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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/31341

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31341

Title:	Sony Walkman：掀起台灣MP3影音隨身聽的顛覆浪潮 Sony Walkman:Revolutionizing the Portable MP3 Player in Taiwan
Authors:	袁安琪 Yuan, Angel
Contributors:	吳文傑 Wu, Jack 袁安琪 Yuan, Angel
Keywords:	影音隨身聽
Date:	2008
Issue Date:	2009-09-14 09:49:45 (UTC+8)
Abstract:	Sony Walkman：掀起台灣MP3影音隨身聽的顛覆浪潮 Sony Walkman: Revolutionizing the Portable MP3 Player in Taiwan Executive Summary 5 Objectives 5 Mission 5 Key to Success 5 Company Overview 7 Company Background 7 The Origins of the Walkman Brand 7 History 7 Design Philosophy and Innovations 8 Product Lines 9 Sony Walkman 9 A820 Series Video MP3 player 9 S730 Series Video MP3 player 9 E430 Series Video MP3 Player 10 E020 Series MP3 Player 10 B130 Series MP3 Player 11 Industry 12 Industry Overview 12 Industry Breakdown by Manufacturer 12 Industry Breakdown by Memory Type 14 Industry Breakdown by Function 15 Industry Breakdown by Memory Size 16 Competition 17 Apple 17 Ergotech 17 Transcend 18 MSI 18 Samsung 19 Future Industry Outlook 19 Marketing Plan 20 Current Situation 20 Strengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis 20 Strengths 20 Weaknesses 21 Opportunities 21 Threats 21 Competitive Environment 22 Market Research 23 Consumer Behavior Survey 23 Strategy 26 Target Market 26 Positioning 27 Product Offering 28 Pricing 28 Distribution 30 Marketing Communication 30 Communication Mix 30 Sales Promotion 32 Cooperation Opportunities 34 Conducting Marketing Research and Forecasting Demand 34 Financials 35 Revenue Forecast 35 Break-even Analysis 36 Profit and Loss Projection 36 Marketing Expense Forecast 38 Controls 39 Implementation 39 Marketing Organization 39 Appendix 40
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 95933009 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0095933009
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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