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中文部分：
1.范文毅(2004)，《品牌優生學》。台北市：美商麥格羅希爾、滾石文化共同出版。
2.李佳芬(2004)，「雙語及具意義的新品牌名稱設計研究」。逢甲大學國際貿易學系碩士論文。
3.李宛蓉(1999)，《品牌行銷：創造出價值與魅力來》。台北市：麥田。
4.劉江(1994)，商品品牌命名的幾種方案。商業科技開發，第4期。
5.賴文平(2007)，《商標申請暨維護程序》。台北市，經濟部智慧財產局。
6.林智新(1983)，《品牌春秋》。臺北市:長河。
7.林財丁(1995)，《消費者心理學》。台北縣 新店市：書華出版。
8.洪順慶(2005)，《行銷管理》。台北市：新陸書局。
9.胡振源(2006)，《品牌管理─品牌價值的創造與經營》。台北縣 中和市：新文京開發。
10.張嘉豪(2006)，「消費者對英文與數字性品牌名稱的知覺」。國立政治大學國際貿易學系碩士論文。
11.陳莉玫(2002)，「意難忘、情難診」：以語言學之觀點探討品牌命名與品牌利益聯想之關係。國立中正大學企業管理研究所碩士論文。
12.任海棠(2006)，語言學與品牌命名。唐都學刊，第22卷第5期。
13.「2008年台灣全區消費者心目中理想品牌調查」，《管理雜誌》403期。
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