政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/29925
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113392/144379 (79%)
Visitors : 51232258      Online Users : 909
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29925


    Title: 虛擬社群中影響使用者提供網站內容意願與行為強度之要素分析
    Authors: 李威瑤
    Contributors: 洪叔民
    李威瑤
    Keywords: 理性行為理論
    知識分享
    網站服務品質
    Date: 2008
    Issue Date: 2009-09-11 16:52:32 (UTC+8)
    Abstract: 本研究以運用理性行為模式，由知識分享與網站服務品質的角度切入，整合使用者個人心理層面與外在的網站品質兩部分，探討在虛擬社群環境中，影響使用者提供網站內容意願以及行為強度之要素。研究利用問卷調查方式衡量網站服務品質、利他、獎賞、人際關係、名聲、樂趣等構面，並探討前述構面對於網站滿意度、網站忠誠度、提供網站內容意願以及實際提供網站內容行為強度之影響。同時本研究也探討干擾變數在提供內容意願以及實際提供行為間之影響。
    本研究以FunP社群網站中之使用者為研究對象，針對網站使用者進行焦點訪談與一對一深度訪談後，設計本研究架構，並且將研究問卷發放給網站使用者。抽樣方式為便利抽樣，共計回收390分有效問卷，所有樣本以線性結構模式進行分析(LISREL)後，實證結果證明如下述：
    1. 網站服務品質對於網站滿意度有正向影響。
    2. 網站滿意度對網站忠誠度有正向影響。
    3. 網站忠誠度對提供網站內容意願有正向影響。
    4. 利他、名聲、獎賞對於提供網站內容意願有正向影響。
    5. 提供網站內容意願對於實際提供網站內容行為強度有正向影響。
    6. 社群意識越高者，則提供網站內容意願與實際行為強度間關係越強；提供獎賞越豐富，則提供網站內容意願與實際行為強度間關係越強。
    7. 會員於利他與獎賞與提供網站內容意願間有正向關係；非會員於名聲、獎賞與樂趣與提供網站內容意願間有正向關係
    Reference: Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. Journal of Marketing, 58(3), 66-79.
    Anderson, E. W., & Sullivan, M. W. (1993). The Antecedents and Consequences of Customer Satisfaction for Firms. Marketing Science, 12(2), 125-143.
    Andrews, D. C. (2002). Audience-Specific Online Community Design. Communications of the ACM, 45(4), 64-68.
    Armstrong, A., & Hagel III, J. (1996). The Real Value of On-Line Communities. [Article]. 74(3), 134-141.
    Ba, S., Stallaert, J., & Whinston, A. B. (2001). Research Commentary: Introducing a Third Dimension in Information Systems Design--The Case for Incentive Alignment. Information Systems Research, 12(3), 225-239.
    Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4), 644-656.
    Bagozzi, R. P., Baumgartner, H., & Youjae, Y. (1992). State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage. Journal of Consumer Research, 18(4), 505-518.
    Bagozzi, R. P., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74-94.
    Balasubramanian, S., & Mahajan, V. (2001). The Economic Leverage of the Virtual Community. International Journal of Electronic Commerce, 5(3), 103-138.
    Batson, C. D., Ahmad, N., & Tsang, J. n. (2002). Four Motives for Community Involvement. Journal of Social Issues, 58(3), 429-445.
    Baumeister, R. F. (1998). The Self. New York: McGraw-Hill.
    Blanchard, A. L. (2007). Developing a Sense of Virtual Community Measure. CyberPsychology & Behavior, 10(6), 827-830.
    Blau, P. M. (1964). Exchange and Power in Social Life. NewYork: Transaction Publishers.
    Bobbitt, L. M., & Dabholkar, P. A. (2001). Integrating Attitudinal Theories to Understand and Predict Use of Technology-Based Self-Service. International Journal of Service Industry Management, 12(5), 423-450.
    Bock, G. W., & Kim, Y. G. (2002). Breaking the Myths of Rewards: An Exploratory Study of Attitudes About Knowledge Sharing. Information Resources Management Journal, 15(2), 14-21.
    Bock, G. W., Zmud, R. W., Kim, Y. G., & Lee, J. N. (2005). Bebavioral Intention Formation in Knowledge Sharing: Examinimg the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate. MIS Quarterly, 29(1), 87-111.
