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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/31289


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31289


    Title: 鹽酥達人創業計畫
    Business plan of krispy master
    Authors: 劉憶玟
    Liu, Shirley
    Contributors: 吳文傑
    Wu, Jack
    劉憶玟
    Liu, Shirley
    Keywords: 創業計畫
    Date: 2008
    Issue Date: 2009-09-14 09:44:20 (UTC+8)
    Abstract: 鹽酥達人創業計畫
    Abstract

    Business Plan of Krispy Master
    By
    Shirley Liu


    “Krispy Master”, unlike a typical restaurant, will provide a unique combination of Taiwanese popcorn chicken, refreshments, ice & drinks at value pricing with a fun and entertaining atmosphere. Krispy Master is the answer to an increasing demand. The public are seeking different experience from fast-food in terms of service and quality, but a better price point than casual dining restaurants.

    In today`s highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Krispy Master will achieve this by offering new and unique snack meal in the area by clear market positioning of a fashionable, fun, and fast-casual style food outlet.

    This plan is prepared for the initial launch of this concept. The initial capital from the owners will allow Kripy Master’s direct stores through year one. If business runs successfully, Krispy Master’s first and second store will obtain sufficient cash flow to be independent from year one, and 2nd stage financing from value-added creditors will start for store number expansion and franchise system establishment.
    TABLE OF CONTENTS

    Abstract 2
    Executive Summary 6
    Objectives 7
    Mission 7
    The Team 7
    Keys to Success 8
    Company Overview and Strategy 9
    History and Background 9
    Store Name 9
    Company Ownership 9
    Start-up Cost Summary 9
    Company Locations and Facilities 10
    Product Offering 11
    Future Products 13
    Personnel & Payroll 13
    Sourcing 13
    Entry and Growth Milestones 13
    Market Positioning 16
    Market Segmentation 16
    Target Market Segment Strategy 17
    Pricing Strategy 18
    Sales Strategy 19
    Promotion Strategy 19
    Sales Literature 20
    Market Review 21
    Overall Industry 21
    Hawaii Market 22
    Market Trends 24
    Market Needs 25
    Competition and Buying Patterns 26
    Competitive Environment 26
    SWOT Analysis 27
    Financial Plan 29
    Break-even Analysis 30
    Projected Profit and Loss 31
    Projected Cash Flow 32
    Monthly Cash Flow 2010-2011 33
    Reference: None
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    90933002
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0090933002
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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