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    Title: 部落格行銷與顧客關係之研究
    A Study of Blog Marketing and Customer Relationship
    Authors: 蔡沛成
    Tsai, Pei-Chen
    Contributors: 祝鳳岡
    蔡沛成
    Tsai, Pei-Chen
    Keywords: 部落格
    關係行銷
    網路行銷
    blog
    relationship marketing
    internet marketing
    Date: 2006
    Issue Date: 2009-09-11 16:14:22 (UTC+8)
    Abstract: 本研究之研究目的在於瞭解目前部落格行銷的特性與人口統計變項及代言人偏好間的關聯性，並研究部落格行銷特性與顧客關係導向的顧客關係利益與顧客關係品質間的相關性，驗證結論部落格行銷特性在【小s性感媽咪日記】是否能得到實證上支持與部落格行銷人口統計變項及代言人偏好的相關調查。本研究對經營行銷部落格提出以下三點建議：一、繼續使用、永續經營。二、設法增加訂閱人數。三、建立使用者資料庫。
    The absence of the empirical study of the importance and the correlation of blog marketing and the customer relationship aroused the practice of the research.
    Blog marketing attributes: abundant information, customized content, interaction and user friendly surface affect the scales of the customer relationship benefits and qualities profoundly.
    Managing to take the full advantages of the blog marketing, manager should use and update the blog constantly, trying to make the subscriber as mush as possible and finally end up with the set up of the user database, keep tracking of the blogger.
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    Description: 碩士
    國立政治大學
    廣告研究所
    93452008
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0934520081
    Data Type: thesis
    Appears in Collections:[Department of Advertising] Theses

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