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| Title: | 法律服務在商業活動中的功能轉型與價值提升：結合 「願景-策略-行動」 模式、行為理論與行銷4C理論 的跨產業訪談研究
The Functional Transformation and Value Enhancement of Legal Services in Business Activities: A Cross-Industry Interview Study Integrating the Vision-Strategy-Action Model, Behavioral Theory, and the Marketing 4C Framework |
| Authors: | 王雪娟
Wang, Shiue-Chuan |
| Contributors: | 周冠男
梁嘉紋
Chou, Robin K.
Liang, Jia-Wen
王雪娟
Wang, Shiue-Chuan |
| Keywords: | 法律服務
策略角色
願景–策略–行動模式
行為理論
行銷4C
商業價值
Legal Services
Strategic Role
Vision–Strategy–Action Model
Behavioral Theory
Marketing 4C
Business Model Canvas |
| Date: | 2025 |
| Issue Date: | 2025-08-04 13:03:33 (UTC+8) |
| Abstract: | 隨著公司營運風險不斷提升，法律服務於公司中的角色亦從事後因應的「防火牆」逐步轉型為具備策略潛力的管理資源。然而，多數公司對法律服務的功能與介入時機尚存認知落差，導致其價值無法有效發揮。為探究法律服務如何轉化為公司競爭優勢之關鍵資產，本研究採質性訪談法，針對九大產業（醫藥生技、科技、金融、營造、貿易工程、百貨零售、餐飲、電信與文教）之公司高階主管進行深度訪談，蒐集其對法律服務功能、使用行為與制度設計之實務觀察。研究結合「願景–策略–行動」模式、行為理論與行銷4C模型，建構一套橫跨組織結構、使用行為與顧客價值的法律服務分析架構。研究結果指出，雖多數公司已意識法律部門具備策略潛能，但在制度整合、信任機制與服務介面等層面仍存在障礙，影響法律服務的實質效能。本研究建議公司應透過制度建構、部門整合與文化形塑，強化法律資源與營運流程之連結，進而使法律服務由風險控制工具轉化為具策略導向之價值共創資產。研究成果可提供公司優化法律服務導入策略之實務依據，亦有助於法律專業人員重塑其在公司治理中的定位。
As corporate operational risks continue to escalate, the role of legal services has gradually shifted from a reactive "firewall" to a strategic management resource. However, many companies still hold a limited understanding of legal services’ functions and intervention timing, leading to underutilization of their potential value. This study aims to explore how legal services can be transformed into a source of competitive advantage. Using a qualitative interview approach, this research collected practical insights from senior executives across nine industries—including pharmaceuticals, technology, finance, construction, trading and engineering, retail, food and beverage, telecommunications, and education—regarding their perceptions, usage behaviors, and internal systems related to legal services. The study integrates the Vision–Strategy–Action model, behavioral theory, and the marketing 4C framework to develop a comprehensive analytical model spanning organizational structure, user behavior, and customer value. Results indicate that although most companies acknowledge the strategic potential of legal departments, functional effectiveness remains constrained by system integration, trust mechanisms, and service interfaces. This study recommends that companies strengthen legal-service alignment with business processes through institutional design, cross-functional collaboration, and cultural embedding. Legal services, thus repositioned, can evolve from risk control tools into strategic, value co-creation assets. The findings provide practical guidance for optimizing legal service implementation and help legal professionals redefine their strategic role in corporate governance. |
| Reference: | 一、 中文文獻
1. ISO 31000 Risk Management-Principles and guidelines。 風險管理—原則與指導綱要。經濟部標準檢驗局。
（chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.bsmi.gov.tw/bsmiGIP/wSite/public/Data/f1461570545959.pdf）
2. Kaplan, R. S., & Norton, D. P.（1996）。平衡計分卡：從策略到執行（黃啟聖、張敏譯）。台北：天下雜誌。（原著出版於1996年）
3. The IIA’S Three Lines Model（An update of the Three Lines of Defense）。國際內部稽核協會三道模型（洪良明翻譯 / 張信一複核）。中華民國內部稽核協會。
（chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.theiia.org/globalassets/documents/resources/the-iias-three-lines-model-an-update-of-the-three-lines-of-defense-july-2020/three-lines-model-updated-chinese-traditional.pdf）
4. 何壬雄（2010）。策略執行管理：理論與實務。台北：前程文化。
5. 林金定、嚴嘉楓、陳美花（2005），質性研究方法：訪談模式與實施步驟分析。《身心障礙研究》，3，25–40。
6. 邱志聖（2020）。策略行銷分析：架構與實務應用（5版）。台北市：智勝文化事業有限公司。
7. 施茂林 、宋明哲 、宋峻杰 、陳維鈞（2023）。法律風險管理：理論與案例。台北市：五南圖書出版公司。
8. 陳婉箐（2020）。用統計看法律產業的發展──突破律師市場飽和迷思開闢新藍海。《在野法潮》，46，16–25。
二、英文文獻
1. Grönroos, C. （1994）. From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Management Decision, 32（2）, 4–20. （https://doi.org/10.1108/00251749410054774）
2. Hrebiniak, L. G. （2005）. Making strategy work: Leading effective execution and change. Wharton School Publishing.
3. Kaplan, R. S., & Norton, D. P. （1996）. The balanced scorecard: Translating strategy into action. Harvard Business School Press.
4. Kotler, P., & Keller, K. L. （2016）. Marketing management （15th ed.）. Pearson Education.
5. Payne, A., & Frow, P. （2005）. A strategic framework for customer relationship management. Journal of Marketing, 69（4）, 167–176. （https://doi.org/10.1509/jmkg.2005.69.4.167） |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
112932106 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112932106 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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