政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/30610

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/30610

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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/30610

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/30610

Title:	被動元件產業未來經營策略之個案研究
Authors:	徐景輝
Contributors:	陳隆麒徐景輝
Keywords:	被動元件禾伸堂華新科技國巨電阻電容電感 RCL MLCC
Date:	2005
Issue Date:	2009-09-12 12:30:37 (UTC+8)
Abstract:	被動元件產業向來是台灣在扮演資訊電子製造業王國角色上的重要推手，對於現有業者與企盼進入的業者而言，在市場需求快速成長的吸引下，極需要一個經營策略的指導方針才能在競爭激烈的市場上佔得一席之地。本研究主要的目的在於針對積層陶瓷電容器產品，利用個案公司之營運策略與規劃，提出相關建議以作為有志深耕於此領域之業者的參考，同時供後續研究者進一步的探討。本研究的主要根據Aaker的理論架構基礎來進行內在與外在分析，同時探討研擬策略規劃方向。整個研究架構分為四個階段：一、探討相關的文獻，以作為研究的原則基礎。二、進行內外在分析，以界定外在環境中可能發生的機會與威脅，並確認出該產業的關鍵成功因素，同時分析個案公司所擁有的優勢與劣勢。三、根據前述的分析結果歸納出個案公司所面臨的問題。四、提出可行的策略方向與目標，並擬定個案公司之競爭策略和營運策略。 "第壹章□□□.................................................1 第一節□膍s動機與目的........................................1 第二節□膍s範圍與限制........................................2 第三節□蚺戭[構..............................................3 第貳章□暰m探討..............................................4 第一節□曳仄妝□.............................................4 第二節□曳內瑊z理論..........................................7 第三節□Q動元件產業經營的相關文獻...........................23 第四節□暰m探討對本研究的涵義...............................25 第參章□膍s設計.............................................27 第一節□膍s架構.............................................27 第二節□膍s方法與程序.......................................30 第肆章□~在分析—機會與威脅.................................33 第一節□"體環境分析.........................................33 第二節□ㄦ~分析.............................................39 第三節□U客分析.............................................53 第四節□v爭對手分析.........................................54 第五節□鶬鉿言\\因素暨機會與威脅.............................64 第伍章□漲b分析—優勢與劣勢評估.............................70 第一節□荇蚺膝q簡介.........................................70 第二節□{行策略分析.........................................77 第三節□g營績效分析.........................................82 第四節□梒握庥瑊z政策分析...................................87 第五節□u劣勢分析...........................................91 第陸章□曳尹謕w.............................................94 第一節□洬R與目標...........................................94 第二節□琤輓曳□............................................94 第三節□v爭策略.............................................99 第四節□蝜B策略.............................................99 第柒章□祭袘P建議..........................................113 第一節□祭□...............................................113 第二節□媊□...............................................114 參考文獻....................................................116
Reference:	一、中文部分于卓民（民89），國際企業：環境與管理，華泰出版。王健全等（民87），中小企業在高科技產業的地位，經濟部中小企業處委託計畫，中華經濟研究院。吳啟任（民89），核心競爭力類型與進入時機策略之配適對經營績效影響之研究－台灣資訊電子業進入中國大陸市場之實證，中原大學企業管理研究所未出版之碩士論文。王裕強（民90），企業製造策略與經營績效關係之研究－以台灣汽車零組件製造業為例，長榮管理學院經營管理研究所未出版之碩士論文。二、英文部分 Aaker, David A.,”Strategic Market Management”, New York: John Wiley & Sons, 1984. Ansoff, H.I.,”Corporate Strategy”, New York: McGraw-Hill Press, 1965 Ansoff, H.I.,”The New Corporate Strategy”, Revised edition, John Wiley & Sons, 1988. Barney, Jay B., ”Gaining and Sustaining Competitive Advantage”, 1PstP edition, Prentice-Hall International, 1997. Chandler, A.D.Jr.,”Strategy and Structure”, Cambridge, Mass: M.I.T. Press, 1962 Clausewitz, Carl von, ”Principle of War”, The Military Service Publishing Company, 1942. David, Fred., ”Strategic Management”, 7PthP edition, Prentice-Hall, 1999. Ghemawat, Pankaj, ”Strategy and the Business Landscape”, Addison Wesley, 1999. Glueck, W.F., ”Business Policy: Strategy Formulation and Management Action”, New York: McGraw-Hill Press, 1976 Haner, F.T.,”Business Policy, Planning and Strategy”, Cambridge Mass: Winthrop Press, 1976. Harvey, Don,”Strategic Management”, Merrill Publishing Co., 1983 Hofer, Charles W. and Schendel, Dan E.,“ Strategy Formulation:Analytical Concepts”, West Info.Pub.Group,1997. Inga. S. B, & Howard. T., 1985,”Toward a Contingency Model of strategic Risk Taking”, Academy of Management Review, Vol.10, No.2, 230-243 Kent D.M. & Timothy B.F., 2002,”Research Notes and Commentaries: Option value and entry timing”,Strat.Mgmt.J.,23:655-665. Kotler, P.,”Marketing Management, Analysis, Planning and Controls”,New Jersey:Prentice-Hall,1976. McNichols, T.J.,”Executive Policy and Planning”, 1PstP edition,McGraw-Hill, New York,1977. Miles, R.E.and C.C.Snow,”Organizatiopnal Strategy, Structure and Process”, McGraw-Hill Press, 1978 Henry.Mintzberg, Bruce. Ahlstrand and Joseph Lampel,”Strategy Safari: A Guide Tour Through the Wilds of Strategic Management”, Prentice-Hall International, 1998. Newman W.H. and J.P.Logan, ”Strategy, Policy and Central Management”, 6PthP edition, South-Western Pub. Co., 1971. Porter, M.E.,”Competitive Strategy: Techniques for Analyzing Industries and Competitors”, New York: Free Press, 1980. Quinn, James, B., ”The Strategy Process”, 1PstP edition, Prentice-Hall, 1980. Rita G.M., Walter J.F., & Aubrey L.M. 2004.”Real Option as Engines of Choice and Heterogeneity”.Academy of Management Review, Vol.29, No.1, 86-101 Ron A. & Daniel A.L., 2004,”What Is Not a Real Option: Considering Boundaries for the Application of Real Options to Business Strategy”, Academy of Management Review, Vol.29, No.1, 74-85 Steiner, George A., ”Top Management Planning”, New York: Macmillian Press, 1969. Steiner, George A., and Miner, J. B., ”Management Policy and Strategy: Text,Readings and Cases” , New York: Mc-Millan Publishing Co. Press,1977. Tiller, S.,”How to Evaluate Corporate Strategy”, Harvard Business Review, July-August, 1963.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 93932525 94
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0093932525
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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