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    Title: 消費者對「付費頻道」、「計次付費頻道」接受意願之探討
    Authors: 潘育銘
    Pan , Yu- Ming
    Contributors: 王國樑
    WANG , KUO-LIANG
    潘育銘
    Pan , Yu- Ming
    Keywords: 分級付費制度
    有線電視
    巢式羅吉特模型
    付費頻道
    計次付費頻道
    cable television
    nested logit model
    pay-channels
    pay-per-view channels
    Date: 2003
    Issue Date: 2009-09-14 13:26:20 (UTC+8)
    Abstract: 台灣自1993年公佈「有線電視法」後,有線電視產業發展快速,系統業者為因應市場的激烈競爭,紛採取垂直整合、合併或購併方式,致使廠商家數變化異常;同時由於採取整批收費方式,在價格上限管制之下,系統業者對市場具有壟斷力量,莫不提高收費管制上限的水準;而節目與廣告內容在不分級之下,可能影響青少年身心發展,依此多數學者與新聞局企圖引進「分級付費制度」及推出「付費頻道」與「計次付費頻道」以解決上述問題。有關「付費頻道」與「計次付費頻道」之供應,可增加市場服務之多樣性,然消費者的接受意願及真正的偏好。首先,本文應用巢式多項式羅吉特模型探討消費者對「分級付費制度」與現行整批收費方式的選擇意願;其次,再探討消費者選擇「分級付費制度」下,有關「付費頻道」與「計次付費頻道」的選擇意願模型;最後,應用台灣有線電視消費者的問卷資料對上述巢式羅吉特模型進行實證估計,並根據實證結果,嘗試對有線電視業者在提供「付費頻道」與「計次付費頻道」等節目時新服務管理策略的建議。
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    Description: 碩士
    國立政治大學
    經濟研究所
    91258030
    92
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0091258030
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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