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    Title: 探索創新智慧資本對新產品開發績效之影響 -個案研究以製藥產業為例-
    Authors: 許秀菁
    Hsiu-Ching Hsu
    Contributors: 李仁芳教授
    J. F. Lee
    許秀菁
    Hsiu-Ching Hsu
    Keywords: 創新智慧資本
    新產品開發
    製藥產業
    個案研究
    Intellectual Capital
    New Product Development
    Pharmaceutical Industry
    Case Study
    Date: 2002
    Issue Date: 2009-09-12 12:16:17 (UTC+8)
    Abstract: 對製藥產業而言，不斷推出創新產品是其價值創造的最大動力。另一方面，市場之競爭與價格限制之壓力使所有的製藥業者莫不將提高研發的績效視為企業維持高成長的關鍵途徑。因而製藥企業一直面臨的巨大壓力便是要能快速、確實推出安全有效的新藥上市。隨著競爭模式的轉移，無形資產及知識創造之價值將是決勝的關鍵。受限於本土藥品市場規模的限制與有限的研發能量，本土製藥企業之新藥研發大多以發展階段的新藥開發為主而非風險大、時程長的新藥研究。於是瞭解智慧資本的創造、加值、運用與管理對製藥產業新產品開發績效之影響也將更為關鍵。本研究先就智慧資本之文獻與各種衡量模式進行歸納，並引用Skandia智慧資本導航者之架構，分別以人力資本、流程資本、創新資本與關係資本四個構面評量企業之創新智慧資本之內涵與建置，並試圖瞭解本土製藥產業創新智慧資本對新產品開發績效之影響，期能對我國產製藥產業智慧資本之管理方向提出建議，以提供業界進行創新智慧資本管理與發展之參考。
    The lifeblood of the pharmaceutical industry is its ability to produce innovative products. Additionally, both the heavy competition in the market and the trend of cutting price by the health insurance payers also force the industry turns their focus on increasing the performance of R&D to maintain the high growth rate. Therefore, how to launch a safe and effective new drug in a shortest time is a great challenge to the industry. Along with the changing of the core competitive advantages, the value of the intangible assets and knowledge creation become the key success factors. Linking intellectual capital management with R&D activities in pharmaceutical companies would be a critical factor in enhancing R&D performance. For a local pharmaceutical, limited by the market size and the R&D ability, the R&D activities would be more on the development phase than research phase. The relationship between intellectual capital with new product development would be more critical especially in this knowledge-base pharmaceutical industry. By literature review and adopting the intellectual capital assessment model of the Skandia Nevigator, the study divides the intellectual capital into human capital, processes capital, innovation capital and relationship capital and try to find the elements of innovative intellectual capital related to new drug development in a local pharmaceutical company. It also tries to find out how a local pharmaceutical company creates and manages its innovative intellectual capital. The research results show the current situation about intellectual capital of the case and will be provide a reference for the industry and further research.
    "第 一 章、 緒論 1
    第 一 節、 研究背景與動機 1
    第 二 節、 研究目的與問題 3
    一、 找出我國製藥產業在新產品開發之創新智慧資本要素 3
    二、 探討創新智慧資本要素對新產品開發績效之影響 3
    三、 對我國製藥產業之新產品開發創新智慧資本管理方向提出建議 3
