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| Title: | Business Plan: Spanish Language Promotion Company |
| Authors: | 羅艾莉
Alejandra Gisselle Nolasco Alvarado |
| Contributors: | 于卓民
羅艾莉
Alejandra Gisselle Nolasco Alvarado |
| Keywords: | 西班牙文
語言
企業推廣
拉丁美洲
語言中心
Spanish
language
business plan
Latin America
language center |
| Date: | 2002 |
| Issue Date: | 2009-09-14 09:52:12 (UTC+8) |
| Abstract: | After almost two years of residing in the Republic of China, the author of this business plan together with her business partner came to realize that there is market potential for offering Spanish Language teaching services abroad. Every year, there are more than one thousand Taiwanese students enrolled in one of three modalities of college or university Spanish Language courses: as a major or minor; as an elective course; and, as a non credit course.
A small percentage of the students who study Spanish Language travel abroad to increase their abilities in the language. Most of them choose Spain simply because it is the only choice they have been offered. On the other hand, most of the students who don’t travel abroad to practice the Spanish language don’t do it because traveling to Spain to study the language is too expensive for their budgets.
This business plan describes a business model to promote a Language Center in La Antigua, Guatemala, which represents a less expensive alternative for those Taiwanese students who want to practice the Spanish Language but are not willing to pay the higher price charged for similar services in Spain.
The business logistics include setting a Promotion Company in Honduras, which will work through a Promotion Office in the Republic of China to promote the services of Language Center located in Guatemala. A separate business plan will be elaborated for the operations of the Language Center in Guatemala.
To determine whether the proposed business model is feasible or not, a market research was conducted. Through the results of this research it was established the potential demand and marketing mix. An operational study was also conducted to determine the optimal structure of the business and a financial study and analysis was conducted to determine the profitability level of the investment.
The market research revealed that Taiwanese students would be willing to spend around NT$100,000 for a 10 week intensive course in La Antigua, Guatemala. The demand for these services has been forecasted to go from 58 to 193 in a period of 5 years, generating revenues ranging from NT$5.8 to 23.4 million in the same period.
According to the calculations, the business would repay the investment in a 13-month period and would bring an average of 84% of return on equity during the first five years of operations, making it an exceptional investment opportunity.
Acknowledgment 1
CHAPTER 1: INTRODUCTION 2
Background of the Business 4
Mission and Objectives of the Business 6
CHAPTER II: MARKET ANALYSIS 8
Current Market Situation 8
Market Research 14
CHAPTER III: COMPETITIVE ANALYSIS 38
Competitors in Taiwan. 38
Competitors Outside Taiwan 39
CHAPTER IV: ANALYSIS OF SUPPORTING PRODUCTS 48
Complementary Products and Services 48
Suppliers’ Analysis 57
CHAPTER V: CORE COMPETENCE & MARKETING STRATEGIES 67
Core Competence 67
Barriers to entry 69
Marketing Strategies 70
CHAPTER VI: OPERATION PLAN 79
Description of Operations 80
Human Resource and Organization 83
Supporting Parties 87
Process 90
Legal Requirements 91
CHAPTER VII: FINANCIAL PLAN 96
Definitions of Terms 96
Financial Projections 101
Financial Analysis 110
Material Consulted 114
Appendix 116
Endnotes 122 |
| Reference: | 1. Baca Urbina, Gabriel (1995), Evaluación de Proyectos (Evaluation of Projects), 3rd ed., Mexico: Mc-Graw Hill.
2. Daniels, John & Lee H. Radebaugh (1998), International Business, Environments and Operations, 9th ed., N.Y.: Prentice Hall.
3. Daniels, John & Lee H. Radebaugh (1998), International Business, Environments and Operations, 9th ed., N.Y.: Prentice Hall.
4. Fraenkel, Jack & Wallen, Norman (1996), How to Design and Evaluate Research in Education, 3rd., NY: Mc-Graw Hill.
5. Gall, Meredith; Borg, Walter & Gall, Joyce (1996), Educational Research, an Introduction, 6th ed., NY: Longman Publishers USA.
6. Kinneary, Thomas & Taylor, James (1993), Investigacion de Mercados, un Enfoque Aplicado (Market Research), 4th ed., Bogota, Colombia: Mc Graw-Hill.
7. Kotler, Philip & Fox, Karen (1995), Strategic Marketing for Educational Institutions, 2nd ed., NY: Prentice-Hall.
8. Kotler, Philip (1994), Marketing Management, Analysis, Planning, Implementation , and Control, 8th ed., NY: Prentice-Hall.
9. Lunenburg, Fred & Ornstein, Allan (1991), Educational Administration, Concepts and Practices, California: Wadsworth Publishing Company.
10. Pratt, Jamie (2003), Financial Accounting in an Economic Context, 5th ed., NY: Wiley & Sons.
11. Seyfarth, John (1996), Personnel Management for Effective Schools, 2nd ed., Massachusetts: Allyn & Bacon. |
| Description: | 碩士
國立政治大學
國際經營管理碩士班(IMBA)
909330271
91 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0909330271 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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