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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/31323


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31323


    Title: 液晶電視：數位電視的明日之星
    LCD TV: Why it is winning the digital TV Race
    Authors: 洪櫻純
    Contributors: 吳文傑
    洪櫻純
    Keywords: 液晶電視
    Date: 2007
    Issue Date: 2009-09-14 09:47:53 (UTC+8)
    Abstract: Due to the worldwide adoption to digital television, many home appliance vendors are investing in liquid-crystal-display television (LCD TV). With the phenomenal potential for the LCD TV market, non-traditional TV vendors are also stepping in. Although there are various ways to view digital content such as set-top box, digital download and others, most consumers choose to buy LCD TV because of its price, price-on-performance and others. This thesis is to prove why people (buyers and sellers) prefer LCD TV over other technologies and how the global market is reacting to this adoption.

    By using brainstorming and Porter’s five force analysis, different aspects were considered such as current TV market by vendors and regions, other TV technologies, market drivers, competitive rivals and threats of suppliers, buyers, substitutes and potential entrances. After viewing those perspectives, LCD TV is the right technology at the right time.








    Keywords: liquid-crystal display television, LCD TV, TV technology, digital TV
    Chapter 1 Introduction 7
    1.1 Motivation 7
    Chapter 2 Literature Review 9
    Chapter 3 Overall TV Introduction 12
    3.1 TV History 12
    3.2 Worldwide TV market share for Q2 2007 12
    Chapter 4 Methodology 9
    4.1 Mind mapping 9
    4.2 Porter’s five force analysis 9
    Chapter 5 Mind Mapping 11
    5.1 TV market 11
    5.2 Technology 13
    5.3 Market Driver 22
    Chapter 6 Porter’s 5 Force Analysis for TV Industry 28
    6.1 Competitive Rivals 28
    6.2 Bargaining power of suppliers 30
    6.3 Bargaining power of buyers 33
    6.4 Threat of substitute 35
    6.5 Threat of potential entrance 36
    Chapter 7 Conclusion 45
    7.1 Summary 45
    7.2 Implication 46
    Reference 48

    List of Figures


    Figure 2.1: Distribution of LCD TV Theses 10
    Figure 3.1: Worldwide TV market share for Q2 2007 13
    Figure 3.2: TV evolution map 1
    Figure 5.1: LCD TV mind mapping 11
    Figure 5.2: 2006 Worldwide TV market share by country or region 12
    Figure 5.3: 2006 Worldwide TV market share by shipment 12
    Figure 5.4: 2006 Worldwide TV market share by technology 16
    Figure 5.5: 2006 Worldwide TV technology share by region 17
    Figure 5.6: 2006 Worldwide TV technology share region to shipment 18
    Figure 5.7: DisplaySearch - worldwide digital television set shipments by technology for 2005 to 2011 19
    Figure 5.8: Korea Investment & Securities Co., Ltd.: worldwide TV market forecast for 2005 to 2009 19
    Figure 5.9: iSuppli: worldwide digital television set shipments by technology for 2005 to 2009 21
    Figure 5.10: Digital television deployment by major country or region 23
    Figure 5.11: China handset market share comparison for 2003 and 1st half of 2007 25
    Figure 6.1: Porter’s 5 force analysis for TV industry 28
    Figure 6.2: Plasma TV shipment share for Q2 2007 29
    Figure 6.3: Worldwide LCD TV market share for Q2 2007 32
    Figure 6.4: Panasonic’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 40
    Figure 6.5: LG Electronics’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 41
    Figure 6.6: Hitachi’s quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 42
    Figure 6.7: Philips’ quarterly TV shipment by technologies for Q1 2005 ~ Q2 2007 43


    List of Tables


    Table 2.1: Summary of Theses with “LCD TV” as Keyword 9
    Table 5.1: Technology comparison 13
    Table 5.2: China LCD TV market share ranking for February to August 2007 25
    Table 5.3: China handset market share for 2003 & 1st half of 2007 26
    Table 6.1: LCD-TV Bill of Material Cost Example for 30-inch LCD TV 31
    Table 6.2: North America LCD TV unit share and growth for Q2 2007 & Q3 2007 34
    Table 6.3: Major digital standard and regions 37
    Table 6.4: TV Tariff by Countries 39
    Reference:  “Worldwide LCD TV 2007 ~ 2011 Forecast and Analysis: Exploding Units, Flatlined Revenue,” IDC document # 206609, by Eric Haruki, May 2007
     “FPTV Market Outlook,” by Deutsche Bank, March 6, 2007
     “Quarterly Global TV Shipment & Forecast Report,” DisplaySearch, March 14, 2007
     “Television Systems Market Tracker – Q3 2007,” iSuppli, September 2007
     “Handset/TV Industry,” Korea Investment & Securities Co. Ltd., February 12, 2007
     “液晶電視大商機”, Focus Publishing, November 2006
     “LG.Philips LCD Co. LTD Form 6-K (Semiannual Report),” LG.Philips LCD. Co., August 11, 2007
     “Digital TV Finds its Groove,” from CIBC World Market Inc., by Rick Schafer and Daniel M. Gelbtuch, October 10, 2003
     “Using Multivariate Statistical Analysis on Customer’s Life-style and Purchasing Decision for LCD TV” by Kuei-Ying Chu
     “A Study of Digital TV Industry: based on LCD TV Technology” by Hsiu-Chin Yang
     “Key Success Factor of LCD TV Industry Analysis” by Hsin-Chung Yang and
     “A Study of Key Success Factors for LCD Industry (LCD TV as an example)” by Wen-Kai Chung
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    93933026
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093933026
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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