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| Title: | 企業永續演進模式：從被動回應到策略聚焦
From Passive Response to Strategic Focus: The Evolution of Corporate Sustainability |
| Authors: | 吳澤欣
Wu, Tzer-Shin |
| Contributors: | 蘇威傑
于卓民
Su, Wei-Chieh
Yu, Chwo-Ming
吳澤欣
Wu, Tzer-Shin |
| Keywords: | 企業永續
永續轉型
策略聚焦
價值創造
永續參數化
設計思維
Corporate Sustainability
Sustainability Transformation
Strategic Focus
Value Creation
Sustainability Parameterization
Design Thinking |
| Date: | 2025 |
| Issue Date: | 2025-04-01 11:51:44 (UTC+8) |
| Abstract: | 本研究探討企業推動企業永續的動態轉型過程，透過單一個案研究法與參與式研究法，深入分析國際品牌電腦公司二十年來的企業永續轉型歷程。
研究發現個案企業永續策略經歷四個階段的轉變：永續壓力內部化、永續內部制度化、永續制度策略化，以及永續影響外擴化。永續轉型階段充分展現出企業永續策略並非如文獻指出是前定的靜態決策，而是存在動態調整的過程。研究也發現成功的永續轉型需要五個關鍵要素：高層承諾與策略定位、系統化管理機制、整合性執行方案、創新驅動發展思維，以及動態平衡的管理智慧。
本研究提出永續參數化的創新觀點，指出卓越企業的永續策略應將永續納入產品開發與營運決策的關鍵參數之一，而非將其視為凌駕所有參數之上。這些研究發現不僅豐富企業永續的理論框架，也為企業推動永續轉型提供實務指引，協助企業在追求永續目標的同時，亦能將其轉化為差異化競爭優勢。
This research investigates the dynamic transformation process of corporate sustainability, using a single case study method and participatory research approach to analyze a twenty-year corporate sustainability transformation journey of an international brand computer company.
The research findings reveal that the case company's sustainability strategy underwent four stages of transformation: internalization of sustainability pressures, institutionalization of sustainability internally, strategization of sustainability systems, and expansion of sustainability impact. These stages clearly demonstrate that corporate sustainability strategies are not predetermined and static decisions, but rather exist as a dynamic adjustment process. The research also identifies five key elements for successful sustainability transformation: top management commitment and strategic positioning, systematic management mechanisms, integrated implementation plans, innovation-driven development thinking, and dynamic balanced management wisdom.
This research proposes an innovative perspective of sustainability parameterization, indicating that excellent companies' sustainability strategies should incorporate sustainability as one of the key parameters in product development and operational decisions, rather than viewing it as overriding all parameters. These findings not only enrich the theoretical framework of corporate sustainability but also provide practical guidance for companies promoting sustainability transformation, helping them transform sustainability goals into differentiated competitive advantages. |
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| Description: | 博士
國立政治大學
企業管理學系
109355501 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109355501 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理學系] 學位論文
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