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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/155961


    Title: 台灣資訊服務業企業國際化策略 - 以Ｔ公司為例
    Internationalization Strategies of Taiwanese Information Service Companies: A Case Study of T Company
    Authors: 張雅琪
    Chang, Ya-Chi
    Contributors: 邱奕嘉
    Chiu, Yi-Chia
    張雅琪
    Chang, Ya-Chi
    Keywords: 策略聯盟
    天生國際化
    資訊服務業
    國際化策略
    Strategic alliances
    Born global firms
    Information service industry
    Internationalization strategy
    Date: 2025
    Issue Date: 2025-03-03 14:00:01 (UTC+8)
    Abstract: 近年來，全球數位經濟快速發展，各產業對高科技資訊服務的需求不斷攀升，尤其集中在人工智慧、數據分析與雲端服務等領域。台灣雖身為全球資訊科技的重要供應地，並擁有堅實的技術實力，卻因企業規模偏小、國際能見度不足，限制了資訊服務業的國際化進程。如何突破此一困境，成為台灣資訊服務企業當前亟待解決的課題。本研究因而聚焦天生國際化企業（Born Global Firms），探討台灣資訊服務企業如何透過策略聯盟加速國際化，並分析其在市場進入策略中的作用。

    本研究以 T 公司 為個案，試圖回答以下三大問題：
    1. T 公司在國際化過程中的主要動機為何？
    2. T 公司為何選擇策略聯盟作為市場進入的主要模式？其原因與優勢為何？
    3. 策略聯盟如何影響 T 公司在國際市場的競爭力及成長？

    為回答上述問題，本研究採用文獻回顧與個案研究法，透過深度訪談與資料分析，重構 T 公司之國際化歷程，並聚焦於策略聯盟在其海外拓展過程所扮演的動機、影響與效益。

    研究結果歸納如下：
    1. 國際化動機：T 公司面臨全球市場成長機會與本國市場壓力的雙重驅動，加上創始人豐富的國際人脈與市場知識，使其在成立初期即鎖定海外市場，成為天生國際化企業。
    2. 策略聯盟作為快速進入海外市場的關鍵：與日本企業結盟有效降低了 T 公司進入新市場的壁壘，同時提升品牌影響力與資源共享效益，顯示策略聯盟對天生國際化企業之市場拓展有顯著助益。
    3. 競爭力與成長的顯著提升：策略聯盟對 T 公司之技術合作、擴展市場份額及降低國際風險皆有正面影響；同時也為 T 公司在本土市場帶來正向迴響，顯示聯盟可助力其他類似企業進行國際化。

    本研究對天生國際化企業的國際化策略進行了深入剖析，並為台灣資訊服務產業未來在全球市場的發展提供關鍵啟示。
    In recent years, the rapid development of the global digital economy has driven increasing demand for high-tech information services, particularly in areas such as artificial intelligence, data analytics, and cloud computing. Although Taiwan plays a vital role in the global information technology supply chain and possesses strong technological capabilities, its information service industry is generally constrained by small-scale enterprises and limited international visibility, hindering the industry’s progression toward internationalization. Overcoming this challenge has thus become a pressing issue for Taiwanese information service companies.
    This study focuses on Born Global Firms and investigates how Taiwanese information service companies leverage strategic alliances to accelerate international expansion. It also examines how such alliances shape market-entry strategies.

    Taking T Company as a case study, this research aims to address three key questions:
    1. What are the primary motivations behind T Company’s internationalization process?
    2. Why did T Company choose strategic alliances as its main market-entry approach, and what are the underlying reasons and advantages?
    3. How do strategic alliances influence T Company’s competitiveness and growth in international markets?

    To answer these questions, this study adopts both literature review and case study methodologies. Through in-depth interviews and data analysis, it reconstructs T Company’s internationalization path and explores the role and benefits of strategic alliances in the firm’s overseas expansion. The core analysis centers on T Company’s motivation for, and the impact and benefits of, using strategic alliances to go global.

    Key findings include:
    1. Motivation
    T Company’s decision to internationalize is primarily driven by global market opportunities and competitive pressures in the domestic market. Additionally, the founder’s international network and expertise in global markets led the firm to adopt an international expansion strategy early on, thereby aligning with the characteristics of a born global enterprise.

    2. Strategic Alliances as a Key Internationalization Tool
    By collaborating with Japanese enterprises, T Company effectively reduced market-entry barriers and enhanced its brand reputation and resource-sharing efficiency. These alliances proved crucial for entering foreign markets rapidly.

