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    Title: 技術能力、行銷能力與組織績效關係之研究
    Authors: 莊博文
    Chuang, Po-Wen
    Contributors: 賴士葆
    林震岩


    莊博文
    Chuang, Po-Wen
    Keywords: 技術能力
    行銷能力
    環境變動性
    中小企業
    Date: 2004
    Issue Date: 2009-09-11 16:57:21 (UTC+8)
    Abstract: 對於台灣經濟之發展歷程而言，中小企業扮演著非常關鍵之角色，其彈性及滲透力可說是台灣經濟奇蹟的原動力，而對於中小企業而言，行銷及技術是相當主要的企業功能，近來由於台灣整體環境變遷迅速，在具有高度不確定之環境中，企業如何以其行銷及技術功能形成競爭優勢，進而創造卓越之組織績效，是台灣中小企業應關心之主要課題。
    本研究由組織之技術與行銷能力出發，以其為主要之變項，研究其與組織績效間之關係，此外更導入環境之不確定性，包含技術與市場變動性，探討其對於技術、行銷能力與組織績效間之關係是否將產生影響，亦即組織能力、環境變動性及組織績效間之交互影響關係。
    本研究針對台灣地區106家中小企業進行問卷調查研究，經過實證分析，其結果顯示：
    1、技術與行銷能力對於組織績效均有正向影響。
    2、技術能力與組織績效間之關係，將受到技術變動性之影響。
    3、技術能力與組織績效間之關係，不受市場變動性之影響。
    4、行銷能力與組織績效間之關係，不受技術變動性之影響。
    由研究結果發現，組織能力、環境變動性與組織績效間具有交互影響關係，因此對於組織而言，在策略制訂上，應將內在能力與外在環境一併納入考量，藉由能力與環境之密切結合，創造競爭優勢，獲取卓越之組織績效。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    92355010
    93
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923550101
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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