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| Title: | Z世代的投資行為與策略分析
Analysis on Generation Z’s Investment Behaviors and Strategies |
| Authors: | 謝佳芸
Hsieh, Jia-Yun |
| Contributors: | 蔡政憲
Jason Tsai
謝佳芸
Hsieh, Jia-Yun |
| Keywords: | Z世代
投資者
訪談
Gen Z
investors
interview |
| Date: | 2025 |
| Issue Date: | 2025-07-01 14:59:46 (UTC+8) |
| Abstract: | 在這個經濟動盪、數位顛覆和地緣政治不確定性盛行的時代，Z世代正逐漸成為一個獨特且具影響力的投資者群體。本論文透過對13位來自不同職業、收入和教育背景的參與者進行質性訪談，探討了台灣Z世代的投資行為。研究結果表明，Z世代的財務決策不僅受到宏觀經濟因素，例如通貨膨脹、住房負擔能力和貿易政策風險的影響，還受到其數位成長經驗、行為偏好和財務自主意願的影響。性別、產業背景和收入水準進一步影響投資組合的組成、調整頻率和資訊信任。本研究透過提供及時且基於具體情境的洞察，深入了解台灣Z世代投資者的動機和策略，為行為金融學和代際投資領域的文獻做出了貢獻。
In an era defined by economic volatility, digital disruption, and geopolitical uncertainty, Generation Z is emerging as a distinct and influential class of investors. This thesis explores the investment behaviors of Taiwanese Gen Z individuals through qualitative interviews with 13 participants from diverse occupational, income, and educational backgrounds. Findings reveal that Gen Z’s financial decisions are shaped not only by macroeconomic forces—such as inflation, housing unaffordability, and trade policy risks—but also by their digital upbringing, behavioral preferences, and desire for financial autonomy. Gender, industry background, and income level further influence portfolio composition, adjustment frequency, and information trust. This study contributes to the literature on behavioral finance and generational investing by providing timely, context-specific insights into the motivations and strategies of Gen Z investors in Taiwan. |
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Bloomberg. 2025. Taiwan Retail Investors Buy Record Amounts of US Assets.
https://www.bloomberg.com/news/articles/2025-01-24/taiwan-retail-investors-buy-record-amounts-of-us-assets-in-2024. Accessed Mar. 30, 2025.
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
112933026 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112933026 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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