政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/155963

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/155963

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/155963

Title:	英飛凌科技在台灣市場的生態系統建立 - 以策略行銷4C架構分析 Ecosystem Development of Infineon in Taiwan: An Analysis Based on the 4C Strategic Marketing Framework
Authors:	黃齡葦 Huang, Ling-Wei
Contributors:	巫立宇 Wu, Lei-Yu 黃齡葦 Huang, Ling-Wei
Keywords:	半導體生態系統策略行銷 Semiconductor Ecosystem Strategic Marketing 4C
Date:	2025
Issue Date:	2025-03-03 14:00:24 (UTC+8)
Abstract:	隨著全球科技產業的快速發展，半導體產業作為現代科技的核心支柱，對全球經濟和技術創新具有關鍵作用。特別是台灣作為全球半導體製造的重要樞紐，擁有完整的產業鏈和技術優勢，並在晶圓製造、物聯網、電動車、人工智慧等新興應用領域中扮演著重要角色。然而，面對日益多元化的市場需求，半導體企業在技術創新和市場擴展上面臨挑戰。使得建立強大的產業生態系統，成為企業保持競爭力的關鍵。本研究聚焦於外商半導體公司－英飛凌科技在台灣市場的生態系統建立，透過運用策略行銷的4C架構來分析該公司如何透過生態系統推動技術創新和市場擴展，並成功與本地合作夥伴達成長期合作。研究表明，英飛凌與台灣本土企業如ASUKA飛鳥電子，以及學術單位如長庚大學、清大賽車工廠等的合作，成功借助於有效降低合作過程中的4C成本，特別是在「C1外顯單位效益成本」、「C2資訊搜尋成本」和「C3道德危機成本」方面。同時，英飛凌未來仍需在提升「C4專屬陷入成本」方面進一步加強，如此將有助於增強合作夥伴的品牌忠誠度，並減少市場中的不確定性與競爭壓力。這一策略對於促進長期合作關係和穩定市場地位至關重要。綜合而言，本研究強調了建立有效的生態系統對外商半導體企業在台灣市場的重要性，並透過4C架構分析了英飛凌如何通過與本地合作夥伴的深度合作來應對快速變化的市場需求。研究結果不僅為英飛凌未來在台灣市場的發展提供了策略建議，還對其他跨國企業如何在地區市場中建立和管理生態系統提供了寶貴的參考。 With the rapid development of the global technology industry, the semiconductor industry plays a critical role as the core pillar of modern technology, influencing both the global economy and technological innovation. Taiwan stands as a key hub for semiconductor manufacturing, with a complete industrial chain and technological advantages. It plays an important role in emerging application fields such as wafer manufacturing, the Internet of Things, electric vehicles, and artificial intelligence. However, faced with increasingly diverse market demands, semiconductor companies are encountering challenges in technological innovation and market expansion. As a result, establishing a strong industrial ecosystem has become crucial for maintaining competitiveness. This study focuses on the establishment of the ecosystem in Taiwan by the foreign semiconductor company Infineon Technologies. By applying the 4C marketing strategy framework, the study analyzes how the company leverages its ecosystem to drive technological innovation and market expansion, and successfully collaborates with local partners. The research shows that Infineon’s partnerships with local Taiwanese companies such as ASUKA Electronics, as well as academic institutions such as Chang Gung University and National Chiao Tung University’s Racing Team have successfully helped to reduce the 4C costs in the cooperation process, particularly in terms of "C1 External Unit Benefit Costs," "C2 Information Search Costs," and "C3 Moral Hazard Costs." At the same time, Infineon will need to focus on improving "C4 Asset Specificity Costs" in the future, which will help strengthen brand loyalty among its partners and reduce uncertainty and competitive pressure in the market. This strategy is crucial for fostering long-term collaborative relationships and stabilizing market positions. In summary, this study emphasizes the importance of establishing an effective ecosystem for foreign semiconductor companies in the Taiwanese market. It also analyzes how Infineon, through deep collaborations with local partners, addresses rapidly changing market demands using the 4C framework. The findings of this research not only provide strategic recommendations for Infineon’s future development in the Taiwanese market but also offer valuable insights for other multinational companies on how to build and manage ecosystems in regional markets.
Reference:	中文文獻：巫立宇、邱志聖，2021。銷售與顧客關係管理2版。台北：新陸書局股份有限公司。邱志聖，2020。策略行銷分析：架構與實務應用5版。台北：元照出版社。英文文獻： Adner, R., & Iansiti, M. (2006). The Emergence of Ecosystem Competition. Harvard Business Review, 84(8), 88-96. Gawer, A., & Cusumano, M. A. (2014). Industry Platforms and Ecosystem Innovation. Journal of Product Innovation Management, 31(3), 415-431. Moore, J. F. (1996). The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems. Harvard Business Review, 74(3), 67-80. Verna Allee, (2000). The Value Network: A Powerful Tool for the Age of the Network Economy. Journal of Business Strategy, 21(3), 17-27. 網際網路資料： SEMI (2023). Global Semiconductor Market Report, Retrieved June 12, 2023, from: https://www.semiconductors.org/ SIA, (2023). Global Semiconductor Market Report, Retrieved from: https://www.semiconductors.org/ IC Insights, (2023). Global Semiconductor Market, Retrieved from: https://www.icinsights.com/
Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 112363049
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0112363049
Data Type:	thesis
Appears in Collections:	[MBA Program] Theses

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