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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/31382


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    Title: WEEE(廢電器及電子設備指令)對歐盟手機產業售後服務之影響
    The Influence of the European Union’s WEEE Directive on the Mobile Phone Industry’s After-sales Services
    Authors: 魏汝倩
    Wei, Ju Chien
    Contributors: 許牧彥
    Hsu, Mu Yen
    魏汝倩
    Wei, Ju Chien
    Keywords: 歐盟手機產業售後服務
    Date: 2008
    Issue Date: 2009-09-14 09:53:56 (UTC+8)
    Abstract: WEEE(廢電器及電子設備指令)對歐盟手機產業售後服務之影響
    Given the rising consciousness for environmental protection, the majority of countries in the European Union (EU) have adopted the Waste Electrical and Electronic Equipment (WEEE) Directive. The Directive tackles a fast increasing waste-stream of electrical and electronic equipment (EEE) and reduce the amount of this waste going to landfills by improving reuse, recovery and recycling rates under the principle that the "polluter should pay".

    The main conclusions of this research are as follows:

    1. If the mobile phone industry follows its traditional after-sales service model, WEEE had a significant impact on the cost of after-sales services, dropped gross margins, added uncertainty to the collection period, changed the cost basis, and raised the percentage of overall costs for after-sales services, and cost percentage of transfer price would also increased.

    2. The MDRS (Mobile Device Recovery Solution) model for dealing with such problems provides a feasible solution for the mobile phone industry, but need to be refined to improve results.

    3. The mobile phone industry is now driven to a large extent by fashion and design, but this creates a conflict in designing mobile phones between easy assembly and disassembly of tailored items with the needs for environmental protection and after-sales service needs. Research on this conflict can offer the mobile phone industry valuable insights for developments of newer models.

