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    政大機構典藏 > 傳播學院 > 廣告學系 > 會議論文 >  Item 140.119/17217


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    題名: Crisis Communicative Strategies: Category, Continuum, and Application.
    作者: Huang, Yi-Hui;Lin Y. H.
    黃懿慧
    日期: 2005-05
    上傳時間: 2008-12-18 12:02:04 (UTC+8)
    摘要: The article examines crisis communicative strategies. The purpose of the study is to develop a model which integrates the measures of categories of crisis communicative strategies (CCS), explore the over-arching continuum that represents CCS, and investigate CCS in a Chinese context. A survey of public relations and public affairs managers from Taiwanese companies was conducted to examine actual experiences of handling crises. The findings showed that 5 CCS emerged from the factor analysis. Furthermore, these 5 CCS can be placed in a 2-dimension matrix.
    關聯: Conference Papers -- International Communication Association. 2005 Annual Meeting, New York, NY, p1-44. 46p. 2 Diagrams, 5 Charts.
    資料類型: conference
    顯示於類別:[廣告學系] 會議論文

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