    3. Significant Impact on Competitiveness and Growth
    Strategic alliances substantially influenced T Company’s competitiveness and overall growth, especially by expediting technology cooperation, expanding market share, and mitigating risks in international markets. Furthermore, alliances bolstered T Company’s competitiveness in the domestic market, offering insights for other firms seeking international expansion.

    This study offers an in-depth analysis of internationalization strategies for born global firms and provides valuable implications for the future development of Taiwan’s information service industry in the global market.
    Reference: 研究論文
    1. 李文瑞、曹為忠、林志豪，2000。策略聯盟類型與績效影響因素之研究。中山管理評論，第八卷第二期：273-302。

    2. 張美玲、孫瑞霙、王國樑，2002。策略聯盟理論基礎再探討一以台灣電子廠商為例。管理評論，第二十一卷第二期：1-26

    3. 楊國彬，2004。台灣國際新創事業績效影響因素之研究－國際化、廠商優勢、市場進入策略與成長策略 ，國立政治大學企業管理研究所博士論文。

    4. 熊欣華、于卓民、司徒達賢，2004。策略聯盟夥伴之合作信心建立一以台灣資訊電子業之實證分析。管理學報，第二十一卷第四期：477-497

    5. 溫肇東、吳安妮、李培芬、邱奕嘉、林月雲、林博文、郭瑞祥、趙如媛、陳意文、吳宜蓁，2010。「天生全球化（Born Global）」：台灣創業者面臨的挑戰。創業管理研究，第五卷第四期：73-111。

    6. 陳緯竹，2021。跨國新創公司國際化策略-以P公司為例。國立政治大學企業管理研究所未出版碩士論文。

    7. 鄭明雯，2017 天生全球企業的全球行銷策略對績效之影響－以天生全球移動應用程式開發企業為例。東吳大學國際經營與貿易學系碩士在職專班未出版碩士論文


    書籍期刊
    1. Agarwal, S., & Ramaswami, S. N. (1992). Choice of foreign market entry mode: Impact of ownership, location, and internationalization factors. Journal of International Business Studies, 23(1), 1-27.

    2. Capik, P., & Brockerhoff, A. (2017). The role of strategic partnerships in the internationalisation of small born global firms. Entrepreneurial Business and Economics Review, 5(3), 49-77.

    3. Cavusgil, S. T., & Knight, G. (2015). The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of International Business Studies, 46(1), 3-16.

    4. Freeman, S., Edwards, R., & Schroder, B. (2006). How smaller born-global firms use networks and alliances to overcome constraints to rapid internationalization. Journal of International Marketing, 14(3), 33-63.

    5. Gabrielsson, M., Kirpalani, V. H. M., Dimitratos, P., Solberg, C. A., & Zucchella, A. (2008). Born globals: Propositions to help advance the theory. International Business Review, 17(4), 385-401.

    6. Håkansson, H. (Ed.). (1982). International marketing and purchasing of industrial goods: An interaction approach. John Wiley & Sons.

    7. Johanson, J., & Mattsson, L.-G. (1988). Internationalisation in industrial systems – A network approach. In Hood, N., & Vahlne, J.-E. (Eds.), Strategies in global competition (pp. 287-314). Croom Helm.
    8. Knight, G. A., & Cavusgil, S. T. (1996). The born global firm: A challenge to traditional internationalization theory. Advances in International Marketing, 8(3), 11-26.

    9. Knight, G. A., & Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35(2), 124-141.

    10. Knight, G., Madsen, T. K., & Servais, P. (2004). An inquiry into born-global firms in Europe and the USA. International Marketing Review, 21(6), 645-665.

    11. McDougall, P. P., & Oviatt, B. M. (1994). Toward a theory of international new ventures. Journal of International Business Studies, 25(1), 45-64.

    12. McDougall, P. P., & Oviatt, B. M. (1995). Global start-ups: Entrepreneurs on a worldwide stage. Academy of Management Perspectives, 9(2), 30-43.

    13. Moen, O. (2002). The born globals: A new generation of small European exporters. International Marketing Review, 19(2), 156-175.

    14. Mohr, V., Garnsey, E., & Theyel, G. (2013). The role of alliances in the early development of high-growth firms. Industrial and Corporate Change, 23(1), 233-259.

    15. Sapienza, H. J., Autio, E., George, G., & Zahra, S. A. (2006). A capabilities perspective on the effects of early internationalization on firm survival and growth. Academy of Management Review, 31(4), 914-933.

    16. Tanev, S. (2012, March). Global from the start: The characteristics of born-global firms in the technology sector. Technology Innovation Management Review, 2(3), 5-8.
    17. Vahlne, J.-E., & Johanson, J. (2020). The Uppsala model: Networks and micro-foundations. Journal of International Business Studies, 51(1), 4-10.

    18. Williamson, O. E. (1975). Markets and hierarchies: Analysis and antitrust implications. Free Press.

    19. Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, relational contracting. Free Press.

    20. Freeman, S., Edwards, R., & Schroder, B. (2006). How smaller born-global firms use networks and alliances to overcome constraints to rapid internationalization. Journal of International Marketing, 14(3), 33-63.


    網際網路

    1. IDC：台灣資訊服務市場穩健成長，2027年市場規模將達33.5億美元 2023.5.24
    https://www.idc.com/getdoc.jsp?containerId=prAP50724723
    搜尋日期：2024 年 7 月 4 日

    2. 《今周刊》壯大資訊服務與數位產業，瞄準海外市場
    https://www.businesstoday.com.tw/article/category/183015/post/202404090003/
    搜尋日期：2024 年 7 月 4 日

    3. MBA智庫：烏普拉薩模型
    https://wiki.mbalib.com/zh-tw/%E4%B9%8C%E6%99%AE%E8%90%A8%E6%8B%89%E6%A8%A1%E5%9E%8B
    搜尋日期：2024 年 7 月 5 日

    4. Defining the Born Global Firm’ A Review of the Literature
    https://www.anzam.org/wp-content/uploads/pdf-manager/901_ANZAM2009-025.PDF
    搜尋日期：2024 年 7 月 22 日

    5. 于卓民：追隨客戶的國際化策略
    https://www.wealth.com.tw/articles/c4e925dc-8a82-4f15-aaa7-40bf178853c7
    搜尋日期：2024 年 8 月 6 日

    6. 數位發展部數位產業署 112年度資訊服務業之研究及盤點成果：
    https://www.ecos.org.tw/news-co.php?keyValue=hAgSTaYfju1mof98nIenxA%3D%3D
    搜尋日期：2024 年 8 月 13 日

    7. 數位暨軟體產業未來願景論壇
    https://digi.cisa.tw/forum38.htm
    搜尋日期：2024 年 8 月 13 日

    8. TechNavio 全球資訊服務市場 2024-2028 市場調查報告書
    https://www.gii.tw/report/infi1459500-global-information-services-market.html
    搜尋日期：2024 年 8 月 13 日

    9. Statista Market Insights IT Services - Worldwide
    https://www.statista.com/outlook/tmo/it-services/worldwide#revenue
    搜尋日期：2024 年 8 月 13 日

    10. AI世代來臨！零售業AI技術百花齊放 6大領域應用分析
    https://www.foodnext.net/news/industry/paper/5739880757
    搜尋日期：2024 年 8 月 13 日

    11. 2022資訊服務產業白皮書
    https://www.cisanet.org.tw/Home/WhitePaper
    搜尋日期：2024 年 8 月 13 日

    12. 勤業眾信：零售業數位轉型刻不容緩 Gen AI年產值上看6600億美元
    https://news.cnyes.com/news/id/5474096
    搜尋日期：2024 年 8 月 14 日

    13. 台灣產業結構優化–三業四化(製造業服務化、服務業科技化及國際化、傳統產業特色化)行動計畫 (核定本)
    https://ws.ndc.gov.tw/001/administrator/10/webarchive/1628/6f3173fe-1d5a-4a03-ad55-c2f4ba2555da.pdf
    搜尋日期：2024 年 8 月 14 日

    14. 全球價值鏈重組趨勢下探討臺灣產業轉型策略與作法
    https://www.ndc.gov.tw/News_Content.aspx?n=4E8C07BFA34BAEF2&sms=8C8F186F23B3BE43&s=BA62F3EC817907D9&upn=0E442370ED3F73C5
    搜尋日期：2024 年 8 月 14 日

    15. 當前經濟情勢概況(專題：數位轉型時代－我國ICT產業發展)
    https://www.moea.gov.tw/Mns/populace/news/News.aspx?kind=1&menu_id=40&news_id=100600
    搜尋日期：2024 年 8 月 14 日
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    111363053
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111363053
    Data Type: thesis
    Appears in Collections:[MBA Program] Theses

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