Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/158386
|
| Title: | 台灣是否應該發展電動商用車：以D公司為例
Should Taiwan Develop Electric Commercial Vehicle: Using D Company as Example |
| Authors: | 謝凱紘
Hsieh, Kai-Hung |
| Contributors: | 郭維裕
Kuo, Wei-Yu
謝凱紘
Hsieh, Kai-Hung |
| Keywords: | 電動車
商用車
發展策略
產業分析
Electric vehicle
Internal combustion engine vehicle
Industry analysis |
| Date: | 2025 |
| Issue Date: | 2025-08-04 13:29:42 (UTC+8) |
| Abstract: | 為因應全球氣候協定的要求，各國紛紛制定更嚴格的排放標準，在限制燃油車銷售的同時，也為電動車產業創造了蓬勃發展的契機。隨著時間推移與技術進步，消費者在選購電動車時的選擇日益多元，購車習慣亦大幅改變。由於政策推動與市場需求同步驅動，全球電動車銷量呈現持續攀升的趨勢，且此現象並非區域性個案，而是在全球多個主要經濟體中均有類似的發展軌跡。
在這股浪潮下，台灣也積極與國際接軌，推動相關政策，打造有利於電動車發展的市場環境，使市場上的產品選擇與配套措施日益完善。然而，與各大車廠積極發展電動乘用車的熱潮相比，電動商用車的潛力卻往往被市場所忽視。
事實上，商用車與民眾日常生活息息相關，無論是電商物流的興起，亦或是建築工程的發展，皆仰賴各式商用車進行貨物運輸與作業支援。當「全面電動化」已成為多國政策主軸，商用車勢必也將面臨轉型壓力，其電動化進程勢不可免。
因此，本研究將透過不同面向分析全球與台灣電動化的發展程度與現況，進而評估當前是否應持續推進電動車策略。其次，將透過產業分析深入探討台灣商用車市場的結構與需求，評估其是否具備電動化的契機。最後，將以目前於台灣率先推出並量產電動商用車的D公司為研究對象，分析其策略佈局與執行成果，進一步判斷其引進母公司電動商用車產品的策略是否可行，並提出未來發展建議。此研究不僅期望為D公司提供策略參考，也為台灣電動商用車市場的發展提出前瞻性的見解。
In response to international climate agreements, many countries have introduced stricter emission regulations, limiting the sale of fuel-powered vehicles and accelerating the development of electric vehicles (EVs). With technological advancements and changing consumer habits, EV options have increased significantly, leading to steady growth in global EV sales across major economies.
Taiwan has actively aligned with this trend, resulting in a diverse EV market and improved supporting infrastructure. However, while electric passenger vehicles have gained widespread attention, the potential of electric commercial vehicles remains underexplored.
Commercial vehicles are essential to daily life—from logistics driven by e-commerce to construction activities—yet their electrification is often overlooked. As full electrification becomes a national priority, commercial vehicles will inevitably face similar transformation.
This study aims to assess the current state of global and local EV development, evaluate the suitability of Taiwan’s commercial vehicle market for electrification, and analyze the strategy of Company D—the first to launch and mass-produce electric commercial vehicles in Taiwan. The goal is to determine whether importing EVs from its parent company is a viable strategy and to provide forward-looking recommendations for both Company D and the broader market. |
| Reference: | 何聖堯，2025，「2024年度臺灣汽車市場銷售報告：小型/中型商用車級距Top 10」，U-CAR新聞：https://news.u-car.com.tw/news/article/82470 。2025/01/21。
吳家羚，2024，「驅動未來：電動車市場的增長與趨勢」，富邦信用卡電子報：https://www.credit.com.tw/newcreditonline/Epaper/ThemeContent.aspx?sn=184&unit=594 。2024/08/13。
邱冠慈，2025，「臺灣2024年電動車市場現況及發展趨勢」，財團法人車輛研究測試中心：https://www.artc.org.tw/tw/knowledge/articles/13790 。2025/02/13。
張旭，2025，「2024年度臺灣汽車市場銷售報告：電動車Top 10」，U-CAR新聞：https://news.u-car.com.tw/news/article/82481 。2025/01/13。
蕭水來、林昆平、陳明勇，2012，各國電動車交直流充電架構之探討（台北：經濟部標準檢驗局）。
曹佳榮，2025，「台灣冷鏈技術崛起 2025亞太智慧物流展秀最新科技應用」，經濟日報：https://money.udn.com/ 。2025/03/13。
經濟部，2023，2024年電動物流車補助計畫：https://www.moea.gov.tw/ 。
經濟部，2024，2024年電動車補助計畫：https://www.moea.gov.tw/ 。
國家發展委員會，2022，臺灣2050淨零排放路徑：https://www.ndc.gov.tw/ 。
交通部，2023，汽車排放標準修訂草案：https://www.motc.gov.tw/ 。
交通部公路局，2024，2024年車輛標牌統計：https://www.thb.gov.tw/ 。
中華民國交通部，2024，道路交通安全規則: https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=K0040013 。2024/09/30。
台達電子，2024，電動車快充與電控技術白皮書。（企業內部文件）
鴻海科技集團，2024，BMS（電池管理系統）技術簡介。（企業內部文件）
Adomaitis, N. 2025. “Nearly all new cars sold in Norway in 2024 were fully electric,” Reuters: https://www.reuters.com/business/autos-transportation/norway-nearly-all-new-cars-sold-2024-were-fully-electric-2025-01-02/ (Retrieved January 2, 2025).
