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| Title: | 企業引領競合的管理能力之研究
Management Capabilities of Navigating Coopetition |
| Authors: | 林秋炭
Lin, Chiu-Tan |
| Contributors: | 彭朱如
Peng, Tzu-Ju
林秋炭
Lin, Chiu-Tan |
| Keywords: | 競合策略
競合機制
競合能力
競合的管理能力
Coopetition Strategy
Coopetition Mechanisms
Coopetition Capability
Management Capabilities of Coopetition |
| Date: | 2025 |
| Issue Date: | 2025-07-01 15:08:03 (UTC+8) |
| Abstract: | 選擇與競爭對手合作，這個看似不完全理性與困難的決策，在各個產業及跨國企業間的實務案例屢見不鮮，競合的樣態亦呈現非常的多元。企業同時追求競爭與合作，本質上容易產生邏輯衝突和矛盾，處理競合的同時性又會涉及平衡競爭與合作，並維持兩者在適當強度的挑戰。如何透過競合夥伴之間的互動來處理這些困境，被認為是執行競合的關鍵要素，也是產生積極正向競合結果的關鍵差異。競合相關的研究主張，競合本質上是風險密集的，可能佔用了企業大量的資源，因此專注於一些精心挑選的競爭對手，並妥善管理，將會帶來更成功的結果。本研究依據四個對偶企業的競合分析結果，發現焦點企業透過識別(Identifying)競合緊張關係的強度、設計(Designing)競合機制及部署資源、執行(Executing)行動及評估結果、調節(Attuning)緊張強度、重新界定競合範疇(Scoping)，五個組織的常規慣例(IDEAS)來引領競合關係的發展，並調節由行動與回應而產生的緊張關係。本研究延伸過去對競合能力的研究觀點，由企業層級來詮釋競合的管理能力，所提出之研究發現與命題，有助於實務上積極參與競合的企業，作為採取行動與決策之重要參考。
To cooperate with competitors, a seemingly irrational and difficult decision, is prevalent in practice across various industries and multinational companies. And the forms of competition and cooperation are also very diverse. When firms pursue both competition and cooperation, it is inherently prone to logical conflicts and contradictions. Dealing with the simultaneity of competition and cooperation involves the challenge of balancing competition and cooperation and maintaining the two at an appropriate intensity. How to handle these dilemmas through interactions between coopetition partners is considered an essential factor in executing coopetition and generating positive outcome in navigating coopetition. Researches on coopetition argue that coopetition is inherently risk-intensive and can tie up a large portion of a firm’s resources; hence focusing on a few meticulously selected competitors and managing them properly will lead to achieving positive outcomes. Based on the results of the coopetition analysis of four dyadic cases, this study found that the focal firm navigated the development of coopetition relationship and managed the tension caused by actions and responses through five organizational routines (IDEAS): Identifying the intensity of competitive and cooperative tensions, Designing coopetition mechanisms and deploying resources, Executing actions and aligning value creation, Attuning the tensions, intent, resources and actions, and Scoping the coopetition. This study further extends the perspectives formed by prior researches on coopetition capabilities and interprets management capabilities of navigating coopetition at the firm level. The proposed research findings and propositions of this study will be an important reference for firms that proactively participate in coopetition to take actions and make decisions. |
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網際網路：
