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    最後更新時間: 2025-03-07 12:23


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    日期題名作者
    2018-01 The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information 別蓮蒂; Bei, Lien-Ti*; Cheng, Li-Keng
    2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
    2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
    2017-12 From teams’ transactive memory system perspective to examine the relationship between group affect tone and team creativity Huang, Chiung Yi; 黃家齊; Huang, Jia Chi
    2017-08 Digital Self and Personalized Ads on Social Network Sites 朴星俊; Park, Sungjun (Steven); Yoon, Yuri; Hyun, Yong J.
    2017-07 To Gamble Or Not To Gamble: Effect Of Price Discount On Consumer Behavior. 曾威智; Tseng, Wei-Chih; Lou, Yung-Chien; Tsai, Pei-Chun
    2017-06 主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響 別蓮蒂; 成力庚
    2017-06 以自發性導引法再探虛擬世界中的沉浸體驗 別蓮蒂; 黃增隆; 樓永堅
    2017-06 以眼動注視反應探討品牌識別標誌之美感判斷歷程 別蓮蒂; 蔡介立; 楊偉顥; 游婉雲
    2017-01 Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary`s Perspective 邱志聖; Lin, Chih-Wei; Chiou, Jyh-Shen; Liu, Yenp-Hung

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