    4. Although this research proposes MDRS model, it can only be put into practice based on the combined values of the price of the platform and the charges of Operators. The final calculation of the price of mobile phones and the generation of rental rates for consumers, as well as the revenue allocation between Operator and Brand can only be worked out by the two working together in concert for mutual benefit.
    TABLE OF CONTENTS
    ABSTRACT 2
    TABLE OF CONTENTS 5
    LIST OF FIGURES 7
    LIST OF TABLES 8
    1. Introduction 9
    1.1. Research Background and Motivation 9
    1.2. Research Objective 13
    1.3. Research Methodology 14
    1.4. Research Steps 16
    1.5. Research Framework 17
    1.6. Research Limitation 17
    2. The Traditional After-sales Service Model and Cost Structure of Mobile Phone Industry 20
    2.1. The Traditional After-sales Services Model of Mobile Phone Industry 21
    2.1.1. The Major Operations of The Traditional Mobile Phone’s After-sales Services Model 21
    2.1.2. The Key Factors of Mobile Phone After-sales Services 24
    2.2. The Cost Structure of Traditional Mobile Phone After-sales Services Activities 28
    3. Evolution of WEEE and its Cost Structure 36
    3.1. The History of European Environmental Protection 36
    3.2. The WEEE Legislative Spirit 39
    3.3. WEEE Cost Structure 43
    3.4. The Assumptions of Traditional After-Sales Services Cost 51
    3.5. Assumptions for costs of After-Sales Services after WEEE 53
    4. Possible Mobile Phone Recovery Solutions 58
    4.1. Market Mechanism of Secondhand Mobile Phones 58
    4.2. Specification Standardization of Mobile Phone - Government Regulations 60
    4.3. Secondhand Goods Rental Model by Original Producer - The Global Asset Recovery Solution 62
    4.4. GARS Entry Barriers 68
    5. Rental Model of Enterprise’s Users- Mobile Device Recovery Solution (MDRS) 73
    5.1. MDRS Model 73
    5.1.1 The Assumptions of MDRS Model 73
    5.1.2 Suggestions and Expected Benefits of MDRS Model 76
    5.2. Comparison of MDRS Model and Traditional Operation Model 82
    5.2.1. The Differences of Strategies and Tactics 82
    5.2.2. Value-chain Analysis 84
    5.3. Evaluation of MDRS Model 85
    5.3.1. Assumption and Formula 85
    5.3.2. Key Influence Factors of Formula 87
    5.3.3. Scenario Simulation 88
    6. Conclusion and Recommendation 93
    6.1. Conclusion of This Research 93
    6.2. Recommendations for Further Research 95
    Reference 96
    Reference: 1. YU-HUNG SU. (2004). Applying the Game Theory into the After-sale Repair Strategies of the Information Technology Manufacturing Companies. Master’s thesis. Soochow University.
    2. ALEX HUANG. (1999). A Exploratory Study on Business Reverse Logistics. Master’s thesis. Soochow University.
    3. TZU-PING YANG. (2003). Exploration of Business Strategies of Mobile Phone Industry in Taiwan. Master’s thesis, Ming Chuan University.
    4. CHIH-LUNG LI. (2004). An Analysis on the Development and Value Migration of Hand-Cell Communication Industry in Taiwan. Master’s thesis, Shih Hsin University.
    5. JIN-SHEN LIN. (2002). The Feasibility Study of Mass Customization in Mobile Phone Industry. Master’s thesis, National Taiwan University of Science and Technology.
    6. XAVIER HONG. (2006). Intelligent Repair Analysis for Backward Design: Using Cellular Phones as Examples. Master’s thesis. National Tsing Hua University.
    7. CHAO-CHI CHANG. (2006).The Extension Service Strategy of Notebook Manufacturer in Taiwan- A Case Study of Wistron. Master’ thesis. National Chengchi University.
    8. KENG-CHENG SU. (2005). Implementation of RoHS/WEEE-- A Comparison between Electronics and Home Appliance Manufacturers. Master’s thesis, National Taiwan University of Science and Technology.
    9. JI-JING, SHEU. (2004).The Impacts of RoHS/WEEE to Green Supply Chains- A Case Study of IT Industry Manufacturers. Master’s thesis. National Taipei University.
    10. HSIN-YI CHENG. (2005).The Effect of WEEE/RoHS on the Green Management Decision. Master’s thesis. Ming Chuan University.
    11. TSAI-FEN YANG. (2005). The Study of Designing for Environment under WEEE & RoHS. Master’s thesis. Ming Chuan University.
    12. HEI-YAN CHANG. (2008/01/08). Less Than 20% of Cell Phone is Recycled in U.S. A.. The CENTRAL NEWS AGENCY. http://www.chinatimes.com
    13. YA-LAN CHEN. (2008/07/24). The Smartphone Shipments Will be doubled in the Second Half Year of 2008. Economic Daily News. http://udn.com/
    14. HSIN-YANG LAI. The Introduction of WEEE and RoHS Directives. Electric-Electronic & Environmental Technology Development Association of R.O.C. (CED)
    15. JIA-NAN YAN AND BO-WE, KO. (2008/1/29). 2007 Global Market Share of Mobile Phone. IDC DIGITIMES.
    16. CHUAN-YAO CHEN. (2008). The Study of On-line business model - An Example of AT&T +iPhone. Market Intelligence Center(MIC). http://www.itis.org.tw.
    17. HTC. (2008). 2007 ANNUAL REPORT. HTC Corporation
    18. Sony Ericcson. (2008). PRESS RELEASE-Sony Ericsson sells over 100 million handsets in 2007. Sony Ericsson Mobile Communications AB.
    19. Nokia. (2008/07/08). Global consumer survey reveals that majority of old mobile phones are lying in drawers at home and not being recycled. Nokia，http:// www.nokia.com/A41041086
    20. CIBC. (2008). 2008 Handset Market Guidebook. CIBC World Market.
    21. MORITZ FLEISCHMANN, JO VAN NUNEN AND BEN GRAVE. (2002). Integrating Closed-loop Supply Chains and Spare Parts Management at IBM. ERIM Report Series Research In Management。
    22. HAROLD KRIKKE, JACQUELINE BLOEMHOF-RUWAARD, AND LUK N. VAN WASSENHOVE. (2001). Design of Closed-Loop Supply Chains: A Production and Return Network For Fefrigerators. ERIM Report Series Research In Management。
    23. MEIKE ALTVATER.(2007). Basics of WEEE and RoHS-Legal Obligations for Producers. Unpublished. 1WEEE.
    24. WEEE FORUM. (2008). 2007 Key Figures on quantities of electrical and electronic equipment put on the market, of quantities of WEEE collected, and on costs related to WEEE management. EUROPEAN ASSOCIATION OF ELECTRICAL AND ELECTRNIC WASTE TAKE BACK SYSTEMS (WEEE Forum)..
    25. WEEE FORUM. (2007). The WEEE Forum’s 2006 data concerning quantities of WEEE collected and costs related to management thereof. EUROPEAN ASSOCIATION OF ELECTRICAL AND ELECTRNIC WASTE TAKE BACK SYSTEMS (WEEE Forum).
    26. Pascal Leroy. (2008). Specific Allocated Costs 2006 [€/kg], IT and telecommunication equipment. EUROPEAN ASSOCIATION OF ELECTRICAL AND ELECTRNIC WASTE TAKE BACK SYSTEMS (WEEE Forum)..
    27. Pascal Leroy. (2008). Specific Allocated Costs 2007 [€/kg], IT and telecommunication equipment. EUROPEAN ASSOCIATION OF ELECTRICAL AND ELECTRNIC WASTE TAKE BACK SYSTEMS (WEEE Forum)..
    28. STEVE HILTON. (2007). Big Blue Helps SMBs See Green. Yankee Group
    29. JAMES MURRAY. (2006/07/25). WEEE could cost up to £500m. IT Week.
    30. SHAILENDRA PANDEY. (2007/10/22). Handset Recycling and Refurbishment. ABI Research.
    31. GSA Association Website. http://www.gsmworld.com
    32. Wikipedia Website. http://en.wikipedia.org/
    33. U.S. Environmental Protection Agency Website. http://www.epa.gov
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    93933006
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0939330061
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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