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    题名: 中國與瑞典之電子商務比較研究
    The Comparison of E-commerce in China and Sweden
    作者: 康熙華
    Marcus,Olov Kateby
    贡献者: 黃仁德
    Hwang ,Jen-Te
    康熙華
    Marcus,Olov Kateby
    关键词: 電子商務
    網際網路
    中國
    瑞典
    E-commerce
    Internet
    China
    Sweden
    日期: 2006
    上传时间: 2009-09-14 13:35:36 (UTC+8)
    摘要: The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
    Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
    service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
    The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
    149 respondents from each country.
    Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
    security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
    Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
    The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
    important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.
    The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
    Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
    service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
    The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
    149 respondents from each country.
    Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
    security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
    Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
    The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
    important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.
    參考文獻: ACNielsen (2005), “Global Online Shopping Habits”. ACNielsen Global Online:
    available at: http://www2.acnielsen.com/press/data_onlineshopping.shtml (Accessed
    3 December 2006)
    ACNielsen. (2005), “Online Shopping is Catching On in China,” available at
    http://cn.en.acnielsen.com/news/20051110.shtml (Accessed 3 January 2007)
    Alreck, P. L. and B. S. Robert (1994), The Survey Research Handboo, 2nd ed. New York:
    McGraw-Hill.
    AuctionBytes.com (2006), “eBay`s China Competitor Alibaba Launches Ecommerce
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    (Accessed 3 January 2007)
    Bengtsson B-A and H. Bengtsson. (1995), Forskningsboken: om konsten att arbeta på
    ett undersökande och kundskapande sätt. Uppsala: Alqvist Wiksell Förlag AB.
    Boston Consulting Group (2000), “Winning the online consumer insights into online
    consumer behavior” available at: www.bcg.com/new_ideas
    /new_ideas_sub4_order.asp (Accessed 3 May 2006)
    Boston Consulting Group (2002), “Profitability within reach for online retailers that
    master all elements of customer satisfaction”, available at:
    www.bcg.com/media_center/media_press_release_subpage40.asp (Accessed 3 May
    2006)
    China Daily (2006), “E-commerce booms in China,” available at
    http://english.people.com.cn/200602/20/eng20060220_244285.html (Accessed 3
    January 2007)
    CNNIC (2006), “18th Statistical Survey Report on the Internet Development in China”,
    available at http://www.cnnic.net.cn/download/2006/18threport-en.pdf (Accessed 3
    January 2007)
    CNNIC (2006), “China C2C Online Shopping Market Survey Report 2006”, available at
    http://www.cnnic.cn/html/Dir/2006/05/23/3840.htm (Accessed 3 January 2007)
    CNNMoney.com (2006), “Chinese Net stocks to watch“ available at
    http://money.cnn.com/2006/11/16/technology/chinese_net/index.htm (Accessed 3January 2007)
    Computer Sweden. (2007), “Det går trögt för e-handeln”, available at
    http://computersweden.idg.se/2.139/1.80153, (Accessed 3 January 2007)
    Dahmström, K. (2005), Från datainsamling till rapport : att göra en statistisk
    undersökning. Sverige: Studentlitteratur.
    Dillman, D. A. (2006), Mail and Internet Surveys: The Tailored Design Method, 2nd ed.
    New York: Wiley-Interscience.
    Groves, M, F. Fowler, M. Couper, J. Lepkowski., E. Singer, J. Tourangeau. (2004),
    Survey Methodology. New York: Wiley-Interscience.
    Handelns Utredningsinstitut (2006), “E-handeln fortsatt stark”, available at
    http://www.hui.se/LitiumInformation/site/page.asp?Page=11&IncPage=3158&Destin
    ation=3151&PKNews=1164 (Accessed 3 January 2007)
    Internet World Stats (2007) “Internet Usage in Asia,” available at
    http://www.internetworldstats.com/stats3.htm (Accessed 6 May 2007)
    Internet World Stats (2007) “Sweden Internet Usage Stats and Telecom Reports,”
    available at http://www.internetworldstats.com/eu/se.htm (Accessed 6 May 2007)
    Jayawardhene, C. and P. Foley (1998), “Overcoming constraints on electronic
    commerce-Internet payment systems”, Journal of General Management, 24:2, pp.
    66-82.
    Jupiter Research. (2006), “Retail Web Site Performance, Consumer Reaction to a Poor
    Online Shopping Experience.”
    Knight, G.A & Calantone, R.J (1999) “A flexible model of consumer country of origin
    perceptions,” Internetional Marketing Review, 17:2, pp.127-145.
    Körner, S. (1993), Praktisk Statistik. Lund: Studentlitteratur
    Loh, P. (2004), Emarketing to China: A Cultural Approach. New York:
    Knowledgeworks Consultants.
    Rea, L, & Parker. R, (1997), Designing and Conducting Survey Research: A
    Comprehensive Guide, 2nd ed. New York: Jossey-Bass.
    Riaz. A, and Yang. D, (2004) “Internet Banking, A comparative study from Sweden and
    China” University of Luleå (Sweden).
    Schonlau, M. (2002), Conducting Research Surveys Via E-Mail and The Web. New York:RAND Corporation.
    Statistiska centralbyrån. (2006). “Andel personer i åldern 16-74 år som köpt eller beställt
    varor eller tjänster via Internet för privat bruk efter ålder och kön, procent”. available
    at http://www.scb.se/templates/tableOrChart____154548.asp, (Accessed 3 January
    2007)
    StatPac Inc (2005), “Statistical Significance” available at
    http://www.statpac.com/surveys/statistical-significance.htm (Accessed 3 January
    2007)
    Tai, Z. (2006), The Internet in China. Oxford: Routledge Studies in New Media and
    Cyberculture, Oxford: Routledge.
    The Guardian (2006), “US internet giants fail to break into the lucrative Chinese market”
    available at http://technology.guardian.co.uk/weekly/story/0,,1975952,00.html
    (Accessed 3 January 2007)
    United States Department of Commerce. (2006), “Estimated Quarterly U.S. Retail Ecommerce
    Sales as a Percent of Total Quarterly Retail Sales:
    4th Quarter 1999–3rd Quarter 2006”, available at
    http://www.census.gov/mrts/www/data/html/06Q3.html, (Accessed 3 January 2007)
    Yang, Z. and M. Jun. (2002), “Consumer perception of e-service quality: from Internet
    purchaser and non-purchaser perspectives” Journal of Business Strategies, 19:1,
    pp.19-41.
    描述: 碩士
    國立政治大學
    中國大陸研究英語碩士學程(IMCS)
    94925041
    95
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0094925041
    数据类型: thesis
    显示于类别:[中國大陸研究英語碩士學程(IMCS)] 學位論文

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