    Bolton, R. N., & Drew, J. H. (1991). A Multistage Model of Customers` Assessments of Service Quality and Value. Journal of Consumer Research, 17(4), 375-384.
    Brady, M. K. (2001). Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach. Journal of Marketing, 65(3), 34-49.
    Brown, S. W., & Swartz, T. A. (1989). A Gap Analysis of Professional Service Quality. Journal of Marketing, 53(2), 92-98.
    Cabrera, n., Collins, W. C., & Salgado, J. F. (2006). Determinants of Individual Engagement in Knowledge Sharing. International Journal of Human Resource Management, 17(2), 245-264.
    Cardozo, R. N. (1965). An Experimental Study of Customer Effort, Expectation, and Satisfaction. Journal of Marketing Research, 2(3), 244-249.
    Cheung, C. M. K., & Lee, M. K. O. (2009). Understanding the Sustainability of a Virtual Community:Model Development and Empirical Test. Journal of Information Science, 35(3), 279-298.
    Chiou, J.-S., & Droge, C. (2006). Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework. Journal of the Academy of Marketing Science, 34(4), 613-627.
    Chiou, J.-S., & Shen, C.-C. (2006). The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers` Loyalty Intention toward Internet Portal Sites. International Journal of Service Industry Management, 17(1), 7-22.
    Chiu, C.-M., Hsu, M.-H., & Wang, E. T. G. (2006). Understanding Knowledge Sharing in Virtual Communities: An Integration of Social Capital and Social Cognitive Theories. Decision Support Systems, 42(3), 1872-1888.
    Cho, N., Li, G. z., & Su, C.-J. (2007). An Empirical Study on the Effect of Individual Factors on Knowledge Sharing by Knowledge Type. Journal of Global Business & Technology, 3(2), 1-15.
    Churchill Jr, G. A., & Surprenant, C. (1982). An Investigation Into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19(4), 491-504.
    Collier, J. E., & Bienstock, C. C. (2006). Measuring Service Quality in E-Retailing. Journal of Service Research, 8(3), 260-275.
    Collier, J. E., & Bienstock, C. C. (2009). Model Misspecification: Contrasting Formative and Reflective Indicators for a Model of E-Service Quality. Journal of Marketing Theory & Practice, 17(3), 283-293.
    Crawford, & Getty (1991). Consumer Satisfaction/Dissatisfaction with Professional Service. Journal of Professional Service Marketing, 7(2), 19-25.
    Cronin Jr., J. J., & Taylor, S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56, 55-68.
    Cuieford, J. P. (1965). Fundamental Statistics in Psychology and Education (4th ed.). New York: Mcgraw-Hill.
    Dabholkar, P. A., Shepherd, C. D., & Thorpe, D. I. (2000). A Comprehensive Framework for Service Quality: An Investigation of Critical Conceptual and Measurement Issues Through a Longitudinal Study. Journal of Retailing, 76(2), 139-173.
    Davenport, T. H., & Prusak, L. (1998). Working Knowledge. Boston: Harvard Business School Press. .
    Day, G. S. (1969). A Two-Dimensional Concept Of Brand Loyalty. Journal of Advertising Research, 9(3), 29-35.
    Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities. International Journal of Research in Marketing, 21(3), 241-263.
    Dick, A. S., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. [Article]. Journal of the Academy of Marketing Science, 22(2), 99-113.
    Donath, J. S. (1999). Identity and Deception in the Virtual Community. NewYork: Routledge. .
    Füller, J. (2006). Why Consumers Engage in Virtual New Product Developments Initiated by Producers. Advances in Consumer Research, 33(1), 639-646.
    Fassnacht, M., & Köse, I. (2007). Consequences of Web-based service quality: Uncovering a multi-faceted chain of effects. [Article]. Journal of Interactive Marketing (John Wiley & Sons), 21(3), 35-54.
    Fishbein, M., & Ajzen, I. (1975). Beliefs, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Boston, MA: Addison-Wesley.
    Fisher, R. J., & Ackerman, D. (1998). The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective. Journal of Consumer Research, 25(3), 262-275.
    Galia, F. (2008). Intrinsic-Extrinsic Motivations and Knowledge Sharing in French Firms. ICFAI Journal of Knowledge Management, 6(1), 56-80.
