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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/158578
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/158578


    Title: 關於neuromarketing的資管研究選項:概觀及議程
    The IS Research Options in Neuromarketing: An Overview and Agenda
    Authors: 黃歆宇
    Huang, Hsin-Yu
    Contributors: 杜雨儒
    簡士鎰

    Tu, Yu-Ju
    Chien, Shih-Yi

    黃歆宇
    Huang, Hsin-Yu
    Keywords: 資訊系統
    神經科學行銷
    神經科學工具
    文獻回顧
    研究選項
    Information Systems
    Neuromarketing
    Neuroscience tools
    Literature review
    Research options
    Date: 2025
    Issue Date: 2025-08-04 14:27:33 (UTC+8)
    Abstract: 本論文旨在透過文獻回顧,從資訊管理的角度探討神經科學行銷的研究選項,並提升其應用於實務的可行性。
    本研究透過對73篇相關文獻的整理及分析,歸納出五個關鍵研究選項:可檢視的自變數與因變數、可用於解釋變數間因果關係的理論基礎、實驗設計細節、針對不同類型學術來源的投稿建議,及示範如何將研究問題與選定的變項、理論與實證方法進行系統性連結,提供未來研究者可參考的研究規劃方向。
    This study aims to explore research options in neuromarketing from the perspective of information systems (IS), with the goal of enhancing the practical applicability.
    By reviewing and analyzing 73 relevant articles, it summarizes five key research options: (1) potential independent and dependent variables, (2) theoretical foundations for explaining causal relationships among variables, (3) experimental design details, (4) submission strategies tailored to different types of academic outlets, and (5) a demonstration of how research questions can be systematically linked to selected variables, theories, and empirical methods.
    These research options serve as a structured reference for future scholars conducting interdisciplinary research.
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    Description: 碩士
    國立政治大學
    資訊管理學系
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    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0112356036
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