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    题名: 聯發科山寨策略成功秘訣
    Second mover strategy of media tek
    作者: 鄭恩旭
    Jeong, Eunuk
    贡献者: 康榮寶
    Kang, Yong-pao
    鄭恩旭
    Jeong, Eunuk
    关键词: 山寨
    日期: 2008
    上传时间: 2009-09-14 09:50:55 (UTC+8)
    摘要: 聯發科山寨策略成功秘訣
    None
    Chapter 1: Introduction
    1.1 Research background and motivation……………………………………………..1

    Chapter 2: First Starter Advantage

    2.1 Definition of first-mover advantage…………………………….………….……..3
    2.2 Mechanism of first-mover advantage………………………….………………….3
    2.3 Disadvantage of first-mover advantage…………………………………..………4

    Chapter 3: Second-mover advantage
    3.1 Definition of Second-mover advantage…………………………………………..6
    3.2. Mechanism of Second-mover advantage………………………………………...6

    Chapter 4: Industry Review
    4.1 Structure of IC industry…………………………………………………………..8
    4.2 Production process of major ICs…………………………………………………9
    4.3 Horizontal Specialization of IC industry in Taiwan……………………………..14

    Chapter 5: MediaTek
    5.1 History of MediaTek…………………………………………………………….17
    5.2 Entry period strategy – Success in CD ROM and DVD industry……………….18
    5.3 MediaTek’s second-mover strategy……………………………………………..21
    5.3.1 Right timing to enter into the market………………………………………….21
    5.3.2 Eat “Hot small potato” smartly………………………………………………..23
    5.3.3 Good location for providing prompt service to customer
    with the advantage of industry cluster………………………………………..27
    5.3.4 Focus on Commercialization instead of Technical advance…………………..29
    5.4 Success in Chinese Mobile Market……………………………………………...30
    5.5 Limitation of second mover success………………………………………...…..31


    Chapter 6: Conclusion……………………………………………………………33
    Reference……………………………………………………..……………………38
    參考文獻: 1. MediaTek annual report in 2007
    2. Lieberman, Marvin; Montgomery, David (Summer 1988). "First-mover advantages" Strategic Management Journal Vol. 9, page 8
    3. Kerin, R.A., Varadarajan, P.R., Peterson, R.A., (1992) First-Mover advantage:
    A Synthesis, Conceptual Framework, and Research Propositions,
    Journal of Marketing, page 35
    4. Mueller, D.C., (1997) First-mover advantages and path dependence,
    International Journal of Industrial Organization, 15: page 841
    5. Willy Shih, Chintay Shih, Chen-fu Chien, (2008), Horizontal specialization and modularity in the semiconductor industry, page1-2
    6. http://www.MediaTek.com/RM/en/corporate/index.php
    7. MediaTek annual report in 2003
    8. http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2007-09/11/
    content_6704068.htm
    9. http://web1.nsc.gov.tw/mp.aspx?mp=7, National Science Counsil’s website
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933053
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0095933053
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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