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| Title: | 分析大眾從傳統媒體轉向YouTube為新聞資訊來源之現象
Phenomenon: Analyzing the Shift from Traditional Media to YouTube as an Information Source |
| Authors: | 宋美貞
Soong, Mei Jing |
| Contributors: | 蔡葵希
Christine Cook
宋美貞
Soong, Mei Jing |
| Keywords: | YouTube內容創作者
新聞生態轉變
新聞可信度
贊助內容
主流媒體
YouTube
News Consumption
Perceived Credibility of YouTube news content
Traditional Media
Sponsorship |
| Date: | 2025 |
| Issue Date: | 2025-04-01 11:37:42 (UTC+8) |
| Abstract: | 本研究探討臺灣選看新聞習慣的轉變，聚焦於傳統媒體的影響力逐漸減弱，以及數位平台，特別是YouTube，在新聞資訊傳遞中的重要性日益增加。隨著網路世代的崛起，觀眾開始偏好透過社群媒體、網紅及YouTuber了解時事，而非依賴傳統新聞媒體。研究以2022年《數位新聞報告》的分析為基礎，指出許多觀眾更傾向避開負面新聞，並選擇從社群內容創作者中獲取資訊，即便他們可能對內容來源或創作者背景知之甚少。
本研究針對以下問題進行探討：媒體類型如何影響新聞的可信度？贊助內容背後是否會影響受眾對新聞的信任？不同媒體平台在新聞說服力上的差異為何？結果顯示，受眾對傳統媒體與數位平台的界線越來越模糊，更重視內容的親和力與真實感，而非媒體的機構性權威。YouTuber因其接地氣的表達方式及與觀眾建立的情感聯繫，與主流媒體相比，不僅可信度相當，甚至更具說服力。
研究揭示，在新聞生態快速變遷的過程中，數位內容創作者正逐漸成為影響公眾輿論的重要角色，反映出現代受眾更偏好「真實性」而非「權威性」的資訊來源選擇趨勢。
This study explores the evolving dynamics of news consumption in Taiwan, focusing on the increasing reliance on digital platforms like YouTube for news and the diminishing prominence of traditional media. Drawing on the Reuters Institute's Digital News Report, the study highlights the decline in trust in traditional media, the rise of user-generated content, and the growing influence of social media personalities on audience perceptions of credibility. Key research questions addressed include the role of media outlet types, sponsorships, and outlet credibility in influencing the success of persuasion in the news context.
Findings reveal that distinctions between traditional and digital platforms are becoming less pronounced, with audiences increasingly valuing perceived authenticity over institutional authority. YouTubers, often seen as credible and persuasive as mainstream media, have capitalized on parasocial relationships and relatability to foster trust. This shift underscores a broader trend where convenience, habitual use, and perceived reliability drive news consumption patterns. Ultimately, the research sheds light on the transformative role of digital creators in shaping public opinion and influencing perceptions of credibility in the modern media ecosystem. |
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| Description: | 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
111zm1042 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111ZM1042 |
| Data Type: | thesis |
| Appears in Collections: | [全球傳播與創新科技碩士學位學程] 學位論文
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Files in This Item:
| File |
Description |
Size | Format | |
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| 104201.pdf | | 17404Kb | Adobe PDF | 1 | View/Open |
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