政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31354

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31354

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/31354

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31354

Title:	銷售技術諮詢服務給台灣微軟的合作伙伴與客戶 SELLING TECHNICAL ADVISORY SERVICES TO MICROSOFT TAIWAN BUSINESS PARTNERS AND CUSTOMERS
Authors:	鄭光杰 Cheng, Kuang Chieh
Contributors:	苑守慈 Yuan, Soe Tsyr 鄭光杰 Cheng, Kuang Chieh
Keywords:	銷售技術諮詢服務
Date:	2008
Issue Date:	2009-09-14 09:51:01 (UTC+8)
Abstract:	銷售技術諮詢服務給台灣微軟的合作伙伴與客戶 Since the late 1990’s, Microsoft IT has been putting a great deal of effort into transforming its globally decentralized organization into to a highly centralized one. From years of experience in executing IT projects and initiatives, the organization has acquired extensive technical competency and competitive strength in managing global IT operations. As part of this global organization, Microsoft Taiwan IT team has also evolved from functioning in a purely operational role to playing a strategically important role in the local subsidiary. As Microsoft IT continues to seek new business opportunities that enable it to sell its technical expertise more aggressively to external customers, Microsoft Taiwan IT team as well as its regional headquarter managers are looking for creative and practical ideas to expand its business to any high potential areas. This thesis consists of three sections: a business plan for launching a new IT technical service to external customers, a case study of Microsoft IT’s transformation during the last decade, and a final discussion and conclusion about the feasibility of implementing the business plan. Firstly, the proposed business plan uses the author’s work experience in Microsoft IT to elaborate on a practical business model, its business scope, and the necessary steps of launching a new IT technical service to external business partners and customers in Taiwan. Secondly, the case study describes Microsoft IT’s role at different stages in its history by using the IT Strategic Grid to identify each stage of the organization’s transformation and further identifies the root causes of Microsoft IT’s past success and failure in its efforts to explore new external business opportunities. The conclusion uses Porter’s Five Forces Analysis to identify the current market situation and provide suggestions for Microsoft Taiwan IT organization in preparation for launching this new business plan. In addition to secondary information collected from the Microsoft and other internet websites, a few interviews were also conducted with several Microsoft Regional IT former and incumbent staff members to collect authentic information for the history and background section presented in the case study. A survey was also used to get feedback from local business partners and identify their interest in the proposed IT Technical Advisory service. Keyword List: Decentralized organization, centralized organization, supportive role, global direction, technical service, transformation, new business opportunities, stages, history background, analysis, market situation, suggestion. I. Executive Summary 8 Service Overview 11 Objectives 13 Microsoft Taiwan IT team mission statement 14 Microsoft Taiwan IT team business model 15 Cost Considerations: 18 The team 20 The proposal and time frame: 21 Financial projections 22 II. A case study of Microsoft IT’s background and history 26 Decentralized IT organization across the globe 27 Awareness of the need to centralize the global IT structure 29 Microsoft Regional IT organization 30 Key initiatives to promote Microsoft IT’s business value 32 Microsoft IT’s effort in helping product improvement 36 An initial approach to business growth 40 The first and formal business approach – MMS Program 42 Leadership changes 44 Case Analysis using the IT Strategic Grid 45 Success and failure analysis of the MMS service 48 Qualitative and Quantitative analysis 50 III. Final discussion and conclusion 52 Conclusion 58 Appendix1 60 Appendix2 61 Appendix3 63 Appendix4 67 Appendix5 68 Appendix6 69 Appendix7 70 Glossary 72
Reference:	None
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 96933005 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0096933005
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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