English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50958457      Online Users : 917
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/29899
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29899


    Title: 專屬科技與架構科技互動關係之研究-以Google與網際網路為例
    Research on Interaction between Proprietary Technology and Infrastructural Technology-A Case Study of Google and Internet
    Authors: 詹傑麟
    Chan, Chieh-Lin
    Contributors: 郭更生
    詹傑麟
    Chan, Chieh-Lin
    Keywords: 專屬科技
    架構科技
    互動關係
    網際網路
    Google
    Date: 2007
    Issue Date: 2009-09-11 16:49:28 (UTC+8)
    Abstract: 從歷史觀點來分析,當一項專屬科技可促成企業以嶄新且更有效率的方式營運,並創造其競爭優勢且獲得巨大利益,便會造成競爭者競相模仿,進而導致市場廣泛的變化,但也使得此項科技變成共有和標準化的商品化資源,成為一種架構科技,而企業便無法從架構科技上建立策略優勢。如同鐵路、電報、電力與高速公路等過去的架構科技相同,資訊科技也漸漸地成為共有和標準化的商品化資源,成為新的架構科技。但從不同的角度來看,已商品化的資訊科技只是企業建立資訊科技資源的一部份,企業仍可藉由有效率地運用、人力資源的搭配或與後端流程的整合,來創造企業的競爭優勢。而本研究是從專屬科技與架構科技的觀點出發,藉由對Google案例的分析,來歸納了解專屬科技與架構科技是如何搭配與互動,進而創造價值並獲取價值。
    自網際網路解除商業使用限制以來,運用網際網路以嶄新且更有效率的方式營運的企業便不斷地增加,網際網路也儼然成為一新的架構科技。而成立於1998年Google以專屬的搜尋引擎技術,建構在網際網路的架構科技上,因其卓越的搜尋技術成為了網際網路上最受歡迎的搜尋引擎。Google的搜尋引擎為網際網路使用者創造了價值,卻無法因此而獲取價值,但藉由搜尋與線上廣告的結合使得Google持續創造大量的營收與獲利,而成為廿一世紀初最成功的企業之一。
    藉由個案的分析與歸納,本研究獲得下列命題:
    1. 架構科技為專屬科技提供價值創造的環境,也為專屬科技帶來潛在的資源與市場。當架構科技的使用者愈多時,專屬科技所能獲得的潛在資源與市場規模也愈大。而當專屬科技能提供給架構科技使用者愈多價值時,也能為架構科技帶來愈多使用者。
    2. 架構科技與專屬科技可增加彼此在使用者心中的價值,其為互補性關係。當專屬與架構科技間的互補程度愈高時,表示其所創造的價值愈高。
    3. 專屬科技可能必須結合其他建構於架構科技上的互補專屬科技,才能從所創造的價值中獲取價值。當專屬科技的不可取代性愈高時,其所獲取的價值愈高。
    4. 使用專屬科技建構系統時,需要搭配利用其他互補科技,當利用的架構科技愈多時,其系統成本愈低,彈性愈高。
    Reference: 國內文獻
    1. Afuah, A. and Tucci, C. L.(民90)。電子化策略與經營模式(呂執中譯)。臺北市:麥格羅希爾。(原著出版年:2001年)
    2. Battelle, J.(民95)。搜尋未來:Google和對手正在改寫商業規則與人類文化(陳琇玲譯)。臺北市:商周出版。(原著出版年:2005年)
    3. Carr, N. G.(民93)。IT有什麼明天?:資訊科技及消失中的競爭優勢(杜默譯)。臺北市:大塊文化。(原著出版年:2004年)
    4. Vise, D. A. & Malseed, M.(民95)。翻動世界的Google(蕭美惠、林秀津譯)。臺北市:時報文化。(原著出版年:2005年)
    5. Yin, R. K.(民90)。個案研究法(尚榮安譯)。台北市:弘智文化出版。(原著出版年:1994年)
    6. 林孟暉(民93)。企業網際網絡之運用及市場導向程度對組織績效之影響探討。國立政治大學企業管理學系碩士論文。
    國外文獻
    1. Adner, R. (2006), “Match Your Innovation Strategy to Your Innovation Ecosystem,” Harvard Business Review, 84 (4), 98-107.
    2. Afuah, A. and Tucci, C. L. (2001), Internet Business Models and Strategies: Text and Cases. New York: Irwin/McGraw-Hill.
    3. Angehrn, A. (1997), “Designing Mature Internet Business Strategies: The ICDI Model,” European Management Journal, 15 (4), 361-369.
    4. Arnold, S. E. (2005), The Google Legacy. Tetbury, England: Infonortics.
    5. Basu, A., Mazumdar, T., and Raj, S. P. (2003), “Indirect Network Externality Effects on Product Attributes,” Marketing Science, 22 (2), 209-221.
    6. Battelle, J. (2005), The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York: Portfolio.
    7. Bhatt, G. D. and Grover, V. (2005), “Types of Information Technology Capabilities and Their Role in Competitive Advantage: An empirical Study,” Journal of Management Information System, 22 (2), 253-277.
