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    題名: 營運企劃書：互動式英語學習環境
    Business plan: Cyber village – ENGLISH learning online
    作者: 謝光哲
    Hsieh, Daniel
    貢獻者: 吳文傑
    Wu, Jack
    謝光哲
    Hsieh, Daniel
    關鍵詞: 營運企劃書
    日期: 2008
    上傳時間: 2009-09-14 09:48:42 (UTC+8)
    摘要: 互動式英語學習環境
    This business plan presents an overview of the Cyber Village that serves as the product diversification strategy coping with technology and consumer’s behavior changes nowadays. The project concerns offering online English learning environment in the Taiwan market. The business plan begins with a brief summary of the project and the company, followed by a detailed description of the product features. The plan then provides a summary of the market analysis and thereby, the entry and growth strategies, along with pricing and sales strategies. The plan concludes with a project team introduction and the financial summary.
    1.0 EXECUTIVE SUMMARY 1
    1.1 OBJECTIVES 1
    1.2 MISSION 1
    1.3 KEYS TO SUCCESS 2
    2.0 COMPANY SUMMARY 3
    2.1 COMPANY OWNERSHIP 3
    2.2 COMPANY HISTORY 3
    2.3 COMPANY LOCATIONS AND MAJOR FACILITIES 5
    3.0 PRODUCT 6
    3.1 BUSINESS MODEL 6
    Figure 1: Product Outline of Cyber Village 7
    3.2 PRODUCT AND SERVICE DESCRIPTION 7
    3.2.1 User Login 7
    Figure 2: Login Page 7
    3.2.2 Learning Content 8
    Figure 3: Theme Buildings 8
    Figure 4: Pictorial Representation of the Guided Study Flow 10
    3.2.3 Online Game 11
    3.2.4 Virtual Community 12
    Figure 5: Virtual Community 12
    3.3 COMPETITIVE COMPARISON 16
    Table 1: Online English Learning Products in Taiwan 16
    3.4 FUTURE PRODUCTS AND SERVICES 17
    4.0 MARKET ANALYSIS 18
    4.1 TARGET CUSTOMERS 18
    Figure 6: 2008 Broadband Network Usage in Taiwan by Age 18
    4.1.1 Potential Market 19
    Table 2: Population by Education Attainment and Broadband Network Usage 19
    4.1.2 Market Survey Findings 20
    Figure 7: Valid Sample Profile 21
    Figure 8: Feedback to the lessons in theme buildings 21
    Figure 9: Feedback to the Chat Room function 22
    Figure 10 and 11: Feedback on willingness to online learning 22
    4.2 INDUSTRY ANALYSIS 23
    Figure 12: Digital Content Industry Overview 23
    4.2.1 Digital Content Industry Supply Chain 24
    Figure 13: Digital Content Supply Chain 24
    4.2.2 Competitors 25
    Table 3: Installment Payment of TutorABC 26
    5.0 STRATEGY AND IMPLEMENTATION 27
    5.1 STRATEGY 27
    5.1.1 Entry and Growth Strategy 27
    Figure 14: Entry and Growth Strategy 28
    5.1.2 Pricing Strategy 28
    Table 4: 2007 Average Family Income & Expenditure Per Household by Educational Attainment of Household Heads (Abstract) 29
    Figure 15: Feedback on Reasonable Monthly Fee 29
    5.1.3 Sales Strategy 30
    5.2 SWOT ANALYSIS 31
    6.0 PROJECT TEAM 32
    Table 5: Personnel Cost (Year 1) 34
    Table 6: Personnel Cost (Year 2) 34
    Table 7: Personnel Cost (Year 3) 35
    7.0 FINANCIAL PLAN 36
    7.1 REVENUE FORECAST 36
    Table 8: Revenue Forecast by Year 36
    Figure 16: Projection on Number of Subscribers by Month in Year 2 37
    Figure 17: Projection on Number of Subscribers by Month in Year 3 37
    7.2 CASH FLOW PROJECTION 38
    Table 9: Estimation of Cash Flow by Month - Year 1 38
    Table 10: Estimation of Cash Flow by Month - Year 2 39
    Table 11: Estimation of Cash Flow by Month - Year 3 39
    7.2.1 Break-even Analysis 40
    Figure 18: Cash Flow by Month (Year 1) 41
    Figure 19: Cash Flow by Month (Year 2) 41
    Figure 20: Cash Flow by Month (Year 3) 41
    7.3 PROJECTED PROFIT AND LOSS 42
    Table 12: Profit and Loss by Year (NT$) 42
    8.0 CONCLUSION 43
    APPENDIX I
    參考文獻: None
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    94933011
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0094933011
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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