政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31340
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51076548      Online Users : 962
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/31340


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31340


    Title: 將台灣的泡沫紅茶產業模式引進英國
    Exporting the Taiwanese Tea Bar Business Model to the UK Market
    Authors: Pereira,Stephen
    Contributors: 白德傑
    Glenbrodowsky,Brod
    Pereira,Stephen
    Keywords: 泡沫紅茶
    Taiwanese Tea Bar
    Date: 2006
    Issue Date: 2009-09-14 09:49:35 (UTC+8)
    Abstract: 將台灣的泡沫紅茶產業模式引進英國
    Exporting the Taiwanese Tea Bar Business Model to the UK Market
    I. Executive Summary 3
    The Market 3
    The Company 3
    Objectives 4
    Mission Statement 4
    Business Model 5
    The Team 5
    The Proposal 6
    II. Company Overview and Strategy 7
    History and Background 7
    Name and Slogan. 7
    Product Offering 7
    Staff 8
    Entry and growth Strategy 8
    Key company growth milestones 10
    Location 10
    Servicescape 11
    Sourcing 11
    Pricing Strategy 12
    Sales Strategy 13
    Sales Literature 13
    Promotion and advertising strategy 14
    III. Market Review 16
    Overall Industry 16
    The Reaction of the British Consumer 18
    Product Trends 19
    Competitive Environment 22
    Industry Structure 22
    Sources of competition: 23
    Business Economics. 25
    IV. Potential Risks 29
    V. Financial Projections 32
    Projected Cash Flow Statement 32
    Monthly Cash Flow 2008 33
    Cash Flow 2009 by Month 34
    Income and Cash Flow Statement 35
    Break Even Analysis 36
    Appendix 1
    Store layout and Design 39
    Appendix 2
    Pictures of a typical store 41
    Appendix 3
    Pictures of a typical store 42
    Appendix 4
    A description of bubble tea 43
    Appendix 5
    Example of chalkboard campaign 44
    Reference: Caterer & Hotelkeeper. Sutton: Dec 7-Dec 13, 2006.Vol.196, Iss. 4454; pg. 42
    UK: Research - On-the-go tea: receptive public helps Unilever 6 November 2001 | Source: Datamonitor ResearchWire
    Comment: Tetley learning the art of chai tea 21 January 2005 | Source: Datamonitor http://www.just-drinks.com/article.aspx?id=80038&lk=s
    A beverage with ingredients targeted at specific medical or health benefits
    Tea market goes cold 24 May 2005 | Source: just-drinks.com http://www.just-drinks.com/article.aspx?id=85108&lk=s
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    94933038
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094933038
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2542View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback