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    题名: 網路招募廣告中負向訊息呈現與否及訊息呈現形式對組織吸引力之影響及其相關中介效果
    作者: 鄭筑家
    贡献者: 陳彰儀
    鄭筑家
    关键词: 網路招募
    真實工作預告
    組織吸引力
    招募訊息呈現形式
    知覺工作挑戰性
    知覺訊息來源相似性
    成就動機
    日期: 2007
    上传时间: 2009-09-17 13:14:23 (UTC+8)
    摘要: 　　為了讓求職者對工作或公司產生好印象，招募廣告中往往只呈現正向訊息，過去有關真實工作預告 (Realistic Job Preview) 的研究顯示，在廣告中呈現負向訊息其實可讓求職者對工作產生正確的期望，進而降低離職率。先前探討負向訊息的研究大多只探討其與離職率等的關連，因此本研究希望瞭解，在企業網站的招募廣告中呈現負向訊息對求職者的組織吸引力的影響。另外，國內求才網頁多以「官方說法」的形式呈現招募廣告，只有少數網頁會以「在職同仁經驗分享」的形式呈現，本研究亦欲驗證招募廣告呈現形式是否對組織吸引力有所影響。
    　　簡而言之，本研究採實驗法，採2×2雙因子受試者間實驗設計，所操弄的獨變項為「負向訊息呈現與否」及「招募訊息呈現形式」，依變項為組織吸引力，「知覺工作挑戰性」及「知覺訊息來源相似性」則分別為上述兩獨變項對依變項之中介變項，此外，本研究也希望探討性格在其中扮演的調節角色。透過模擬網路求職的情境，研究者在虛擬的企業求才網頁上操弄兩個獨變項，受試者共825人，其中男性346人，女性479人，受試來源主要為學生（佔59.8%），在職者則佔28.4%，本研究以共變數分析和迴歸分析檢定兩獨變項之主要效果及交互作用。研究結果顯示，「負向訊息呈現與否」及「訊息呈現形式」對組織吸引力之影響在全體受試未達顯著，但在女性受試則有顯著影響，兩者之交互作用則皆未達顯著，本研究預期之「知覺工作挑戰性」及「知覺訊息來源相似性」並無顯著中介效果。性格部分，成就動機對「知覺工作挑戰性」和組織吸引力間有顯著調節效果。
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    描述: 碩士
    國立政治大學
    心理學研究所
    93752013
    96
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0093752013
    数据类型: thesis
    显示于类别:[心理學系] 學位論文

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