政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/26992

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113648/144635 (79%)
Visitors : 51580740 Online Users : 1001

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/26992

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/26992

Title:	Is revamping your website worthwhile?
Authors:	管郁君 Huang,Eugenia Y.
Keywords:	Worldwide web;Quality;Control systems;Research work
Date:	2005
Issue Date:	2009-01-17 16:00:23 (UTC+8)
Abstract:	Purpose– The purpose of this paper is to study how web site quality affects traffic performance. Design/methodology/approach– An experimental design is employed to study how web quality affects traffic performance. A revamping of the experimental web site was used as the treatment, targeting visitors` perceived quality of the web site. Four traffic performance measures, page: views, visitor count, daily registrations, and average duration are tracked, and t‐tests are performed on pre‐treatment and post‐treatment data. Findings– The analysis shows very positive responses among members; visitor count, page views and average duration increased for opt‐in and opt‐out members. For visitor count, even non‐members showed increases. However, daily registration, which measures how many non‐members become members each day, did not change. Non‐members visited more, but neither viewed more pages, nor stayed longer. Average duration is identified as the key factor for discerning visitor groups.
Relation:	Industrial Management & Data Systems, 105(6),737-751
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1108/02635570510606978
DOI:	10.1108/02635570510606978
Appears in Collections:	[資訊管理學系] 期刊論文

Files in This Item:

File	Description	Size	Format
90.pdf		224Kb	Adobe PDF2	1503	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...