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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31328


    Title: 醫療諮詢公司之營運計畫
    Business Plan For A Medical Consulting Company
    Authors: 梁斯愷
    Liang, Sze Kai
    Contributors: 朱時龍
    梁斯愷
    Liang, Sze Kai
    Keywords: 醫療諮詢公司
    Date: 2008
    Issue Date: 2009-09-14 09:48:25 (UTC+8)
    Abstract: 醫療諮詢公司之營運計畫
    None
    I. Executive Summary Page
    The Market ………………………………………………………3
    The Company…………………………………………………….3 Objectives………………………………………………………..3
    Business Model…………………………………………………..4

    II. Company Overview
    Company Introduction……………………………………………5
    Management Team………………………………………………..6
    Service Offering…………………………………………………..6

    III. Market Analysis
    Market Size Estimation………………………………………….10
    The Market Demand…………………………………………….11
    Competition Analysis……………………………………………14
    SWOT analysis………………………………………………….16

    IV. Go to Market Strategy
    Pricing…………………………………………………………...17
    Sales Channel……………………………………………………19
    Promotion………………………………………………………..20
    Strategic Alliance………………………………………………...22

    V. Growth Plan
    Enter the China Market…………………………………………..22
    Expand Business Scope with Strategic Partners…………………23
    Profit Sharing with Partners……………………………………...24

    VI. Implementation
    Virtual Mandarin-speaking Physician Network…………………..25
    Business Development in Taiwan as Phase I……………………..25
    Organizational Structure………………………………………….26




    VII. Financial Projection
    Market Share Target………………………………………………27
    Memberships Obtained…………………………………………...27
    Income Statement………………………………………………....28
    Break Even Analysis……………………………………………....29

    VIII. Conclusion………………………………………………………...30

    Appendix I: Survey Results…………………………………………….31
    Appendix II: Supplementary Data for Financial Projection …………...33
    Reference: None
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    94933005
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094933005
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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