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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/157511


    Title: 消費者抵制的效果剖析—抵制成本與產品可見度
    The Anatomy of Boycott Effects: Cost of Participation and Vi Sibility of Consumption
    Authors: 胡偉民
    Contributors: 財政系
    Date: 2018-10
    Issue Date: 2025-06-24 13:31:31 (UTC+8)
    Abstract: 本計畫擬藉2012 年的釣魚台島事件引發的中國消費者抵制，檢驗John and Klein (2003)所提出的消費者參與抵制動機的兩個假說:參與成本與產品可見度。為檢驗參與成本對抵制效果的影響，本計畫擬使用中國汽車市場乘用車、商用車的新車登錄數據，並採用BLP(1995)方法估計各省各乘用車款的價格彈性作為成本的替代變數，並在使用DID 方法取得各汽車車款在抵制期間所受的影響後，檢驗替代彈性與抵制效果間的關聯以及檢驗乘用車與商用車在抵制期間的銷售變化差異。本計畫預期汽車銷售的交叉彈性與抵制效果間呈現顯著的正相關，且抵制前、後交叉彈性會有顯著的正向變化。為檢驗產品可見度對抵制效果的影響，由於日用照護商品(例如洗髮乳，洗面乳)的消費可見度較低，本計畫擬取得該商品在相關時間、相關市場的資料，並使用DID 估計方法對比汽車與日用照護商品在抵制期間的銷售效果差異。本計畫預期日用商品在抵制期間的銷售變化會小於汽車商品在相關期間的銷售變化，而此結論能提供予相關政府與業者，作為類似事件發生時，規劃因應策略的參考。
    With the consumer boycott triggered by the Diaoyutai incident of 2012, this project intends to test two of the hypothesis proposed by John and Klein (2003): the cost of participation and the visibility of consuming the product. To examine the effect of participation costs on boycotting, in the project, we use the new car registration data for passenger cars and business‐used vehicles in China's auto market and adopt the BLP (1995) method to estimate the price‐ and cross‐price‐elasticity of passenger cars in each province as a proxy for cost to participate boycott. After obtaining the impact of boycott of passenger cars and business‐used vehicle through DID method we analyze the correlation between cross‐price elasticities and the boycott effects, and the difference of the impact between sales of passenger cars and business‐used vehicles during the boycotts. As a result, we expect a significant positive correlation between the cross‐price‐elasticity of Japanese car sales and the effects of boycott, and a significant positive change in the cross‐price‐elasticity before and after the incidence. To Analyze the effect of product visibility on the boycott, the project sought to obtain information on the daily care products (e.g. shampoo and facial cleanser) for the relevant periods of boycott, and adopt DID Method to compare the difference in effects of sales of vehicles and the daily care products during the boycott periods. We expect the impacts of sales of the daily care products to be less than that of the motor vehicles goods during the boycotts. Through this project, we can provide practical insights to the government and relevant business owners to establish strategy of respond to incidents like boycotts.
    Relation: 科技部, MOST106-2410-H004-009, 106.08-107.07
    Data Type: report
    Appears in Collections:[財政學系] 國科會研究計畫

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