政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31370

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50922047 Online Users : 947

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/31370

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31370

Title:	代理及在台灣地區銷售波蘭品牌保養品之營運企劃書 Business plan for gaining the distribution rights and launching of a poland branded cosmetics in Taiwan
Authors:	周君霞 Chou, Vivian
Contributors:	吳文傑 Wu, Jack 周君霞 Chou, Vivian
Keywords:	波蘭品牌保養品
Date:	2008
Issue Date:	2009-09-14 09:52:37 (UTC+8)
Abstract:	代理及在台灣地區銷售波蘭品牌保養品之營運企劃書 Business Plan for Gaining the Distribution Rights and Launching of a Poland Branded Cosmetics in Taiwan By Vivian Chou This paper presents an overview of a newly start up business project on how to be successful and profitable. The business plan begins with a brief summary of the project following with a market analyse and financial projection. This business also states out the current market status and a detailed description of the products and services, following by the sales and marketing strategies, risk analyse and concludes with management team financial summary. With this plan, we hope to start a business that could bring love and hope, besides profitability to the market by helping people in maintaining a healthy skin. 1. Executive Summary……………………………………………………. 1 1.1 Objectives………………………………………………………………………… 1.2 Mission…………………………………………………………………………… 1.3 Background of vendor: Oceanic Cosmetics Company…………………………… 1.4 Keys to Success…………………………………………………………………... 2 2 2 3 2. Company Summary…………………………………………………… 4 2.1 Company Ownership……………………………………………………………... 2.2 Start-up Summary………………………………………………………………… 4 4 3. Products and Services………………………………………………….. 6 3.1 Product and Service Description…………………………………………………. 3.2 Product Line and its Features…………………………………………………….. 6 8 4. Market Analysis Summary…………………………………………….. 13 4.1 Target Markets……………………………………………………………………. 4.2 Market Segment………………………………………………………………... 4.3 Industry Analysis…………………………………………………………………. 4.3.1 Industry Participants………………………………………………………... 4.3.2 Main Competition…………………………………………………………... 13 13 15 15 18 5. Implementation Summary…………………………………………... 30 5.1 Marketing Strategy………..……………………………………………………… 5.1.1 Product Positioning………………………………………………………. 5.1.2 Pricing Strategy…………………………………………………………... 5.1.3 Promotion Strategy…………………………………………………………. 5.1.4 Distribution Channels………………………………………………………. 5.2 Sales Strategy…………………………………………………………………... 5.2.1 Sales Forecast………………………………………………………………. 5.3 Milestones……………………………………………………………………… 30 30 30 31 31 32 33 37 6. Potential Risks………………………………………………………….. 38 7. Management Summary……………………………………………… 40 7.1 Organizational Structure……………………………………………….................. 7.2 Personnel Plan………………………………………………………………….. 40 40 8. Financial Plan…………………………………………………………... 42 8.1 Break-even Analysis……………………………………………………………… 8.2 Projected Profit and Loss………………………………………………………. 8.3 Projected Cash Flow……………………………………………………………… 42 44 45 9. Conclusion………………………………………………………………. 46
Reference:	None
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 91933013 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0919330131
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	629	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback