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    題名: 空調節能設計公司創業計畫
    Business plan for air-conditioning energy-saving consultant firm
    作者: 陳武松
    Chen, Jacky
    貢獻者: 吳文傑
    Wu ,Jack
    陳武松
    Chen, Jacky
    關鍵詞: 節能
    日期: 2008
    上傳時間: 2009-09-14 09:50:15 (UTC+8)
    摘要: 空調節能設計公司創業計畫
    None
    TABLE OF CONTENTS
    I. Executive Summary 6
    Introduction 6
    Opportunities 6
    Business Concept 7
    Market 7
    Management and Organization 8
    Financial Highlight 8
    II. Market Overview 10
    Overall Market 10
    Customer 11
    Competition 12
    III. Company Overview 14
    Company Brief 14
    Company Ownership 14
    Vision 15
    Mission 15
    Services 16
    Key factor of success 16
    Goals 16
    IV. Product/ Service 18
    Product/ Service 18
    Customer Value 19
    V. Marketing Plan 20
    Target Market 20
    Product/Service 21
    Price 21
    Place/ Distribution 22
    Promotion 23
    Sales Forecast 25
    VI. Management and Organization 26
    Key Personnel Resource 26
    Human Resource Management Strategy 26
    Founders Equity Split 27
    VII. Financial Plan 28
    Source of Funds 28
    Revenue Forecast 28
    Project Cash Flow Statement 29
    Project Income Statement 30
    Breakeven Analysis 31
    Project Balance Sheet 32
    VIII. Risk 34
    Market risks 34
    Financing risks 35
    Managerial risks 35
    參考文獻: None
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933021
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0095933021
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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