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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/31322


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31322


    Title: 掌上型電腦與智慧型手機產業之總體發展　以Palm Inc.為論述主體
    The Development of Overall PDA/ Smartphone Industry　Using Palm Inc. as the benchmark
    Authors: 陳毓賢
    Chen,Murphy Y
    Contributors: 吳文傑
    陳毓賢
    Chen,Murphy Y
    Keywords: 掌上型電腦與智慧型手機產業
    Date: 2006
    Issue Date: 2009-09-14 09:47:47 (UTC+8)
    Abstract: 掌上型電腦與智慧型手機產業之總體發展　以Palm Inc. 為論述主體
    The earliest concept of PDA can be seen in one of most popular TV fictional series “Star Trek” back in 60’s. However, PDA was not available for general market until 80’s and it didn’t become popular until early 90’s. During the revolution of the PDA, the so called definition of PDA has also been differed from one’s point of view to another.

    Apple Inc. was the very first company to realize this concept of PDA to market. However, Palm Inc. is most regarded as the founder of this emerging industry. During the nature of this competitive segment, Palm Inc. is now recognized from the leader of this segment that Palm created to the follower in less than15 years.

    The objective of this study is to determine the factors that impact the PDA/Smartphone industry. While these impacting factors can be further classified into Macroeconomic and Microeconomic aspects, the indexes of NASDAQ and the rival company Research In Motion (RIMM), are selected as variables to study the effect on Palm Inc., while Palm Inc. is selected as the benchmark for the overall PDA/ Smartphone industry.

    Market dynamics of PDA/Smartphone industry will be then discussed both in enterprise and consumer markets aspect, as well as future trends and limitations will also be elaborated with suggestion of future research directions on this PDA/Smartphone industry.
    Chapter 1: Introduction
    1.1 Research Background ………………………………….1
    1.2 Research Objectives & Issues ………………………….4
    1.3 Thesis Framework………………………………………5
    1.4 Limitations……………………………………………...7

    Chapter 2: PDA / Smartphone Industry Overview
    2.1 Hardware Feature of PDA & Smartphone…………….10
    2.2 Overview of Major PDA/Smartphone OS…..................13
    2.3 Overview of PDA/Smartphone Operating Systems…….18
    2.4 Future Outlook of PDA/Smartphone OS …...................22

    Chapter 3: Profile of Palm Inc.
    3.1 General Overview of Palm Inc. ………………………24
    3.2 Valuation of Palm Inc. ………………………………...27
    3.3 Industry Position of Palm……………………………. 29

    Chapter 4: Methodology & Validation
    4.1 Justification of Methodology…………………………..30
    4.2 Data Collection/ Variables/ Sample…………………...31
    4.3 Methodologies of Validation………………………………33
    4.4 Validation Results……………………………………...35



    Chapter 5: Opportunities and Challenges of PDA/Smartphone Industry
    5.1 Trends of PDA/ Smartphone Industry…………………41
    5.2 Current Constrains of the Industry …………………...43
    5.3 Opportunities for Palm Inc. ………….……………….45
    5.4 Challenges for Palm Inc. ……………………………..47

    Chapter 6: Conclusion & Suggestions
    6.1 Conclusion ……………………………………………50
    6.2 Suggestions for Further Research ……………………53



    Reference & Bibliography………………………………………………56
    Appendix 1: …………………………………………………………….58
    Appendix 2: Oral Defense PowerPoint Slide…………………………...70
    Reference: Andrea Butter & David Pogue, ”Piloting Palm: The Inside Story of Palm, Handspring and the Birth of the Billion Dollar Handheld Industry “ John wiley & Sons, Inc., New York, 2002
     Alexander, Carol, “Market Models: A Guide to Financial Data Analysis”. John Wiley & Sons. 2001
     C. Box and G.Jenkins: “Time Series Analysis, Forecasting, and Control.” Holden Day: San Francisco, 1970
     Chatfield, The Analysis of Time Series: An Introduction, 5th ed., Chapman & Hall, 1996
     Econometrica, ”Co-integration and error correction: Representation, estimation and testing,” (1987) 55(2): 251-276.
     Granger and Newbold, Forecasting Economic Time Series, 2nd ed., Academic Press, 1986.
     Helmut Lütkepohl. ‘New Introduction to Multiple Time Series Analysis.” Springer. 2005.
     James D. Hamilton. Time Series Analysis. Princeton University Press. 1995.
     Johenson, Soren, (1988), “Statistical Analysis of Cointegration Vectors”, Journal of Economic Dynamic and Control, 12:231-254.
     Krauss, Lawrence M (1995). The Physics of Star Trek. Basic Books. ISBN 0465005594.
     Lindley, D.V. (1987). "Regression and correlation analysis," New Palgrave: A Dictionary of Economics, v. 4, pp. 120-23.
     M. Pesaren Hashem. Econometrics, "The New Palgrave: A Dictionary of Economics”, v. 1 (1987)
     Phillips, P. C. B. (1986), Understanding spurious regressions in Econometrics, Journal of Econometrics, 311–340.
     Whitfield, Stephen PE; Roddenberry, Gene (1968). The Making of Star Trek. New York: Ballantine Books. OCLC 23859
     PDAs in Science Fiction; http://www.u.arizona.edu/~stoddard/sf.html
     http://www.startrek.com/startrek/view/library/technology/article/70189.html
     PADD – Memory Alpha, the Star Trek Wiki,
     Handhelds buying guide-CNET reviews
     http://en.wikipedia.org/wiki/Graffiti_%28Palm_OS%29
     http://en.wikipedia.org/wiki/LCARS
     http://en.wikipedia.org/wiki/PADD
     http://en.wikipedia.org/wiki/Personal_digital_assistant
     http://en.wikipedia.org/wiki/Personal_computer
     http://www.snarc.net/pda/pda-treatise.htm
     http://en.wikipedia.org/wiki/Star_Trek
     http://memory-alpha.org/en/wiki/PADD
     http://www.etforecasts.com/products/ES_SP-PDA.htm
     http://www.pdastreet.com/articles/2004/6/2004-6-3-Overview-Symbian-Smartphone.html
     http://www.palminfocenter.com/news/8629/thoughts-on-palm-and-pocket-pc-competition/
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    93933020
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093933020
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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