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| Title: | 探討X上整形與美容帳號對日本女性整形態度與意圖之影響：分析社會比較、面部監測和外貌不滿間的關係
The Impact of Exposure to Cosmetic Surgery and Beauty Accounts on X on Japanese Women's Attitudes and Intentions Toward Cosmetic Surgery: The Roles of Social Comparison, Facial Surveillance, and Appearance Dissatisfaction |
| Authors: | 橫田瑞穗
Yokota, Mizuho |
| Contributors: | 韓義興
Han, Yi-Hsing
橫田瑞穗
Yokota, Mizuho |
| Keywords: | 整形手術
美容
外貌
社群媒體
X
向上社會比較
臉部監視
外貌不滿
cosmetic surgery
beauty
appearance
social media
X
upward social comparison
facial surveillance
appearance dissatisfaction |
| Date: | 2025 |
| Issue Date: | 2025-04-01 11:45:43 (UTC+8) |
| Abstract: | 社群媒體的興起影響了個人對美感與自我形象的認知，尤其是造成高理想的審美標準。在日本，社群媒體平台 X特別受到歡迎，其中，與整形相關帳號（稱為「整形垢」）及美容相關帳號（稱為「美容垢」）十分受到關注。由於X社群平台提供日本使用者接觸將整形手術合理化並推廣理想美感內容的機會，其所帶來的影響更為明顯，不容忽視。本研究植基於社會比較理論與客體化理論，探討日本的社群媒體X平台上的整形與美容帳號內容對日本年輕女性的審美價值觀與自我認知所帶來的影響，藉由調查接觸此類帳號是否會促發年輕女性的向上社會比較心理，因而提高其臉部監視與對外貌的不滿意，並進一步檢視其是否會影響年輕女性對整形手術的接受態度與行為意圖。
本研究以線上問卷調查法進行，針對18 至 30 歲的日本女性X平台使用者，調查其接觸整形與美容相關帳號程度、向上社會比較、臉部監視、對外貌的不滿意，以及對整形手術的態度與行為意圖。共有 347 名日本女性完成問卷，其中大多數參與者（63.1%）年齡介於21至27歲。
研究結果顯示，接觸整形與美容帳號的程度與向上社會比較呈正向關係，而向上社會比較進一步提高臉部監視與對外貌不滿意的程度。然而，出乎意料的是，臉部監視並未影響參與者對整形手術的接受態度。換言之，即使日本年輕女性會因向上比較而提高自我監視，但自我監視不會影響其對整形手術之態度。而對外貌的不滿意程度則與整形手術的態度呈正關，突顯了對外貌的不滿意會提高整形手術的接受度。此外，對整形手術的正向態度亦可預測其接受整形手術的行為意圖，顯示對整形手術的認可度越高，則越可能考慮接受整形手術。
本研究進一步討論社群媒體使用如何促成日本年輕女性經由向上社會比較影響其個人自我認知與整形態度與意圖，同時說明發現向上社會比較所引起的外貌不滿意對尋求調整外貌及外觀態度與行為意圖的重要性。
The rise of social media has significantly influenced cultural perceptions of beauty and self-image, often perpetuating unrealistic aesthetic standards. In Japan, the social media platform X plays a particularly unique role due to its distinct user culture and the prevalence of accounts focused on cosmetic surgery (整形垢) and beauty (美容垢). Unlike global platforms such as Facebook and Instagram, which are frequently studied in the context of selfies and their psychological impact, X fosters a space where users actively engage with content that normalizes cosmetic procedures and promotes idealized beauty standards.
Drawing on social comparison theory and objectification theory, this study examines how Japan’s social media culture shapes Japanese women’s aesthetic values and self-perception, particularly through engagement with cosmetic surgery and beauty accounts on X. Specifically, it investigates how exposure to such accounts contributes to upward social comparison, facial surveillance, appearance dissatisfaction, and how these factors influence attitudes and behavioral intentions toward cosmetic surgery.
Survey data were collected from female X users in Japan aged 18–30 to assess their social media engagement, attitudes, and intentions regarding cosmetic surgery. A total of 347 female respondents completed the survey, with the majority (63.1%) aged between 21 and 27.
The findings indicate that exposure to cosmetic surgery and beauty accounts on X predicts upward social comparison. In turn, upward social comparison was found to positively influence both facial surveillance and appearance dissatisfaction. However, facial surveillance did not significantly predict attitudes toward cosmetic surgery, suggesting that increased self-monitoring does not necessarily lead to more favorable perceptions of cosmetic procedures. In contrast, appearance dissatisfaction exhibited a strong positive effect on attitudes toward cosmetic surgery, highlighting dissatisfaction with one's appearance as a key factor in shaping favorable views toward cosmetic enhancements. Finally, attitudes toward cosmetic surgery positively predicted intentions to undergo cosmetic procedures, demonstrating that more favorable perceptions of cosmetic interventions are associated with a greater likelihood of considering surgery. These findings underscore the role of social media in shaping self-perception and cosmetic surgery intentions, emphasizing the influence of social comparison and appearance dissatisfaction in shaping attitudes toward aesthetic enhancements. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
111461028 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111461028 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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