    8. Bowman, C. and Amrosini, V. (2000), “Value Creation versus Value Capture: Towards a Coherent Definition of Value in Strategy,” British Journal of Management, 11 (1), 1-15.
    9. BusinessWeek/Interbrand. (2006, July 28). The BusinessWeek/Interbrand Annual Ranking of the 2006 Best Global Brands [Announcement]. Retrieved Jun 5, 2007, from the World Wide Web:
    http://www.ourfishbowl.com/images/press_releases/IB_Press_Release_BGB06.pdf
    10. Carr N. G. (2003), “IT Doesn’t Matter,” Harvard Business Review, 81 (5), 41-49.
    11. Carr N. G. (2004), Does IT Matter? : Information Technology and the Corrosion of Competitive Advantage. Boston, Mass.: Harvard Business School Press.
    12. Chesbrough, H. W. (2007), “Why Companies Should Have Open Business Model,” MIT Sloan Management Review, 48 (2), 22-28.
    13. Ghosh, S. (1998), “Making Business Sense of the Internet,” Harvard Business Review, 76 (2), 126-135.
    14. Google Inc. (2007, March 1). Google Annual Report 2006 [Announcement]. Retrieved Jun 5, 2007, from the World Wide Web:
    http://investor.google.com/pdf/2006_Google_AnnualReport.pdf
    15. Hoffman, D. L. and Novak, T. P. (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60 (3), 50-68.
    16. Hoffman, D. L. and Novak, T. P. (1997), “A New Marketing Paradigm for Electronic Commerce”, The Information Society, 13 (1), 43-54.
    17. Howard S. and Fingar, P. (2003), IT Doesn`t Matter - Business Processes Do: A Critical Analysis of Nicholas Carr`s I.T. Article in the Harvard Business Review. Tampa, Fla.: Meghan-Kiffer Press.
    18. Interactive Advertising Bureau. (2007, June 6). Internet Advertising Revenues Soar Again, near $5 Billion in Q1 07 [Announcement]. Retrieved Jun 10, 2007, from the World Wide Web:
    http://www.iab.net/news/pr_2007_06_06.asp
    19. Iyer, G., Ravindran, S., and Reckers, P. M. J. (2006), “Procurement of IT Consulting Services and Firm-Specific Characteristics,” Journal of the Association for Information System, 7 (4), 207-239.
    20. Jacobides, M. G., Knudsen, T., and Augier, M. (2006), “Benefiting from Innovation: Value Creation, Value Appropriation and the Role of Industry Architectures,” Research Policy, 35 (8), 1200-1221.
    21. Kalakota, R. and Whinston, A. B. (1996), Frontier of Electronic Commerce. Reading, MA: Addision-Wesley Publishing Company, Inc.
    22. Katz, M. L. and Shapiro, C. (1985), “Network Externalities, Competition, and Compatibility,” American Economic Review, 75 (3), 424-440.
    23. Lepak, D. P., Smith, K. G., and Taylor, M. S. (2007), “Value Creation and Value Capture: A Multilevel Perspective,” Academy of Management Review, 32 (1), 180-194.
    24. McAfee, A. (2005), “Will Web Services Really Transform Collaboration?” MIT Sloan Management Review, 46 (2), 78-84.
    25. Melville, N., Kraemer, K., and Gurbaxzni, V. (2004), “Review: Information Technology and Organizational Performance: An Integrative Model of IT Business Value,” MIS Quarterly, 28 (2), 283-322.
    26. Netcraft. (2007, May 1). May 2007 Web Server Survey [Announcement]. Retrieved Jun 5, 2007, from the World Wide Web:
    http://news.netcraft.com/archives/2007/05/01/may_2007_web_server_survey.html
    27. NetRatings, Inc. (2007, May 21). Nielsen//NetRatings Announces April U.S. Search Share Rankings [Announcement]. New York: Bausch, S. Retrieved Jun 5, 2007, from the World Wide Web:
    http://www.nielsen-netratings.com/pr/pr_070521.pdf
    28. Oz, E. (2005), “Information Technology Productivity: in Search of a Definite Observation,” Information & Management, 42 (6), 789-798.
    29. Rayport, J. F. and Sviokla, J. J. (1995), “Exploiting the Virtual Value Chain,” Harvard Business Review, 73 (6), 75-85.
    30. Szuprowicz, B. (1998), Extranet and Intranet: E-Commerce Business Strategies for the Future. Charleston, SC: Computer Technology Research Corp.
    31. Tapscott, D. (1996), The Digital Economy: Promise and Peril in the Age of Networked Intelligence. New York: McGraw-Hill.
    32. Vise, D. A. and Malseed, M. (2005), The Google Story. London: Macmillan.
    33. Vlosky, R. P. (1999), “E-Business in the Forest Products Industry,” Forest Products Journal, 49 (10), 12-21.
    34. Von Versen, K. (1998), “The Three Commercial Functions of Internet,” Electronic Markets, 8 (4), 25-29.
    35. Yoffie, D. B. and Kwak, M. (2006), “With Friends Like These - The Art of Managing Complementors,” Harvard Business Review, 84 (9), 88-98.
    Description: 碩士
    國立政治大學
    企業管理研究所
    94355062
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094355062
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2326View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback