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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31344

Title:	新煙品上市行銷計畫 Business plan for launch of a new cigarette line extension in Taiwan
Authors:	邱瓅虹 Chiu, Kenix
Contributors:	吳文傑 Wu, Jack 邱瓅虹 Chiu, Kenix
Keywords:	煙品
Date:	2008
Issue Date:	2009-09-14 09:50:03 (UTC+8)
Abstract:	新煙品上市行銷計畫 1 Market Mission for JTI……………………………………..…..…….5 2 The evolution of Taiwan Tobacco industry….………………….…....6 3 Japan Tobacco International……...……………...……………….…10 4 Industry Outlook…………………………………………………….16 5 Situational Analysis: Anticipated Business Impact……..…..………20 6 Marketing Plan………………………………………………...……27 7 Financial Data……..…………………………………………….….41 8 Conclusion……………………………………………………….....46 9 References……………………………………………………….....47 10 Appendix……………………………………………………………48
Reference:	http://www.bat.com/ British American Tobacco http://www.imperial-tobacco.com/ Imperial Tobacco Group PLC http://www.philipmorrisinternational.com/pmintl/pages/eng/default.asp Philip Morris International http://www.ttl.com.tw/home/home.aspx Taiwan Tobacco and Liquor Corp http://www.who.int/en/ World Health Organisation http://www.jti.com/ Japan Tobacco International http://www.hncb.com.tw/ Hua Nan Bank http://eng.stat.gov.tw/mp.asp?mp=5 National Statistics Taiwan http://law.moj.gov.tw Laws and Regulations Database of The Republic of China
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 95933018 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0095933018
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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