政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/17750

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政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/17750

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17750

Title:	競選文宣新媒介-台灣政治性資訊網路現況研究(1995)
Other Titles:	The Use of New Media in Campaigns: A Study of Taiwan`s Current Political Information Networks(1995)
Authors:	莊伯仲;鄭自隆
Date:	1995
Issue Date:	2008-12-18 17:27:59 (UTC+8)
Abstract:	本研究係對台灣應用於競選傳播的政治性資訊網路（BBS與WWW）的起源、發展與現況作成文獻紀錄，以作為後續研究的參考。此外，亦針對利用政治性資訊網路進行競選傳播時，所遭遇之網路環境、定位、行銷、傳播對象、內容設計、資訊更新、系統連線、系統安全、網路毀謗與法令規範等十項問題出討論。
Relation:	廣告學研究, 7, 85-119
Data Type:	article
Appears in Collections:	[Department of Advertising] Periodical Articles

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