1. HKEPC，談MSI未來發展，創辦人暨副總經理盧琪隆專訪https://www.hkepc.com/1924/%E8%AB%87MSI%E6%9C%AA%E4%BE%86%E7%99%BC%E5%B1%95_%E5%89%B5%E8%BE%A6%E4%BA%BA%E6%9A%A8%E5%89%AF%E7%B8%BD%E7%B6%93%E7%90%86%E7%9B%A7%E7%90%AA%E9%9A%86%E5%B0%88%E8%A8%AA 擷取時間：2024年7月25日。
2. PT. SAT NUSAPERSADA Tbk annual & financial report. https://www.satnusa.com/annual-and-financial-report 擷取日期：2024年9月22日。
3. SEED台灣實瞳隱形眼鏡及日本SEED官網，http://www.seed-taiwan.com/; https://www.seed.co.jp/en/company/ir/ 擷取日期：2024年6月16日。
4. 公開資訊觀測站https://mops.twse.com.tw/mops/web/index 晶碩、晶華光學、金可國際、視陽光學公司年報。
5. 公開資訊觀測站https://mops.twse.com.tw/mops/web/index 華碩電腦各年度年報。
6. 公開資訊觀測站https://mops.twse.com.tw/mops/web/index 微星科技各年度年報。
7. 今周刊，2009年2月5日，二線搶一線 微星挑戰全球前十大 https://www.businesstoday.com.tw/article/category/80394/post/200902050041/ 擷取時間：2024年7月25日。
8. 今周刊，2012年814期，和碩卡位隱形眼鏡 童子賢圖什麼？https://www.businesstoday.com.tw/article/category/183015/post/201207260037/ 擷取日期：2021年9月4日。
9. 自由時報，2023年11月24日，致力打造舒視圈 晶碩「眼球研究院」要你舒適成隱！https://market.ltn.com.tw/article/15323 擷取日期：2023年12月24日。
10. 商周出版，2019年10月7日，微軟重返手機戰場，竟拿死對頭Android打頭陣！雙螢幕新機背後，它在想什麼？ https://www.businessweekly.com.tw/international/blog/3000387 擷取日期：2023年12月24日。
11. 財訊快報，2018年9月28日，日本隱形眼鏡大廠SEED強攻海外，委外代工量續增，精華、晶碩受惠大，擷取日期：2024年6月16日。https://tw.stock.yahoo.com/news/%E5%80%8B%E8%82%A1-%E6%97%A5%E6%9C%AC%E9%9A%B1%E5%BD%A2%E7%9C%BC%E9%8F%A1%E5%A4%A7%E5%BB%A0seed%E5%BC%B7%E6%94%BB%E6%B5%B7%E5%A4%96-%E5%A7%94%E5%A4%96%E4%BB%A3%E5%B7%A5%E9%87%8F%E7%BA%8C%E5%A2%9E-%E7%B2%BE%E8%8F%AF-%E6%99%B6%E7%A2%A9%E5%8F%97%E6%83%A0%E5%A4%A7-051255619.html
12. 財訊，2023年11月23日，晶碩眼球研究院秀實力 殺手級產品瞄準美國大廠代工訂單https://www.wealth.com.tw/articles/edd61579-ca37-4179-85c0-0e2a05e6cc2f 擷取日期：2023年12月24日。
13. 痞客邦，2007年6月5日，戴爾(DELL)電腦主要代工廠名單https://tsaiyingjiun.pixnet.net/blog/post/11528808擷取時間2024年9月17日。
14. 晶碩公司網頁投資人關係，晶碩上市前業績發表會。https://www.pegavision.com/tw/investor3_page03.php擷取日期：2021年8月1日。
15. 經理人，2016年1月22日，市場太競爭，二線廠商怎麼殺出血路？微星科技靠這件事站上世界舞台https://www.managertoday.com.tw/columns/view/51947? 擷取時間：2024年7月25日。
16. 精實新聞，2010年2月26日，微星品牌、代工衝突加劇，然分家非解決之道https://www.moneydj.com/kmdj/news/newsviewer.aspx?a=65bb35c5-2d9d-4cb6-8e27-7cbc5911a25f 擷取時間：2024年7月25日。
17. 數位時代，2002年3月1日，我看麥可‧戴爾與他的8個台灣親密戀人https://www.bnext.com.tw/article/7381/BN-ARTICLE-7381?%20Jun%2005%20Tue%202007%2012:47 擷取時間2024年9月17日。
18. 數位時代，2021年6月7日，微星紅龍圖騰閃耀電競殿堂！吃下2成市占，它如何躍升全球第一線品牌？https://www.bnext.com.tw/article/63166/msi-gaming-notebook-june 擷取時間：2024年7月25日。
19. 鏡週刊，2019年10月23日，電競A咖微星開拓新藍海 電競螢幕、伺服器業績表現佳https://www.mirrormedia.mg/story/20191023fin018 擷取時間：2024年7月25日。 |
| Description: | 博士
國立政治大學
企業管理學系
107355503 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107355503 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理學系] 學位論文
|
Files in This Item:
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Size | Format | |
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| 550301.pdf | | 3655Kb | Adobe PDF | 0 | View/Open |
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