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| Title: | 臺灣企業多角化策略對永續發展投入之影響
The Influence of Taiwanese Companies' Diversification Strategies on ESG Involvement |
| Authors: | 蔡婷如
Tsai, Ting-Ju |
| Contributors: | 郭曉玲
Guo, Shiau-Ling
蔡婷如
Tsai, Ting-Ju |
| Keywords: | 多角化策略
地理多角化
產品多角化
客戶多角化
ESG 投入
Diversification Strategy
Geographic Diversification
Product Diversification
Customer Diversification
ESG Involvement |
| Date: | 2024 |
| Issue Date: | 2025-10-02 11:08:12 (UTC+8) |
| Abstract: | 在全球環境變遷與永續發展議題日益受到關注的背景下，企業面臨如何在有限資源下平衡短期經濟效益與長期永續目標的挑戰。聯合國提出的永續發展目標為企業制定策略提供了長期價值的指引，而 ESG 已成為企業應對內外部壓力的核心工具。企業要如何有效結合 ESG 框架與多角化策略，實現經濟效益與永續目標的雙贏，仍是一個值得深入探討的課題。
本研究聚焦於台灣企業，旨在探討地理、產品與客戶三大多角化策略對企業永續發展投入（ESG表現）的影響。透過分析臺灣經濟新報（TEJ）資料庫中的實證數據，採用Panel Data Regression模型，使用固定效果模型並控制年份和產業固定效應來檢驗多角化策略是否顯著影響企業的ESG投入。
實證結果顯示地理多角化正向顯著影響企業的ESG投入，表明國際市場拓展會促進企業更積極應對多元市場規範與社會責任；產品多角化正向影響企業的ESG投入，顯示企業的資源整合能力與外部環境需求會影響產品多角化對企業ESG的投入；而客戶多角化負向顯著影響企業的ESG投入，表明在降低對單一客戶的依賴的同時，也帶來需求的分散及資源整合的挑戰，進一步削弱企業在ESG投入。以上發現顯示企業需根據不同多角化策略的特性進行精準的資源配置與管理，以在市場拓展與永續發展目標間取得平衡。
本研究不僅豐富了多角化策略與ESG結合領域的學術討論，亦為台灣企業在制定多角化與永續發展相關決策時提供實證依據。同時深化了多角化策略與 ESG 之間的理論探討，也為企業制定差異化的多角化與永續策略提供了實證參考，並為未來在多角化類型與 ESG 投入的研究提供了方向性建議。
In the face of global concerns regarding climate change and sustainable development, enterprises face the challenge of balancing short-term economic returns with long-term sustainability objectives under limited resources. The United Nations’ Sustainable Development Goals (SDGs) provide a strategic framework for corporate strategies, whereas Environmental, Social, and Governance (ESG) criteria have emerged as critical tools for firms to address internal and external pressures. Nevertheless, effectively integrating ESG and diversification strategies to meet both economic and sustainability goals remains a critical area of study.
This study focuses on Taiwanese enterprises and explores the impact of three diversification strategies—geographic, product, and customer diversification—on ESG involvement. Using empirical data from the Taiwan Economic Journal (TEJ) database, the study applies a panel data regression model with fixed effects to assess the significance of diversification strategies on ESG involvement.
The empirical findings reveal that geographic diversification exerts a significantly positive effect on ESG involvement, suggesting that expansion into international markets prompts firms to adopt more proactive sustainability measures due to encountering diverse regulations and social responsibilities. In contrast, product diversification positively relates to ESG involvement, implying that the complexity of resource allocation and external market demands may constrain sustainability efforts. Similarly, customer diversification has a negative and significant impact on ESG involvement, suggesting that while reducing dependence on a single customer base, firms face challenges in managing diversified demand and resource integration, which may weaken ESG involvement. These results underscore the need for precise resource allocation and management tailored to the unique attributes of each diversification strategy, in order to balance market expansion and sustainability objectives.
Overall, this research offers empirical insights for Taiwanese enterprises in strategic decision-making. It also advances theoretical discussions on diversification strategies and ESG involvement, providing practical guidance for differentiated strategies and indicating directions for future research. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
111363061 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111363061 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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