Carlier, M. 2023. “Electric vehicle consumers worldwide,” Statista: https://www.statista.com/topics/9971/electric-vehicle-consumers-worldwide/#topFacts (Retrieved December 18, 2023).
Chang, A. 2023. “2022 mid- and heavy-duty commercial vehicle registration analysis (part 1): leadership change and market dynamics,” ChatCV: https://www.chatcv.com.tw/web/news/news.jsp?dm_id=DM1693220136732&np_id=NP1697552376600&npage=12 (Retrieved January 31, 2023).
Chang, J. 2024. “2023 mid- and heavy-duty commercial vehicle registration analysis (part 1),” ChatCV: https://www.chatcv.com.tw/web/news/news.jsp?dm_id=DM1693220136732&np_id=NP1706229183885&npage=9 (Retrieved January 26, 2024).
Chen, K. 2024. “Taiwan’s first pure electric light truck FUSO eCanter launched, adopted by three companies,” TechNews: https://technews.tw/2024/06/06/fuso-ecanter-launch-taiwan/ (Retrieved June 6, 2024).
Daimler Truck. 2019. Daimler trucks & buses: E-mobility group: https://www.daimlertruck.com/en/innovation/e-mobility (Retrieved June 5, 2025).
Daimler Truck. 2020. Daimler trucks annual report 2020: https://www.daimlertruck.com/en/investors/annual-reports (Retrieved June 5, 2025).
Daimler Truck & Toyota Motor. 2023. “Mitsubishi Fuso and Hino to merge,” Daimler Truck: https://www.daimlertruck.com/en/newsroom/press-releases/merger-fuso-hino (Retrieved June 5, 2025).
European Commission. 2023. “The European Green Deal: Striving to be the first climate-neutral continent,” European Commission: https://ec.europa.eu/info/strategy/priorities-2019-2024/european-green-deal_en (Retrieved June 5, 2025).
EV Volumes. 2025. “What are the global EV market’s most successful brands?,” Autovista24: https://autovista24.autovistagroup.com/news/what-are-the-global-ev-markets-most-successful-brands/ (Retrieved February 17, 2025).
Gratton, P. 2024. “Porter’s five forces explained and how to use the model,” Investopedia: https://www.investopedia.com/terms/p/porter.asp (Retrieved June 18, 2024).
Gül, T. 2024. “The global EV outlook,” International Energy Agency: https://www.iea.org/reports/global-ev-outlook-2024 (Retrieved June 5, 2025).
IntechOpen. 2023. Electric vehicle promotion policy in Taiwan: https://www.intechopen.com/chapters/electric-vehicle-promotion (Retrieved June 5, 2025).
Kantar. 2023. “Understanding consumer attitudes towards electric vehicles,” Kantar: https://www.kantar.com/north-america/inspiration/research-services/understanding-consumer-attitudes-towards-electric-vehicles-pf (Retrieved May 3, 2023).
Kenton, W. 2024. “How to perform a SWOT analysis,” Investopedia: https://www.investopedia.com/terms/s/swot.asp#toc-components-of-swot-analysis (Retrieved June 29, 2024).
Kenton, W. 2025. “What is PEST analysis? Its applications and uses in business,” Investopedia: https://www.investopedia.com/terms/p/pest-analysis.asp (Retrieved February 26, 2025).
MFTBC. 2021. FUSO market leadership in Taiwan 2020: https://www.mitsubishi-fuso.com/en/news/taiwan-market-2020 (Retrieved June 5, 2025).
Mitsubishi Fuso. 2023. EVOLUTION plan for 2039: https://www.mitsubishi-fuso.com/en/news/evolution-plan (Retrieved June 5, 2025).
Rakuten Insight. 2024. “Main factors deterring consumers from purchasing an electric car in Taiwan as of June 2019,” Statista: https://www.statista.com/statistics/1028688/taiwan-main-obstacles-for-purchasing-an-electric-car/ (Retrieved June 5, 2025).
Sheldon, T. L., Dua, R., & Alharbi, O. A. 2023. “Electric vehicle subsidies: Time to accelerate or pump the brakes?,” Energy Policy, vol. 177, pp. 113456. https://doi.org/10.1016/j.enpol.2023.113456 (Retrieved June 5, 2025).
United Nations. 2015. Paris Agreement: https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement (Retrieved June 5, 2025).
Volvo Trucks Taiwan. 2023. FM electric deliveries 2023: https://www.volvotrucks.tw/ (Retrieved June 5, 2025). |
| Description: | 碩士
國立政治大學
國際金融碩士學位學程
112ZB1071 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112ZB1071 |
| Data Type: | thesis |
| Appears in Collections: | [國際金融碩士學位學程] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 107101.pdf | | 1770Kb | Adobe PDF | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