    Gefen, D. (2002). Reflections on the Dimensions of Trust and Trustworthiness among Online Consumers. SIGMIS Database, 33(3), 38-53.
    Geyskens, I., Steenkamp, J.-B. E. M., & Kumar, N. (1999). A Meta-Analysis of Satisfaction in Marketing Channel Relationships. Journal of Marketing Research, 36(2), 223-238.
    Gibbert, M., & Krause, H. (2002). Practice Exchange in a Best Practice Marketplace.
    Gummerus, J., Liljander, V., Pura, M., & van Riel, A. (2004). Customer Loyalty to Content-Based Web Sites: the Case of An Online Health-Care Service. Journal of Services Marketing, 18(3), 175-186.
    Gusfield, J. R. (1975). Community: A Critical Response. NewYork: Harper Colophon.
    Hagel III, J., & Armstrong, A. (1997). Net Gain:Expanding Markets Through Virtual Communities. Boston, MA: Harvard Business School Press.
    Hampton, K., & Wellman, B. (2001). Long Distance Community in the Network Society: Contact and Support Beyond Netville. American Behavioral Scientist, 45(3), 476-495.
    Hars, A., & Qu, S. (2002). Working for Free? Motivations for Participating in Open-Source Projects. International Journal of Electronic Commerce, 6(3), 25-39.
    Heller, K., Price, R. H., Reinharz, S., & Wandersman, A. (1984). Psychology and Community Change: Challenges of the Future. Florence, KY: Wadsworth Publishing.
    Hippel, E. V. (2007). Horizontal innovation networks--by and for users. [Article]. Industrial & Corporate Change, 16(2), 293-315.
    Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132-140.
    Ingred, F. (2004). An Index Method for Measurement of Customer Satisfaction. The TQM Magazine, 16(1), 57-66.
    Irmer, B. E., Bordia, P., & Abusah, D. (2002). Evaluation Apprehension and Perceived Benefits in Interpersonal and Database Knowledge Sharing. Academy of Management Proceedings, B1-B6.
    Jacoby, J., & Chestnut, R. W. (1978). Brand Loyalty: Measurement and Management. New York: John Wiley & Sons, Inc.
    Jones, M. A., & Suh, J. (2000). Transaction-Specific Satisfaction and Overall Satisfaction: An Empirical Analysis. [Article]. Journal of Services Marketing, 14(2/3), 147-159.
    Karp, D. A., Stone, G. P., & Yoels, W. C. (1997). Being Urban: a Social Psychological View of City Life. Lezington: Health and Company.
    Koh, J., & Kim, Y.-G. (2003). Sense of Virtual Community: A Conceptual Framework and Empirical Validation. International Journal of Electronic Commerce, 8(2), 75-93.
    Kollock, P. (1999). The Economics of Online Cooperation: Gifts, and Public Goods in Cyberspace: NewYork, Routledge.
    Kozinets, R. V. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research (JMR), 39(1), 61-72.
    Lehtinen, U., & Lehtinen, J. R. (1991). Two Approaches to Service Quality Dimensions. Service Industries Journal, 11(3), 287-303.
    Lewis, R. C., & Booms, B. H. (1983). The Marketing Aspects of Service Quality, in Emerging Perspectives on Services Marketing. Chicago: American Marketing.
    Li, Y. N., Tan, K. C., & Xie, M. (2002). Measuring web-based service quality. Total Quality Management, 13(5), 685-700.
    Loiacono, E. T., Watson, R. T., & Goodhue, D. L. (2000). WebQual: A Web Site Quality Instrument. working paper, Worcester Polytechnic Institute.
    McKenna, K. Y. A., & Bargh, J. A. (1999). Causes and Consequences of Social Interaction on the Internet: A Conceptual Framework. Media Psychology, 1(3), 249-269.
    McMillan, D. W., & Chavis, D. M. (1986). Sense of Community: A Definition and Theory. Journal of Community Psychology, 14(1), 6-23.
    Moon, J.-W., & Kim, Y.-G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38(4), 217-230.
    Muller, W. (1991). Gaining Competitive Advantage through Customer Satisfaction. European Management Journal, 9(2), 201-221.
