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| Title: | 商業模式、競爭策略及與數位轉型之研究: 以金屬印刷製罐T公司為例
A Study on the Business Model, Competitive Strategy, and Digital Transformation：A Case Study of Metal Tin Can Manufacturing T Company |
| Authors: | 黃士儀
Huang, Shih-I |
| Contributors: | 黃國峯
Huang, Kuo-Feng
黃士儀
Huang, Shih-I |
| Keywords: | 馬口鐵
金屬印刷製罐
商業模式
競爭策略
數位轉型
個案研究
Tinplate
Metal Printing and Can-Making
Business Model
Competitive Strategy
Digital Transformation
Case Study |
| Date: | 2025 |
| Issue Date: | 2025-09-01 14:43:00 (UTC+8) |
| Abstract: | 金屬包裝容器（馬口鐵）是目前包裝食品上不可或缺的食品包裝方法之一，所存在的歷史從1804年法國的Ｎicolas 發明已二百多年歷史。為緩止食品腐敗英國發明了鍍錫鐵皮的焊接技術而為目前金屬馬口鐵罐的罐頭。然而金屬印刷技術從1881年美國Ｒ.Barclay發明至今也已經約150 年歷史。國內由於農產加工出口所需，罐頭食品加工業及食品業、包裝業為使表面印刷美觀而使得金屬印刷業應運而生。
國內從事金屬印刷業者並不多，本研究旨在探討台灣馬口鐵印刷製罐產業的現況與挑戰，並以T公司為個案，深入分析其在競爭策略、商業模式與數位化轉型上的實務運作。隨著全球環保意識提升與品牌客製化需求增加，馬口鐵作為高附加價值包裝材料，其市場潛力逐年擴大。透過文獻回顧、次級資料整理與實地訪談，本研究運用Osterwalder與Pigneur（2010）的業模式九宮格、Porter五力分析、SWOT與價值鏈等工具，分析T公司如何透過智慧製造與ESG策略強化其競爭優勢。研究結果顯示，具備高度彈性生產能力與設計服務導向的中小型製罐企業，若能有效導入自動化與數位化，將在未來全球供應鏈重組中扮演關鍵角色。最終，本研究亦提出建議盼為同樣處於傳統產業中的中小型企業，提供數位轉型與經營優化之可行模式。
Metal Packaging Containers (Tinplate) are currently one of the indispensable methods for food packaging. With a history dating back over 200 years to the invention by Nicolas in France in 1804, this technology has played a vital role in food preservation. To prevent food spoilage, the British invented the tin-plated sheet welding technique, which laid the foundation for modern tinplate cans. Additionally, metal printing technology, invented by R. Barclay in the United States in 1881, also boasts a history of about 150 years.
In Taiwan, the metal printing industry emerged to meet the demands of agricultural product processing for export, as well as the needs of the canned food and food industries, which required aesthetically pleasing surface printing for packaging.
Although the number of domestic companies engaged in metal printing is limited, this study aims to explore the current status and challenges of Taiwan's tinplate printing and can-making industry. Using Company T as a case study, it conducts an in-depth analysis of its competitive strategies, business model, and digital transformation practices.
With the rise of global environmental awareness and increasing demand for brand customization, tinplate, as a high value-added packaging material, continues to expand its market potential year by year. Through literature review, secondary data analysis, and field interviews, this study applies tools such as Osterwalder and Pigneur’s Business Model Canvas, Porter’s Five Forces Analysis, SWOT Analysis, and Value Chain Analysis to examine how Company T enhances its competitive advantage through smart manufacturing and ESG strategies.
The research findings reveal that small and medium-sized can-making enterprises with highly flexible production capabilities and design-oriented services can play a key role in the future restructuring of global supply chains if they successfully implement automation and digitalization.
Finally, this study offers recommendations to provide feasible models for digital transformation and operational optimization for other small and medium-sized enterprises in traditional industries. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
109932437 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109932437 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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