政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/27269

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113392/144379 (79%)
Visitors : 51228584 Online Users : 898

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/27269

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/27269

Title:	行動商務創新採用與企業經營績效之相關研究
Authors:	湯宗泰;劉文良;湯宗益
Date:	2006-03
Issue Date:	2009-01-17 16:26:27 (UTC+8)
Abstract:	本研究的目的係探討台灣企業發展行動商務應用的情況，並進一步檢測行動商務應用創新採用程度與企業經營績效間的關係。調查樣本包括為製造業、服務業及金融業共710家，有效問卷114份，回收率為16.1%，進一步檢測三個假設。結果顯示，B2C、B2B行動商務應用創新採用程度可正面預測企業經營績效的提升。但是各構面特性並不是所有變項皆能明顯地預測企業經營績效的提升。在B2C行動商務應用創新採用程度方面，可優先實施收發電子郵件、行動銀行與行動購物的應用項目；在B2B行動商務應用創新採用程度方面，可優先實施行動企業資源規劃、行動供應鏈管理、行動業務與行動企業入口網站的應用項目。 This paper examines the effects of adoption of mCommerce applications on business performance in Taiwan. A questionnaire was developed and distributed to 710 business corporations in manufacturing, service and financial industries. 114 usable responses were received for a 16.1% response rate. Three hypotheses were tested. Results showed that there were relationships between B2C, and B2B adoption of mCommerce applications and business performance. Further analyses indicate that (1) corporations could increase business performance when they diffuse emails, mobile banking, and mobile shopping of B2C mCommerce applications: (2) corporations could increase business performance when they diffuse mobile ERP, mobile SCM, mobile services and mobile EIP of B2B mCommerce applications.
Relation:	電子商務學報, 8(1), 1-24
Data Type:	article
Appears in Collections:	[Department of MIS] Periodical Articles

Files in This Item:

File	Description	Size	Format
124.pdf		11498Kb	Adobe PDF2	968	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...