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    题名: 公部門形塑下商圈的消費者行為之研究:以信義計畫區為例
    A Study on the consumer behavior in the trading area planned by public-sector ― Xinyi Planning District, Taipei
    作者: 陳琦珊
    Chen, Chi Shan
    贡献者: 劉小蘭
    Liu, Hsiao Lan
    陳琦珊
    Chen, Chi Shan
    关键词: 信義計畫區
    商圈
    消費者
    公部門
    Xinyi Planning District
    trading area
    Public-Sector
    consumer behavior
    日期: 2008
    上传时间: 2009-09-14 13:56:55 (UTC+8)
    摘要: Trading Area is a new shopping centre of the Taipei metropolis. Public transportations and the urban plan shaped a comfortable and unique shopping environment, which would be important conditions for consumers that lead to their preference to visit the Xinyi Trading Area.
    In the last part of this research, after the analysis of consumer behavior, this study
    proposed concrete suggestions to government authorities to serve as references for planning a trading area to public needs or promoting consumer visiting in a Public-Sector planned trading area in the future.
    The goal of this research is to investigate the different development strategies of the Xinyi
    Planning District planned by the Public-Sector, the effects the public sector has on the formation of the Xinyi Trading Area, and the factors which influence consumer behavior in the Xinyi Trading Area. The study was conducted by questionnaires in the base of documentary analysis. The subjects were drawn by sampling method from consumers in the Xinyi Trading Area, and a total of 505 samples were handed out. The methods of analysis include descriptive statistics, crosstab analysis, and Chi-square tests for data analysis and discussion.
    Beginning in 1975, the Xinyi Planning District has been designated different functions at different times in the course of the development of the Taipei metropolis. From a local function to an international window, the Xinyi Trading Area is a new shopping centre of the Taipei metropolis. Public transportations and the urban plan shaped a comfortable and unique shopping environment, which would be important conditions for consumers that lead to their preference to visit the Xinyi Trading Area.
    In the last part of this research, after the analysis of consumer behavior, this study
    proposed concrete suggestions to government authorities to serve as references for planning a trading area to public needs or promoting consumer visiting in a Public-Sector planned trading area in the future.
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    描述: 碩士
    國立政治大學
    臺灣研究英語碩士學程
    96924010
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0969240101
    数据类型: thesis
    显示于类别:[台灣研究英語碩士學程(IMTS)] 學位論文

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