
    Couper, M.R. (1984). The Delphi technique: A tool for collecting opinions in teacher education. Journal of Teacher Education, 31(3), 417-25.
    Dalkey, N.C. (1967). Delphi Report. Santa Monica, CA: Rand Corporation.
    Darschin, W., & Frank B., (1998). Tendenzen im Zuschauerverhalten. Fernsehgewohnheiten und Programmbewertungen 1997. Media Perspektiven 4: 154-66.
    David E. H. (1989). Economic news on television: The determinations of coverage. Public Opinion Quarterly, 53(1), 17-40.
    Dawson, M. D., Brucker, P. S. (2001): The utility of the Delphi method in MFT research. The American Journal of Family Therapy, 29(2), 125-140.
    Delbecq, A.L. et al.(1975). Group techniques for program planning: A guide to nominal group and delphi processes. NJ: Scott, Foresman and Company.
    Delia, J. (1976). A constructivist analysis of the concept of credibility. Quarterly Journal of Speech, 62, 361-375.
    Dunn, W.N. (1994). Public Policy Analysis: An Introduction. New Jersey: Prentice-Hall, Inc.
    Falcione, R. L. (1974). The factor structure of source credibility scales for immediate superiors in the organizational context. Central States Speech Journal, 25(1), 63-66.
    Freeman, K. S., & Spyridakis, J. H. (2004). An examination of Factors That Affect the Credibility of Online Health Information. Technical Communication, 51(2), 239-263.
    Gaziano, C., & McGrath, K. (1986). Measuring the concept of credibility. Journalism Quarterly, 63, 451-462.
    Goddard, P. (1998). “Press rhetoric and economic news: a case study. In N. T. Gavin (Eds.), The economy. Media and Public knowledge (pp. 71-89). New York: Leicester University Press.
    Goodman, C.M. (1987), The Delphi technique: A critique, Journal of Advanced Nursing, vol.12, no.6, pp.729-734.
    Green, B. et al. (1999): Applying the Delphi technique in a study of GPs’ information requirements. Health and Social Care in the Community, vol.7, no.3, pp.198-205.
    Greenberg, B. S. (1966). Media Use and Believability: Some Multiple Correlates. Journalism Quarterly, 43, 665-732.
    Hogarth, J. M., & Hilgert, M. A., & Schuchardt, J. (2002), "Money Managers-The Good, the Bad, and the Lost," paper presented at the Association for Financial Counseling and Planning Education Conference, Scottsdale, Arizona, November 2002.
    Holden, M. C. & Wedman, J. F. (1993), Future issues of computer-mediated communication: The results of a Delphi study. Educational technology research and development, vol.4, no.1, pp.5-24.
    Hovland, C. I., & Weiss, W. (1951). The Influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15, 633-650.
    Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. New Haven, CT: Yale University Press.
    Hovland, C. I., Lumsdaine, A. A., & Sheffield, F. D. (1949). Experiments on mass communication: Studies in social psycholoty in World War Ⅱ. New Haven. CT: Yale University Press.
    Hudson, M.F.(1988), A Delphi study of elder mistreatment : theoretical definitions, empirical referents and taxonomy. The University of Texas at Austin,.Thesis (Ph.D.)
    Jacobson, H. K. (1969). Mass media believability: A study of receiver judgments. Journalism Quarterly, 46, 20-28.
    Jenkins, D. A., Smith, T. E. (1994): Applying Delphi methodology in family therapy　research. Contemporary Family Therapy, 16, 411-430.
    Johnson, T. J. & Kaye, B. K. (1998). Cruising is believing?: Comparing internet and tranditional sources on Media Credibility Measures. Journalism and Mass Communication Quarterly, 75(2), 325.
    Joiner, T. A, & Leveson, L., & Langfield-Smith, K. (2002). Technical language, advice understandability, and perceptions of expertise and trustworthiness: The case of the financial planner. Australian Journal of Management. Sydney: Jun 2002.Vol.27, Iss. 1; pg. 25, 19 pgs
    Jones, H. & Twiss, B.C. (1978). Forecasting Technology for Planning Decision. New York: Petrocelli Books.
    Kelman, H. C., & Hovland, C. I. (1953). Reinstatement of the communicator in delayed measurement of opinion change. Journal of Abnormal and Social Psychology, 48, 327-335.
    Kiousis, S. (2001). Pubulic trust or mistrust? Perceptions of media credibility in the information age. Mass Communication & Society, 4(4), 381-403.
    Lee, S. H. Raymond (1978). Credibility of Newspaper and Television News, Journalism Quarterly. 55, 282-287.
    Listone, H.A. & Turoff, M. (1975). The Delphi Method—Techniques and Applications. Reading Mass.: Addison-Welsey.
    Markham, D. (1968), The dimensions of source credibility of television newscaster. Journal of Communication,18, 57-64。
    Martenson, B., & Lindhoff, H. (1998). State, Market, Crisis Swedish News. Journalism on the Economy. Nordicom, 1, 85-100.
    Martino, J.P. (1983), Technological Forecasting for Decision Making (2nd ed). New York: North-Holland Press.
    Mayer, R.C., Davis, J.H. & Schoorman, F.D. (1995). An integrative model of organisational trust. Academy of Management Review, 20(3), 709-34.
    McCroskey, J. C. (1966). Scales for the measurement of ethos. Speech Monographs, 33, 65-72.