    Newbrough, J. R., & Chavis, D. M. (1986). Psychological Sense of Community, I: Foreword. American Journal of Community Psychology, 14(1), 3-5.
    Newman, J. W., & Werbel, R. A. (1973). Multivariate Analysis of Brand Loyalty for Major Household Appliances. Journal of Marketing Research, 10(4), 404-409.
    Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63(4), 33-44.
    Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50.
    Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 5-6.
    Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality. Journal of Service Research, 7(3), 213-233.
    Price, L. L., Feick, L. F., & Guskey, A. (1995). Everyday Market Helping Behavior. [Article]. Journal of Public Policy & Marketing, 14(2), 255-266.
    Reichheld, F. F., & Schefter, P. (2000). E-Loyalty:Your Secret Weapon on the Web. Boston, MA: Havard Business Review.
    Rheingold, H. (1993). The Virtual Community: Homesteading on the Electronic Frontier. London: MIT Press.
    Rheingold, H. (2003). Smart mobs: The Next Social Revolution. Cambridge, MA: Basic Books.
    Sasser, W. E., Olsen, J. R. P., & Wyckoff, D. D. (1978). Management of Service Operations:Text and Cases. Boston: Allyn & Bacon.
    Schwarz, S. H. (Ed.). (1977). Normative Influences on Altruism (Vol. 10 ). NewYork: Academic.
    Shaw, L. H., & Gant, L. M. (2002). In Defense of the Internet: The Relationship between Internet Communication and Depression, Loneliness, Self-Esteem, and Perceived Social Support. CyberPsychology & Behavior, 5(2), 157-171.
    Smith, M. A. (1999). Insivible crowds in cyberspace: Mapping the social structure of the Usenet. New York: Routledge.
    Sumeet, G., & Kim, H.-W. (2007). Developing the Commitment to Virtual Community: The Balanced Effects of Cognition and Affect. Information Resources Management Journal, 20(1), 28-45.
    Tellis, G. J. (1988). Advertising Exposure, Loyalty, and Brand Purchase: a Two-Stage Model of Choice. JMR, Journal of Marketing Research, 25(2), 134-144.
    Thorn, B. K., & Connolly, T. (1987). Discretionary Data Bases. A Theory and Some Experimental Findings. Communication Research, 14(5), 512-528.
    Valarie, A. Z., Parasuraman, A., & Arvind, M. (2002). Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge. Academy of Marketing Science, 30(4), 362.
    Van Riel, A. C. R., Liljander, V., & Jurriëns, P. (2001). Exploring Consumer Evaluations of E-Services: A Portal Site. International Journal of Service Industry Management, 12(4), 359-377.
    Vroom, V. H. (1964). Work and Motivation. New York: John Wiley.
    Wang, C.-C., & Wang, C.-H. (2008). Helping Others in Online Games: Prosocial Behavior in Cyberspace. CyberPsychology & Behavior, 11(3), 344-346.
    Wasco, M. M., & Faraj, S. (2005). Why Should I Share? Examinimg Social Capital and Knowledge Contribution in Electronic Networks of Practice. MIS Quarterly, 29(1), 35-57.
    Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: Dimensionalizing, Measuring and Predicting Etail Quality. Journal of Retailing, 79(3), 183-198.
    Woodruff, R. B., Cadotte, E. R., & Jenkins, R. L. (1983). Modeling Consumer Satisfaction Processes Using Experience-Based Norms. [Article]. Journal of Marketing Research, 20(3), 296-304.
    Yoo, B., & Donthu, N. (2001). Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site(Sitequal). Quarterly Journal of Electronic Commerce, 2(1), 31-45.
    Yoon, S. J., & Kim, J. H. (2000). An Empirical Validation of a Loyalty Model Based on Expectation Disconfirmation. Journal of Consumer Marketing, 17(2/3), 120-134.
    Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
    Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2000). E-Service Quality:Definition, Dimensions, and Conceptual Model. working paper, Marketing Science Institute.
    Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375.
    Zhu, F. X., Wymer Jr, W., & Chen, I. (2002). IT-Based Services and Service quality in Consumer Banking. International Journal of Service Industry Management, 13(1), 69-91.
    Description: 碩士
    國立政治大學
    企業管理研究所
    96355027
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096355027
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2327View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback