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政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/26199

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/26199

Title:	應用部落格來改善客戶服務
Authors:	楊亨利;劉季綸
Date:	2005-09
Issue Date:	2009-01-16 11:05:30 (UTC+8)
Abstract:	良好的客戶服務,不僅是客戶服務部門的責任,更需要各部門的協同合作。該研究試圖以目前流行于個人使用的部落格為溝通工具,并從語言行動觀點來強化部落格在協同工作上的功能,希望能改善企業的客戶服務,進而提升關系行銷。 Blog, as a communication tool among customers, customer service and other company departments, is researched. From the language-action perspective, blog has been applied to enhance the cooperation functions to improve customer services and relationship marketing.
Relation:	（中國）管理學報, 2005(S2), 227-229
Data Type:	article
Appears in Collections:	[Department of MIS] Periodical Articles

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