政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31385
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51017498      線上人數 : 925
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/31385


    題名: 在尼加拉瓜新設亞洲料理餐廳的商業規則
    作者: 賈桂洛
    貢獻者: 吳文傑
    賈桂洛
    關鍵詞: 尼加拉瓜
    日期: 2007
    上傳時間: 2009-09-14 09:54:15 (UTC+8)
    摘要: 在尼加拉瓜新設亞洲料理餐廳的商業規則
    I Executive Summary………………………………………………. 5
    Statement of Purpose……………………………………………. 5
    Description of Business…………………………………………. 5
    Industry………………………………………………………….. 5
    Management and Organization………………………………….. 5
    Product and Services…………………………………………… 6
    Strategies and Goals………………………………………..……. 6
    Financial Overview……………………………………………… 6

    II The Business

    Description of Business……………………………………………..… 8
    Name, Status and Business Concept…………………………..… 8
    Ownership and Legal …………………………………………… 8 Geographic Sales Area………………………………………..…. 9
    Location……………………………………………………….…. 9
    Facility ………………………………………………………….. 10

    Industry Analysis…………………………………………………….. 11
    Industry Description…………………………………………..... 11
    Industry Size and Maturity……………………………………... 11
    Industry Trends and Factors……………………………...…… 12
    Industry Standards………………………………………………. 12
    Industry obstacles………………………………………………. 13
    Industry opportunities………………………………………….. 14

    Market and Competition…………………………………………... 15
    Market Description – Size and Target Market …………………. 15
    Market Trends………………………………………………… 16
    Competition Identification and Main Competitors…………… 17
    Market Share …………………………………………………… 20
    Market Growth Potential……………………………………… 20
    Market Obstacles and Opportunities…………………………… 21

    Strategies and Goals……………………………………………..… 22
    Long-Range Goals and Strategies ………………………….... 22
    Business Objectives and Growth Strategy…………………… 23

    Product and Services………………………………………………… 23
    Product Description……………………………………………. 23
    Product Positioning ……………………………………………. 25
    Marketing and Sales…………………………………………………. 27
    Marketing Strategy…………………………………………….. 27
    Marketing Plan……………………………………………….... 27
    Marketing Budget and Advertising Plan……………………….. 28

    Management………………………………………………………… 29
    Management Team……………………………………………… 29
    Key Personnel Responsibilities and Duties…………………….. 30
    Key Personnel Incentives………………………………………. 31
    Personnel Plan………………………………………………… 32

    Operations………………………………………………………...… 32
    Operations…………………………………………………… 32
    Control & Procedures………………………………………... 34
    Supply……………………………………………………… 35
    Customer Service Policy……………………………………… 35
    Inventory Control……………………………………………… 35
    Cash Flow Control…………………………………………….. 36

    III Financial Data……………………………………………………. 37
    Important Assumptions…………………………………………. 37
    Capital Requirements……………………………………….… 38
    Repayment…………………………………………………….. 38
    Conclusion……………………………………………………… 38

    Pro formas…………………...……………………………………… 39
    Five Year Pro forma Balance Sheet…………………………….. 39
    First-Year Pro forma Income Statement……………………… 41
    Breakeven Analysis……………………………………………... 42
    Five-Year Pro forma Income Statement……………………….. 43
    First-Year Pro forma Statement of Cash Flows……………….... 45
    Five-Year Pro forma Statement of Cash Flow………………….. 46

    Appendixes……………………………………………………………. 47
    Appendix 1……………………………………………………… 47
    Rotonda Bello Horizonte Commercial Area
    Appendix 2……………………………………………………… 48
    Multicentro Las Americas Shopping Center Layout Design
    Food Court Photos
    Appendix 3……………………………………………………… 50
    Multicentro Las Americas’ Food Court Outdoors
    Appendix 4 …………………………………………………... 51
    Teppanyaki Japanese Restaurant Benchmark Layout Design
    參考文獻: 無
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933043
    96
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0959330431
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML2456檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