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    题名: ";華語是否為新英語";之研究
    A Research on ";Is Mandarin Chinese a New English"
    作者: 柯蕾茉
    Clement, Audrey Line
    贡献者: 冷則剛
    Tse-Kang Leng
    柯蕾茉
    Audrey Line Clement
    关键词: Mandarin Chinese
    Mandarin Lingua Franca
    English Lingua Franca
    Motivations to learn Mandarin Chinese
    Chinese Business
    日期: 2025
    上传时间: 2025-03-03 13:54:26 (UTC+8)
    摘要: This thesis examines the growing interest in learning Mandarin Chinese as a foreign language and explores whether Mandarin could become the new lingua franca for business, particularly in Asia. It investigates the factors contributing to the increasing popularity of Mandarin, including China’s rise as a global economic power and its potential role in reshaping international business practices. This research is unique as it incorporates both the students' viewpoint through quantitative research on why they learn Mandarin as well as the perspective of Taiwanese workers, merging these insights to conduct a comprehensive analysis and draw meaningful conclusions. The findings suggest that while cultural interest is a key factor, the primary reason people choose to learn Mandarin is the growing number of professional opportunities, with many learners seeing it as a valuable asset for career advancement in an increasingly globalized job market. Despite Mandarin gaining importance in international business, particularly in Asian markets, English remains dominant in global trade and communication. The thesis concludes that while Mandarin may become more widely used in certain sectors and regions, it is unlikely to fully replace English as the primary business language in the near future.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    112933054
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0112933054
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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