    第 二 章、 文獻探討 3
    第 一 節、 前言 3
    第 二 節、 智慧資本相關理論 3
    一、 智慧資本研究的發展 4
    二、 智慧資本之定義 5
    三、 智慧資本之內涵 9
    第 三 節、 智慧資本的之衡量與指標 19
    一、 Edvinsson & Malone (1997) 20
    二、 Thomas Stewart (1997) 21
    三、 Roos et al. (1998) 22
    四、 Sullivan (1998) 22
    五、 吳思華(2002) 23
    六、 無形資產之衡量 23
    七、 智慧資本衡量與指標小結 26
    第 四 節、 智慧資本的管理 27
    一、 Brooking (1996) 27
    二、 Nick Bontis (1996) 28
    三、 Edvinsson & Malone (1997) 29
    四、 Sullivan (1998) 30
    五、 吳安妮(2001) 32
    六、 智慧資本管理的發展小結 32
    第 五 節、 生技製藥產業智慧資本之研究 33
    一、 蘊育美國生技產業的智慧資本 33
    二、 生技製藥產業新藥研發之知識資本 34
    三、 製藥產業知識資本之衡量 35
    四、 我國對生技製藥產業相關智慧資本之研究 36
    第 三 章、 研究方法 37
    第 一 節、 研究設計與變數說明 37
    一、 研究流程與研究架構 37
    二、 創新智慧資本研究變數說明 39
    三、 新產品開發變數說明 41
    第 二 節、 資料蒐集方法 42
    第 三 節、 研究對象與研究限制 42
    一、 研究對象 42
    二、 研究限制 43
    第 四 章、 製藥產業 43
    第 一 節、 全球製藥產業 43
    一、 全球製藥產業市場概況 44
    二、 全球製藥產業之特性 45
    三、 全球製藥產業之發展趨勢 47
    第 二 節、 製藥產業之價值創造 50
    第 三 節、 製藥研發 52
    一、 製藥產業研發價值鏈 52
    二、 製藥產業之創新 54
    三、 製藥產業之研發投入與產出 56
    四、 製藥產業研發的挑戰 60
    五、 製藥產業研發的關鍵成功因素 66
    第 四 節、 台灣製藥產業之特性與趨勢 70
    一、 台灣製藥產業之定義與範圍 70
    二、 台灣製藥產業之市場現況 72
    三、 台灣製藥產業之產業價值鏈 72
    四、 台灣製藥產業之特性 75
    五、 台灣製藥產業面臨之衝擊與困難 78
    第 五 章、 個案公司介紹 81
    第 一 節、 個案公司簡介 81
    一、 1960 ~ 1995年之學名藥廠 82
    二、 1996 ~ 1999年之品牌學名藥廠期 82
    三、 2000 ~ 新藥開發藥廠 85
    第 二 節、 經營理念與願景 86
    一、 經營理念 86
    二、 願景 87
    第 三 節、 個案公司之定位與經營策略 87
    一、 個案公司之定位 88
    二、 個案公司之關鍵成功要素 88
    三、 個案公司之經營策略 88
    第 四 節、 經營概況 89
    一、 經營團隊 90
    二、 銷售概況 90
    三、 獲得獎項 93
    第 五 節、 研發概況與研發策略 93
    一、 研發概況 93
    二、 研發策略 94
    第 六 章、 研究結果與討論：製藥研發智慧資本之個案研究 95
    第 一 節、 財務指標 95
    一、 智慧資產價值 95
    二、 新產品開發財務績效指標 98
    第 二 節、 人力資本 99
    一、 新產品開發團隊 99
    二、 新產品開發團隊之培訓 102
    三、 本土製藥企業新產品開發之人力資本要素 107
    第 三 節、 流程資本 110
    一、 新產品開發流程 110
    二、 新產品開發之管理 113
    三、 新產品開發之知識管理 117
    四、 資訊科技之應用 120
    五、 本土製藥企業新產品開發之流程資本要素 121
    第 四 節、 創新資本(更新與開發焦點) 125
    一、 研究發展投入 125
    二、 創新與創造力 127
    三、 創意產生機制 132
    四、 本土製藥企業新產品開發之創新資本要素 133
    第 五 節、 關係資本 138
    一、 顧客關係資本 138
    二、 研發合作網路關係資本 140
    三、 企業委外研發夥伴關係資本 143
    四、 本土製藥企業新產品開發之關係資本要素 145
    第 七 章、 結論與建議 148
    第 一 節、 結論 148
    一、 財務構面 150
    二、 人力資本 151
    三、 流程資本 152
    四、 創新資本 154
    五、 關係資本 156
    第 二 節、 研究限制與建議 157
    附錄 一、 Edvinsson & Malone (1997) Skandia智慧資本報告之內涵與指標 158
    附錄 二、 網際網路產業智慧資本衡量要項 161
    附錄 三、 研發機構智慧資本的衡量指標 163
    附錄 四、 個案公司企業沿革 165
    附錄 五、 個案公司1998~2003年重要研究發表文獻 167
    參考資料 168
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    90932910
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0090932910
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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