    McCroskey, J. C., Holdridge, W. E., & Toomb, J. K. (1974). An instrument for measuring the source credibility of basic speech communication instructors. Speech Teacher, 23(1), 26-33.
    McKenna, H. (1994). The Delphi technique: a worthwhile approach for nursing?　Journal of Advanced Nursing, 19(6), 1221-1225.
    Mead, D. M.(1992). Innovations in Nursing Care, the Development of Primary Nursing in Wales Unpublished Report. Department of Health, London.
    Meyer, P. (1988). Defining and measuring crediiblity of newspapers: Developing an Index. Journalism Quarterly, 65(4), 567-588.
    Mitchell, V. W. (1991). The delphi technique: An exposition and application. Technology Analysis & Strategic Management, 3(4), 333-358.
    Mulder, R. (1980). Media Credibility: A Use-Gratifications approach. Journalism Quarterly, 57, 474-477.
    Murry, J. W., & Hammons, J. O. (1995). Delphi: A versatile methodology for conducting qualitative research. The Review of Higher Edcation, 18(4), 423-436.
    Nadeau, R., Niemi, R. G., & Amato T. (2000). Elite economic forecasts, economic news, mass economic expectation, and voting intentions in Great Britain. European Journal of Polical Research, 38, 135-170.
    Newhagen, J., & Nass, C. (1989). Differential criteria for evaluating credibility of newspapers and TV news. Journalism Quarterly, 66(2), 277-284.
    Parsons, D. W. (1989). The Power of the Financial Press: Journalism and Economic poinion in Britain and America.
    Payne, R. L., Fineman, S. and Wall, T. D. (1976). Organizational climate and job satisfaction a conceptual synthesis. Organizational Behavior and Human Performance, no.16.
    Petty, R. E., and J. T. Cacioppo (1986). Communication and persuasion: Central and peripheral routes to attitude change. NY: Springer-Verlag.
    Powell, T. (2001). Web Design - the Complete Reference. NY: McGraw-Hill company.
    Race, K.E. & Tomas, W.P. (1992). Further consideration on its application to Delphi Study Data. Evaluation Review, 16(2), 171-183.
    Reese, S. D., & Daly, J. A., & Hardy, A. P. (1987). Economic news on Network television. Journalism Quarterly, 64(1), 137-144.
    Rimmer, T., & Weaver, D. (1987). Different questions, different answers? Media use and media credibility. Journalism Quarterly, 64(1), 28-36.
    Ronald C. Lease, Willbur G. Lewellen, Gary G. Schlarbaum (1974). The Individual Investor: Attributes and Attitudes, Journal of finance, 29.
    Roper Organization (1979). Public Perceptions of Television and Other Mass Media: A Twenty Year Review 1959-1978. New York: Television Information Office.
    Ryu, C. R. (1995). Who trusts the media: Personal bias and media credibility. Proquest Dissertations And Theses 1995. 171 pages; [Ph.D. dissertation].United States -- Iowa: The University of Iowa; 1995. Publication Number: AAT 9536246.
    Scheweiger, W. (2000). Media credibility—experience or image? A survey on the credibility of the World Wide Web in Germany in comparison to other media. Eruopean Journal of Communication, 15(1), 37-59.
    Shaw, E. F. (1973). Media credibility: Taking the measure of a measure. Journalism Quarterly, 50, 306-311.
    Singletary, M. W. (1976). Components of credibility of a favorable news source. Journalism Quarterly, 73, 974-991.
    Sobel, J. (1985). A Theory of Credibility. Review of Economic Studies, 85, 557-573.
    The Economist (1987). Financial Journalism—When money makes news and news makes money. The Economist December 26, 79-81.
    Tuppen, C. J. S. (1974). Dimensions of communicator credibility: An oblique solution. Speech Monographs, 41, 253-260.
    West, D (1994). Validating a scale for the measurement of credibility: A covariance structure modeling approach. Journalism Quarterly, 71(1), 159-168.
    Westley, B. H., & Severin, W. J. (1964). Some correlates of media credibility. Journalism Quarterly, 41, 325-335.
    Whitehead, J. L. (1968). Factors of source credibility. Quarterly Journal of Speech, 54, 59-63.
    Whiteman, N.I.(1990), The committee meeting alternative: Using the Delphi technique. The Journal of Nursing Administration, 20(4), 30-36.
    Widipedia (n. d.). Business. 上網日期：2006年6月14日。網址： http://en.wikipedia.org/wiki/Business_and_economics
    Description: 碩士
    國立政治大學
    傳播學院碩士在職專班
    92941007
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0929410071
    Data Type: thesis
    Appears in Collections:[EMA Program in Communication] Theses

    Files in This Item:

    File Description SizeFormat
    41007101.pdf42KbAdobe PDF21162View/Open
    41007102.pdf125KbAdobe PDF21488View/Open
    41007103.pdf79KbAdobe PDF21226View/Open
    41007104.pdf165KbAdobe PDF21513View/Open
    41007105.pdf216KbAdobe PDF23132View/Open
    41007106.pdf170KbAdobe PDF23194View/Open
    41007107.pdf174KbAdobe PDF224467View/Open
    41007108.pdf243KbAdobe PDF21340View/Open
    41007109.pdf310KbAdobe PDF21907View/Open
    41007110.pdf165KbAdobe PDF21228View/Open
    41007111.pdf467KbAdobe PDF23986View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback