政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/27028

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51082653 線上人數 : 935

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/27028

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/27028

題名:	The acceptance of women-centric websites
作者:	管郁君 Huang, Eugenia Huang, Cheng-Wei
日期:	2005-07
上傳時間:	2009-01-17 16:03:42 (UTC+8)
摘要:	Cyberspace has shown a growing number of websites that are meant for female visitors. This paper studies the acceptance of the appearance of such gender-specific service based on an extended Technology Acceptance Model (TAM). In other words, this is a study of TAM as affected by women-centric sites. An online questionnaire survey of Internet users who have visited women-centric sites was conducted. Six factors were extracted from the design features of women-centric websites, forming 3C30 constructs: context, content, community, orderliness, originality, and outreach. It is concluded that context, content, community, and orderliness are the four key factors that affect users` perceptions on the sites. The originality of themes and the outreach of service, however, present no significant benefit to forming positive perceptions. The results further show that TAM and the extended TAM are subject to modification in the women-centric context. Perceived usefulness no longer contributes to the intention to visit. Furthermore, perceived ease of use is less important compared to perceived usefulness and perceived playfulness. This is distinctively so for the male visitors, as the path between perceived ease of use and the attitude toward women-centric sites is statistically insignificant.
關聯:	The Journal of Computer Information Systems, 45(4),75-83
資料類型:	article
顯示於類別:	[資訊管理學系] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
96-link.pdf		38Kb	Adobe PDF2	1684	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

資料載入中.....