English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50997518      Online Users : 799
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31351


    Title: NY Deli 營運計畫
    NY Deli Business Plan
    Authors: 白哲明
    Boyden, Ben
    Contributors: 吳文傑
    Wu, Jack
    白哲明
    Boyden, Ben
    Keywords: 營運計畫
    Business Plan
    Date: 2008
    Issue Date: 2009-09-14 09:50:43 (UTC+8)
    Abstract: NY Deli 營運計畫
    None
    Executive Summary .................................................................................................................3
    Objectives/mission...............................................................................................................3
    What is a New York-style deli? ........................................................................................4
    Why open a New-York Style Deli in Taipei?....................................................................4
    Market Review.......................................................................................................................5
    Historical background ......................................................................................................5
    Increased spending on retail food & beverages.............................................................5
    Changing eating habits ....................................................................................................5
    Factors in food choices of Taiwanese consumers ........................................................6
    Implications for NY Deli....................................................................................................6
    Competitive Environment ....................................................................................................7
    Business Model ....................................................................................................................9
    The Team..............................................................................................................................9
    Competitive Advantages......................................................................................................9
    Business Proposal .............................................................................................................10
    Start-up requirements.....................................................................................................10
    Exit options......................................................................................................................11
    Company Overview & Strategy .............................................................................................12
    Name and Brand .................................................................................................................12
    Product Offerings ...............................................................................................................12
    Location..............................................................................................................................13
    Sourcing ..............................................................................................................................13
    Pricing ................................................................................................................................13
    Store Environment..............................................................................................................14
    Promotional and Advertising Strategy .............................................................................15
    Staffing Policy.....................................................................................................................15
    Learning from other successful staffing models .........................................................16
    Strategy for Entry and Growth...........................................................................................16
    Business Economics .............................................................................................................17
    Revenue Projections ..........................................................................................................17
    Profit & Loss Projections...................................................................................................19
    Pro Forma Cash Flow & Balance Sheet............................................................................20
    Break-even Analysis...........................................................................................................22
    Business risks ....................................................................................................................23
    Alternative Strategy............................................................................................................24
    Start-up requirements.....................................................................................................24
    Revenue Projections.......................................................................................................24
    Staffing Policy .................................................................................................................25
    Profit & Loss Projections ...............................................................................................26
    Appendix................................................................................................................................27
    Reference: None
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933047
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095933047
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2902View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback