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    Title: 台灣金融服務業企業優勢分析 - 以中國信託為例
    Authors: 劉樹芬
    Liu, Shu-Fen
    Contributors: 譚丹琪
    劉樹芬
    Liu, Shu-Fen
    Keywords: 企業優勢
    Date: 2005
    Issue Date: 2009-09-12 12:21:47 (UTC+8)
    Abstract: 本文研究台灣金融服務產業在現今利差不斷縮小的競爭環境下，所面臨的產業環境如何？在如此的環境下，是否還是可以在此產業中找到一個成功的企業，探討其成功之道？另外本研究也透過個案研究與分析的方法，針對產業獲利最佳的企業 – 中國信託商業銀行進行探討，看是否可以找出有利的企業競爭策略與競爭力。
    現有金融服務業者在其內部的產品設計、生產、行銷、運輸、支援作業等多項獨立活動在產業發展中如果能產生一定的價值，深化客戶資訊、建立銷售文化、積極主動的管理績效來加強核心競爭力，就會使此金融服務業擁有差異化資源，也就會獲得一定的產業競爭地位。
    第一章 緒論 1
    第一節 研究背景與動機 1
    第二節 研究問題與目的 4
    第二章 文獻探討 5
    第一節 產業分析文獻探討 5
    第二節 資源基礎理論文獻探討 13
    第三章 研究方法 21
    第一節 研究方法之選擇 21
    第二節 對象選取 21
    第三節 資料收集 22
    第四章 台灣金融服務的競爭分析 23
    第一節 台灣金融服務業之定義 23
    第二節 台灣金融服務業的介紹與發展 25
    第三節 金融服務業產業競爭分析 29
    第五章 中國信託商業銀行個案簡介 55
    第一節 公司背景與概況 55
    第二節 公司沿革與績效 64
    第三節 公司制度 71
    第六章 中國信託商業銀行個案分析 76
    第一節 產業競爭地位分析 76
    第二節 主要價值資源分析 79
    第三節 案例介紹 87
    第七章 結論與建議 102
    第一節 研究結論 102
    第二節 研究限制與後續研究者建議 104
    第三節 研究建議 106
    參考文獻 108
    Reference: 一、網路資源
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    2.中國信託商業銀行網站，網址：www.chinatrust.com.tw
    3.行政院金融監督管理委員會網站，網址：www.fscey.gov.tw，金融統計資
    料
    二、中文部份
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    92932107
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0092932107
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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